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TABLE OF CONTENTS Chapter 1 The European Vitamins, Minerals and Supplements Market 1. Overview of the Non-prescription Bound Market in Europe 2. Europe in a Global Context 3. The European Market Split by Territory 4. Split of the European Non-prescription Bound Market by Prescription Sales and Self-medication 5. Category Growth within the European Non-prescription Bound Market 6. Vitamins, Minerals and Supplements within the European Non-prescription Bound Market 7. Growth of the European Non-prescription Bound Vitamins, Minerals and SupplementsMarket 8. Non Prescription Bound Vitamins, Minerals and Supplements Market Split By Territory Europe 1997 9. Vitamins, Minerals and Supplements Products by Subcategory 10. $ Per Capita Consumption Vitamins, Minerals and Supplements By Market 1991 - 1997 11. Growth of the Vitamins, Minerals and Supplements Market by Country 1991 - 1997 11.1 Multivitamins - Market Growth Europe 1991 - 1997 Key Territories 11.2 Vitamin C - Market Growth Europe 1991 - 1997 Key Territories 11.3 B Vitamins - Market Growth Europe 1991 - 1997 Key Territories 11.4 Other Single Vitamins - Market Growth Europe 1991 - 1997 Key Territories 11.5 Minerals - Market Growth Europe 1991 - 1997 Key Territories 12. Competitor Analysis - Vitamins, Minerals and Supplements Europe 13. Vitamins, Minerals and Supplements - Leading Brands Europe’s Key Markets 13.1 Multivitamins 13.2 Single Vitamins 13.3 Minerals 14. The Consumer Environment In Europe 14.1 Consumer Decision Making 15. Trends In Personal Health 16. Consumer Attitudes to Vitamins, Minerals and Supplements 17. The Regulatory Environment 17.1 Classifications of Medicines 17.2 Retail Distribution Channel Environment 17.3 Restrictions on Marketing 18. Forecast for the Total European Vitamins, Minerals and Supplements Market 1997 - 2003 List of Tables Table 1 Major Non-prescription Bound Categories Growth Rates 1993 - 1998 (est) Table 2 Vitamins, Minerals and Supplements % Share by Subcategory (Value) 1997 Table 3 Vitamins, Minerals and Supplements $ Per Capita Consumption Key Territories At MSP 1991 - 1997 Table 4 Multivitamins % Market Growth Europe 1991 - 1997 Key Territories Table 5 Vitamin C % Market Growth Europe 1991 - 1997 Key Territories Table 6 B Vitamins % Market Growth Europe 1991 - 1997 Key Territories Table 7 Other Single Vitamins % Market Growth Europe 1991 - 1997 Key Territories Table 8 Minerals % Market Growth Europe 1991 - 1997 Key Territories Table 9 Leading Vitamins, Minerals and Supplements Suppliers By Territory and % SOM Table 10 Leading Vitamins, Minerals and Supplements Brands - Europe 1997 and % SOM Table 11 European Consumers - Common Ailments Suffered in a 12 Month Period Table 12 Behaviour by Ailment Suffered, the United Kingdom Table 13 Survey of Health Attitudes Table 14 Attitudes to Health Table 15 Usage of VMS by Short and Long Term Illness United Kingdom Table 16 Classification of Medicines Table 17 Regulations Affecting Retail Distribution of OTC Medicines Table 18 Restrictions on the Marketing of Non-prescription Bound Products List of Graphs Graph 1 Growth of the European OTC Market 1990 - 1998 (est) Graph 2 The World Self-medication Market Split by Region 1998 (est) Graph 3 Split of the European Non-prescription Bound Market by Territory 1998 (est) Graph 4 Split between Prescription and Self-medication Purchases 1990 - 1998 Graph 5 The European Non-prescription Bound Market Split by Category Graph 6 Growth of the European Non-prescription Bound Vitamins, Minerals and Supplements Market 1991 - 1997 Graph 7 The European Non-prescription Bound Vitamins, Minerals and Supplements Market Split by Territory 1997 Graph 8 Total Vitamins, Minerals and Supplements Products Market Split By Sub Category 1997 Graph 9 Growth of the Vitamins, Minerals and Supplements Category by Major Markets 1991 - 1997 Graph 10 Growth of the Vitamins, Minerals and Supplements Category by Minor Markets 1991 - 1997 Graph 11 Vitamins, Minerals and Supplements % Value Growth Non-prescription Bound Market by Prescription and Self-medication Sales Graph 12 Key Suppliers of Vitamins, Minerals and Supplements Products Europe Graph 13 Split between Self-Medicators, Doctor Seekers and Non-Treaters – Minor Ailments – France, Germany, Spain and the UK Graph 14 British Use of Supplements by Products Days Taken Graph 15 Forecast for the Total European Vitamins, Minerals and Supplements Market List of Figures Figure 1 Consumer Decision Tree - Selection of Medication Example Cough Sufferers in the UK Chapter 2 Market Profile - Belgium 1. Total Non-Prescription Bound Sales in Belgium 1987-1997 1.1 Retail Sales Value 2. Sales Split of Key Categories 3. The Regulatory Environment in Belgium 3.1 Classification of Medicines 3.2 Distribution 3.3 Pricing 3.4 Advertising 3.5 Trade Margins / VAT 3.6 Use of Trademarks 3.7 Registration 4. Healthcare Reforms 5. Leading Companies in Self-Medication Belgium 6. Distribution Environment 6.1 Wholesalers 6.2 Pharmacies 7. Forecast For Total Market List of Tables Table 1 Leading Companies Belgium 1997 Table 2 Major Wholesalers Belgium Share of Pharmaceutical Wholesale Business Table 3 Retail Pharmacies by Type Belgium Table 4 Share of Market Self-Medication Major Pharmacy Co-operatives Belgium List of Graphs Graph 1 Development of Total Market 1987-1997 Graph 2 Total Non-Prescription Bound Sales - Split by Major Category (Value) 1997 Graph 3 Forecast Development for the Total Market 1997 - 2003 Chapter 3 Vitamins, Minerals and Supplements - Belgium 1. The Vitamins, Minerals and Supplements Market 2. Sales Split 3. Sales of Multivitamins 4. Leading Manufacturers and Brands Multivitamins 5. Advertising Expenditure 6. Multivitamins Forecast 7. Sales of Vitamin C 8. Leading Manufacturers and Brands in the Vitamin C Market 9. Advertising Expenditure 10. Vitamin C Forecast 11. Sales of Vitamin B 12. Leading Manufacturers and Brands in the B Vitamins Market 13. Forecast for Vitamin B 14. Other Single Vitamins 15. Sales of Minerals 16. Leading Brands in the Calcium Market 17. Leading Brands in the Iron Market 18. Leading Brands in the Magnesium Market 19. Forecast for the Minerals Market 20. Other Supplements 21. Forecast for the Vitamins, Minerals and Supplements Market List of Tables Table 1 Multivitamins Leading Brands Belgium % Share by Value Table 2 Vitamin C Leading Brands Belgium % Share by Value Table 3 B Vitamins Leading Brands Belgium % Share by Value Table 4 Calcium Leading Brands Belgium % Share by Value Table 5 Iron Leading Brands Belgium % Share by Value Table 6 Magnesium Leading Brands Belgium % Share by Value List of Graphs Graph 1 Development of Vitamins, Minerals and Supplements Market 1987-1997 Graph 2 Total Non-Prescription Bound Sales of Vitamins, Minerals and Supplements Market - Split by Major Category (Value) 1997 Graph 3 Development of the Multivitamins Market 1987 - 1997 Graph 4 Advertising Expenditure by Leading Brands Graph 5 Multivitamins Market Forecast 1997 - 2003 Graph 6 Development of the Vitamin C Market 1987 - 1997 Graph 7 Vitamin C Forecast 1997 - 2003 Graph 8 Development of the Vitamin B Market 1987 - 1997 Graph 9 Forecast Development of Vitamin B Market 1997 - 2003 Graph 10 Development of Minerals Market 1987 - 1997 Graph 11 Forecast Development of Minerals Market 1997 - 2003 Graph 12 Forecast Development of the Vitamins, Minerals and Supplements Market 1997 - 2003 Chapter 4 Market Profile - The Czech Republic 1. Total Self Medication Sales in Czech Republic 1991 - 1997 1.1 Retail Sales Value 2. Sales Split of Key Categories 3. Per Capita Consumption Czech Republic 4. Market Growth 1991 - 1997 Czech Republic 5. Statistics for the Czech Republic 5.1 Population 5.2 Healthcare Professionals 5.3 Local Producers’ Share of Market 6. The Regulatory Environment Czech Republic 6.1 Directives 6.2 Medicinal Classifications 6.3 Registration 6.4 Distribution 6.5 Pricing 6.6 Reference Pricing System - Reimbursed medicines 6.7 Advertising 7. Advertising Control in the Czech Republic 7.1 Patient Information 7.2 Trade Margins / VAT 7.3 Use of Trade Marks 7.4 Healthcare Reforms 8. The Business Environment - Czech Republic 8.1 Leading Players 9. Leading Manufacturers Cough and Cold and Pharyngeal Products Czech Republic 10. Leading Manufacturers Vitamins, Minerals and Supplements Czech Republic 11. Leading Manufacturers of Pain Relief Products in the Czech Republic 12. Leading Gastro-Intestinal Manufacturers Czech Republic 13. Leading Skin Treatment Manufacturers Czech Republic 14. The Distribution Environment - Czech Republic 14.1 Wholesalers 14.2 Pharmacies 15. Marketing Expenditure Czech Republic 16. Rx to OTC Switching 17. Forecast for Total Non-Prescription Bound Market 1997 - 2003 The Czech Republic List of Tables Table 1 $ Per Capita Consumption Non Prescription Bound Medicines The Czech Republic Table 2 Market Growth by Value Non Prescription Bound Medicines 1991 to 1997 Table 3 Local and Slovak Manufacturers Compared to Foreign Manufacturers by Share of Market Table 4 Average Ex Works Prices Local Manufacturers Compared with Foreign Suppliers Table 5 Leading Pharmaceutical Companies in Self Medication The Czech Republic 1997 Table 6 Leading Manufacturers of Cough, Cold and Pharyngeal Brands in The Czech Republic 1997 Table 7 Leading Manufacturers of Vitamins, Minerals and Supplements in The Czech Republic Table 8 Leading Manufacturers of Pain Relief Products in The Czech Republic Table 9 Key Manufacturers of Gastro-Intestinal Products in the Czech Republic % Share By Value Table 10 Key Manufacturers of Skin Treatment Products in the Czech Republic % Share By Value Table 11 Pharmacy Turnover by Type of Product Table 12 Estimates of Czech Republic OTC Consumption in Non-Prescription Bound Categories Compared to Germany % By Value List of Graphs Graph 1 Development of the Total Non-Prescription Bound Market The Czech Republic 1991 - 1997 $ MSP Graph 2 Total Self Medication Sales - Split by Major Category (Value) 1997 Graph 3 Advertising by Media of Consumer Pharmaceuticals Czech Republic 1995 Graph 4 Forecast for the Total Non-Prescription Bound Market 1997 - 2003 Chapter 5 Vitamins, Minerals and Supplements - Czech Republic 1. Sales of Vitamins, Minerals and Supplements 1991 - 1997 Czech Republic 2. Multivitamins Market Evolution 3. Multivitamins with Minerals - Leading Manufacturers and Brands 3.1 Leading Brands of Prenatal Multivitamins with Minerals 3.2 Leading Brands of Geriatric Multivitamins with Minerals 3.3 Leading Brands of General Purpose Multivitamins with Minerals 4. Multivitamins without Minerals - Leading Manufacturers and Brands 4.1 Brand Marketing 5. Multivitamins Forecast Czech Republic 1997 to 2003 6. Single Vitamins Market Evolution 7. Single Vitamins Leading Manufacturers 8. Leading Brands in the Single Vitamins Market 8.1 Brand Marketing 9. Single Vitamins Forecast 1997 - 2003 10. Minerals Market Evolution 11. Leading Brands and Manufacturers in the Magnesium Market 12. Minerals Market Forecast 1997 - 2003 13. Forecast for the Total Vitamins, Minerals and Supplements Market 1997 - 2003 List of Tables Table 1 Leading Manufacturers of Multivitamins with Minerals The Czech Republic 1997 % Share by Value Table 2 Leading Brands of Prenatal Multivitamins with Minerals The Czech Republic 1997 % Share by Value Table 3 Leading Brands of Multivitamins with Minerals The Czech Republic 1997 % Share by Value Table 4 Leading Brands of Multivitamins without Minerals The Czech Republic 1997 % Share by Value Table 5 Leading Manufacturers of Single Vitamins The Czech Republic 1997 % Share by Value Table 6 Leading Brands of Single Vitamins The Czech Republic 1997 % Share by Value Table 7 Leading Brands and Manufacturers of Magnesium The Czech Republic 1997 % Share by Value List of Graphs Graph 1 Development of the Vitamins and Mineral Supplements Market Czech Republic 1991 - 1997 $ MSP Graph 2 Split of the VMS Category Czech Republic 1997 (Est) Graph 3 Multivitamins Evolution Czech Republic 1991 - 1997 Graph 4 Split of Multivitamin Market by Type Graph 5 Multivitamins Forecast Czech Republic 1997-2003 Graph 6 Single Vitamins Market Evolution Czech Republic 1991 - 1997 Graph 7 Single Vitamins Forecast 1997 to 2003 Graph 8 Minerals Market Evolution Czech Republic 1991 - 1997 Graph 9 Minerals Market Forecast 1997 to 2003 Graph 10 Forecast VMS Czech Republic 1997 to 2003 Chapter 6 Market Profile - France 1. Total Non-Prescription Bound Sales 2. Sales Split of the Total Non-Prescription Bound Market in France 3. Sales Split of Total OTC Market in France 4. Category Evolution 1991 - 1997 5. Per Capita Consumption by Category 6. Category Growth 1987 - 1997 7. Structure of the French Non-Prescription Bound Market 8. Classification of Medicines in France 8.1 Directive 92/26/EEC - Classification of Medicines 8.2 Legal Definition of Self-Medication in France 9. The Prescription Sector 9.1 Government Price Controls and Reimbursement Systems 9.2 Price Control 9.3 Reimbursement Brands 9.4 Positive List of Products for Reimbursement 10. Advertising 11. Use of Trademarks 12. Healthcare Reforms 12.1 Controls on Pharmaceutical Expenditure 12.2 Supply Side Controls 12.2.1 Pricing 12.2.2 Reimbursement 12.2.3 Promotion 12.3 Consumption Controls 12.3.1 Doctors 12.3.2 Patients 12.3.3 Distributors 12.4 Healthcare Reform 12.5 1990-1991 New Measures 12.6 Indication Control of Selected Drugs (November 1990) 12.7 Increased Tax on Promotion (December 1990) 12.8 Price-Volume Control of Selected Drugs (January 1991) 12.9 Universal 2.5% Sales Cut (August 1991) 12.10 Delisting of Immunostimulants 1991 13. The New Health Reform Act 13.1 Industry Government Agreement - 1994 13.2 Public Relations Activities at the Doctor Level 14. Distribution Channel System for Pharmacy Only OTC Medicines 15. The Retail Pharmacy Sector 16. Pharmacy Density by Region 16.1 Structure of Retail Pharmacy Economics 17. Prices and Margins 17.1 Cash Flow 18. Consumer Attitudes Towards Pharmacists 19. Presentation of Non-Prescription Bound Brands 20. Non Pharmacy 20.1 Health Centres 21. Non-Pharmacy Distribution in France 22. Grocery Market for Multivitamins 22.1 Movement to Non-Pharmacy 23. Pharmaceutical Wholesalers 23.1 Process of Consolidation 23.2 The Need for Economies of Scale 23.3 Employment of Pharmacists in Wholesaler Depots France 23.4 The Major Players 23.5 The OCP Group 23.6 Alliance Santé 23.7 CERP France 23.8 Schulze Group 23.9 Gehe 24. Manufacturer Strategies in the Pharmacy Sector 25. Manufacturer Strategies - France 25.1 Corporate Models 25.2 Pharmacy and Non Pharmacy Strategies 26. French Distribution - Change Drivers for the Future 26.1 Retailer Development 26.2 Wholesalers 27. The Business Environment 27.1 Leading Players 27.2 Category Leadership 27.2.1 Upper Respiratory Tract 27.2.2 Pain Relief 27.2.3 Gastro-Intestinal 27.2.4 Vitamins, Minerals And Supplements 27.3 Leading Brands 27.3.1 Leading Brands in the Key Categories 27.3.1.1 Upper Respiratory Tract 27.3.1.2 Pain Relief 27.3.1.3 Gastro-Intestinal 27.3.1.4 Vitamins, Minerals and Supplements 28. Doctor Consultation for Minor Ailments 29. Generic Segmentation 30. Consumer Behaviour 31. Marketing Models - Non-Prescription Bound Medicines 32. The Advertising and Promotion Environment 33. Media - Consumer Advertising France 34. Forecasts 1997 - 2003 List of Tables Table 1 France Total Market Growth Indices 1991 - 1997 (Value) Table 2 $ Per Capita Growth 1991 -1997 Table 3 Comparisons in Growth in $ OTC Consumption 1991-1997 Table 4 Pharmacy Demographics according to Population 1996 Table 5 Distribution of Retail Pharmacies by Region France 1996 Table 6 Pharmaceutical Wholesalers’ Share of Market and Distribution Table 7 Breakdown of Leading French Wholesaler Groups Table 8 Manufacturers % Sales Direct to Retail Pharmacies Table 9 Leading Manufacturers Total Market - France 1997 Table 10 Leading Manufacturers Upper Respiratory Tract Market - France 1997 Table 11 Leading Manufacturers Pain Relief Market - France 1997 Table 12 Leading Manufacturers Gastro-Intestinal Market - France 1997 Table 13 Leading Manufacturers Vitamins, Minerals and Supplements Market - France 1997 Table 14 Leading Brands Upper Respiratory Tract Market - France 1997 Table 15 Leading Brands Pain Relief Market - France 1997 Table 16 Leading Manufacturers Gastro-Intestinal Market - France 1997 Table 17 Leading Brands Vitamins, Minerals and Supplements Market - France 1997 Table 18 French Claiming to Visit a Doctor for Minor Ailments (Percentage of Sufferers) Table 19 Analysis of Consumer Segments by Source of Treatment % of Adult Populations Suffering Minor Ailments Table 20 Estimates of Self-Medication % of Sufferers Claiming Self-Medication France Table 21 OTC Brands without a Prescription Heritage SOM % (Value) of Consumer OTC Purchases 1996 Table 22 Public Advertising - Share of Expenditure Principal Product Categories France List of Graphs Graph 1 Development of the Total Non-Prescription Bound Market 1987-1997 Graph 2 Total Non-Prescription Bound Sales in France - Split by Major Category (Value) 1997 Graph 3 Total OTC Sales in France - Split by Major Category (Value) 1997 Graph 4 Number of Retail Pharmacies Europe 1962 - 1996 Graph 5 Pharmacy Sales by Source Graph 6 % Consumers Seeking Pharmacist’s Advice 1994 Graph 7 Presentation Preferences - Non-Prescription Bound Medicines Graph 8 Presentation Preferences - Non-Prescription Bound Medicines - by Age of Consumer Graph 9 Number of Wholesalers and Depots France 1980 - 1992 Graph 10 Leading French Wholesaler Groups 1995 Graph 11 Split of Consumer Advertising by Media Graph 12 Self-Medication Market Evolution - France 1997 - 2003 List of Figures Figure 1 Structure of the French Non-Prescription Bound Market Figure 2 Outline Structure of OTC Pharmaceutical Distribution in France Chapter 7 Vitamins, Minerals and Supplements Market - France 1. Sales of Vitamins, Minerals and Supplements Products as a Share of the Total Market 1.1 Retail Sales 2. Sales Split of the Vitamins, Minerals and Supplements Market 3. Advertising 3.1 Vitamins 3.2 Supplements 4. Sales of Multivitamins 4.1 Retail Sales 5. Key Manufacturers in the Multivitamins Market 6. Key Brands in the Multivitamins Market 7. Brand Marketing 8. Prospects 9. Forecasts 1997 - 2003 10. Sales of Vitamin B 10.1 Retail Sales 11. Key Manufacturers in the Vitamin B Market 12. Key Brands in the Vitamin B Market 13. Marketing 14. Advertising 15. Forecast for Vitamin B 16. Sales of Vitamin C 16.1 Retail Sales 17. Key Manufacturers in the Vitamin C Market 18. Key Brands in the Vitamin C Market 19. The Non Pharmacy Market 20. Brand Marketing 21. Prospects 22. Forecast for Vitamin C 23. Sales of Minerals 23.1 Retail Sales 24. Sales Split of the Minerals Market 25. Key Brands in the Minerals Market 26. Brand Marketing 27. Forecasts for Minerals 28. Forecast for the Vitamins, Minerals and Supplements Market List of Tables Table 1 Multivitamins Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 2 Multivitamins Key Brands’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 3 Major Brand Advertisers Multivitamins France Table 4 Vitamin B Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 5 Vitamin B Key Brands’ Share of the Non-Prescription Bound (% Value) 1997 Table 6 Vitamin C Key Manufacturers’ Share of Non-prescription Bound Market (% Value) 1997 Table 7 Vitamin C Key Brands’ Share of the Non-prescription Bound Market (% Value) 1997 Table 8 Minerals - Magnesium Key Brands’ Share of the Non-prescription Bound Market (% Value) 1997 Table 9 Minerals - Calcium Key Brands’ Share of the Non-prescription Bound Market (% Value) 1997 Table 10 Minerals - Iron Key Brands’ Share of the Non-prescription Bound Market (% Value) 1997 List of Graphs Graph 1 Development of Vitamins, Minerals and Supplements Market 1987-1997 Graph 2 Total Non-Prescription Bound Sales of the Vitamins, Minerals and Supplements Products - Split by Major Category (Value) 1997 Graph 3 Advertising Expenditure by Medium Graph 4 Advertising Share of Voice by Major Brand - Vitamins France 1997 Graph 5 Advertising Share of Voice by Major Brand - Other Supplements Graph 6 Development of Multivitamins Market 1987 - 1997 (Pharmacy Only) Graph 7 Forecast Development of Multivitamins Market 1997 - 2003 Graph 8 Development of Vitamin B Market 1987-1997 Graph 9 Forecast Development of Vitamin B Market 1997 - 2003 Graph 10 Development of Vitamin C Market 1987 - 1997 Graph 11 Forecast Development of Vitamins C 1997 - 2003 Graph 12 Development of Minerals Market 1987 - 1997 Graph 13 Total Non-prescription Bound Sales of Minerals Split by Category Graph 14 Forecast Development of Mineral Supplements Market 1997 - 2003 Graph 15 Forecast Development of the Vitamins, Minerals and Supplements Market 1997 - 2003 Chapter 8 Market Profile - Germany 1. Total Non-Prescription Bound Sales in Germany 2. Sales Split of Total Non-Prescription Bound Market in Germany 3. Category Evolution Germany 1987 - 1997 4. Per Capita Consumption by Category - Germany 5. Structure of the Pharmaceutical Market in Germany 6. The Regulatory Environment in Germany 6.1 Directive 92/26/EEC - Classification of Medicines 6.2 Self-Medication Definition 6.3 Distribution 6.4 Pricing/Pricing Controls 6.5 Reimbursement 6.6 Advertising 6.7 Trade Margins / VAT 6.8 Use of Trademarks 7. Healthcare Reforms 7.1 Healthcare Reform Act 7.2 Healthcare Reform Act Amendments - 1992 7.3 Further Health Reforms 1997 8. The Business Environment 8.1 Leading Players 8.2 Leading Brands 8.3 Category leadership 8.3.1 Upper Respiratory Tract 8.3.2 Pain Relief 8.3.3 Gastro-Intestinal 8.3.4 Vitamins, Minerals and Supplements 8.3.5 Dermatological Products 9. The Distribution Environment 9.1 Wholesale Distribution 9.1.1 Merckle Group 9.1.2 Gehe 9.1.3 Anzag 9.2 Retail Co-Operatives 9.2.1 Sanacorp 9.2.2 NOWEDA 9.2.3 Manufacturing Links 9.3 Future Developments 9.4 Retail Distribution 9.4.1 Pharmacy 9.4.2 Non-Pharmacy 9.4.3 Drug Stores 9.4.4 Druggists 9.4.5 Druggist-Markets 9.4.6 Druggist-Markets - Leading Retail Multiples 9.4.7 Healthfood Shops (Reformhauser) 10. The Advertising Environment 10.1 Media - Consumer Advertising Germany 11. Consumer Attitudes Towards Self-Medication 11.1 Attitudes Towards Pharmacists’ and Doctors’ Advice 11.2. GPs’ Attitudes Towards OTCs 11.3 Consumer Attitudes Towards Self-Medication 11.4 The Consumer and the Pharmacist 11.5 Pharmacy Customers’ Perceptions of Service Quality 11.6. Conclusion 12. Rx to OTC Switching 13. Forecasts 1997 - 2003 List of Tables Table 1 Germany Total Market Growth Indices 1991-1997 (Value) Table 2 $ Per Capita Consumption Total Non-Prescription Bound Market 1991 -1997 Table 3 Examples of Leading Consumer Professional Brands Advertised to the Consumer and Prescribed by Doctors Table 4 Leading Manufacturers Total Non-prescription Bound Market Germany 1997 Table 5 Leading Brands Total Non-prescription Bound Market Germany 1997 Table 6 Leading Brands Upper Respiratory Tract Market Germany 1997 Table 7 Leading Brands Pain Relief Market Germany 1997 Table 8 Leading Brands Gastro-Intestinal Market Germany 1997 Table 9 Leading Brands Vitamins and Supplements Market Germany 1997 Table 10 Pharmaceutical Wholesalers’ Share of Market and Distribution Table 11 Number of Outlets by Type and the Number Offering Medicinal Products List of Graphs Graph 1 Development of Total Non-Prescription Bound Market 1987-1997 Graph 2 Total Non-Prescription Bound Sales in Germany - Split by Major Category (Value) 1997 Graph 3 Structure of the German Pharmaceutical Market Graph 4 Split of Consumer Advertising by Media Germany Graph 5 Percentage of Consumers Seeking Doctor’s Advice Compared to Those Seeking Pharmacist’s Advice for the Same Minor Ailment Graph 6 Percentage of Consumers who Go to the Pharmacist for Non-Prescribed Products for Ailments which Have Occurred on more than One Occasion Graph 7 Self-Medication Market Forecast Germany 1997 - 2003 Chapter 9 Vitamins, Minerals and Supplements Market - Germany 1. Sales of Vitamins, Minerals and Supplements Products as a Share of the Total Market 1.1 Retail Sales 2. Sales Split of Vitamins, Minerals and Supplements Market 3. Sales of Multivitamins 3.1 Retail Sales 3.2 Formulation 3.3 Dosage Form 4. Segmentation - Key Manufacturers in the Market 5. Key Manufacturers in the Multivitamins with and without Minerals Market 6. Marketing 6.1 Distribution 6.2 Advertising 7. Forecasts 8. Sales of B Vitamins 8.1 Retail Sales 9. Segmentation 9.1 Formulation 9.2 Dosage Form 10. Key Manufacturers in the B Vitamins Market 11. Key Brands in the B Vitamins Group Market 12. Marketing 12.1 Distribution 12.2 Advertising 13. Forecast for B Vitamins 14. Sales of Vitamin C 14.1 Retail Sales 15. Dosage Forms 16. Key Manufacturers in the Vitamin C Market 17. Key Brands in the Vitamin C Market 18. Marketing 18.1 Distribution 18.2 Advertising 19. Forecast for Vitamin C 20. Other Single Vitamins 21. Vitamin E 21.1 Retail Sales 22. Key Manufacturers of Vitamin E 23. Key Brands Vitamin E Market 24. Forecast for Vitamin E 25. Vitamins A and D 26. Key Brands in the Vitamin A and D Market 27. Sales of Fish Oils 27.1 Retail Sales 28. Segmentation 28.1 Dosage Form 29. Key Manufacturers in the Fish Oils Market 30. Key Brands in the Fish Oils Market 31. Marketing 31.1 Distribution 32. Forecast Development for the Fish Oils Market 33. Sales of Minerals Supplements 33.1 Retail Sales 34. Segmentation of Mineral Supplements Market 34.1 Dosage Form 35. Magnesium 35.1 Key Manufacturers in the Magnesium Market 35.2 Key Brands in the Magnesium Market 36. Calcium 36.1 Key Manufacturers in the Calcium Market 36.2 Key Brands in the Calcium Market 37. Iron 37.1 Key Manufacturers in the Iron Market 37.2 Key Brands in the Iron Market 38. Marketing 38.1 Distribution 38.2 Advertising 39. Forecast for the Mineral Supplements Market 40. Garlic Products 40.1 Retail Sales 41. Leading Manufacturers 42. The Leading Brands 43. Marketing 43.1 Distribution 44. Forecasts 45. Tonics 45.1 Sales of Classic Tonics as a Share of the Total Market 45.2 Retail Sales 46. Key Manufacturers in the Classic Tonics Market 47. Key Brands in the Classic Tonics Market 48. Forecast for the Vitamins, Minerals and Supplements Market List of Tables Table 1 Multivitamins with and without Minerals Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value) 1997 Pharmacy Only Table 2 Multivitamins with and without Minerals Key Brands’ Share of OTC Self-medication Market (% Value) 1997 Pharmacy Only Table 3 Multivitamins with and without Minerals Leading Manufacturers’ Direct Sales to Pharmacies 1997 Table 4 B Vitamins % Share of Non-Prescription Bound Market by Formulation Table 5 B Vitamins Group Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 6 B Vitamins Group Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-medication Market (% Value) 1997 Table 7 B Vitamins Leading Manufacturers’ Direct Distribution to Pharmacies 1997 Value Table 8 Vitamin C Key Manufacturers’ Share of Non-prescription Bound Market (% Value) 1997 Pharmacy Only Table 9 Vitamin C Key Brands’ Share of the Self-medication Market (% Value) 1997 Pharmacy Only Table 10 Vitamin C Leading Manufacturers’ Direct Distribution to Pharmacies 1997 Value Table 11 Vitamin E Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997 Pharmacy Only Table 12 Vitamin E Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-medication Market (% Value) 1997 Pharmacy Only Table 13 Vitamins A and D Key Brands’ Share of the Total Non-prescription Bound market (% Value) 1997 Table 14 Fish Oils Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997 Table 15 Fish Oils Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-medication Market (% Value) 1997 Table 16 Minerals Supplements % Share of Total Non-Prescription Bound Market by Dosage Form and Mineral Type Value 1997 Table 17 Magnesium Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value) 1995 - 1997 Table 18 Magnesium Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-medication Market (% Value) 1997 Table 19 Calcium Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 20 Calcium Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-medication Market (% Value) 1997 Table 21 Iron Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 22 Iron Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-medication Market (% Value) 1997 Table 23 Minerals Direct Distribution to Pharmacies by Mineral Type 1997 Table 24 Garlic Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997 Table 25 Garlic Key Brands’ Share of the Non-Prescription Market 1997 Table 26 Classic Tonics Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 27 Classic Tonics Key Brands’ Share of the Non-Prescription Market 1997 List of Graphs Graph 1 Development of Vitamins, Minerals and Supplements Market 1987-1997 Graph 2 Total Non-Prescription Bound Sales of Vitamins, Minerals and Supplements Products - Split by Major Category (Value) 1997 Graph 3 Total OTC Sales of Vitamins, Minerals and Supplements Products - Split by Major Category (Value) 1997 Graph 4 Development of the Multivitamins Market 1987-1997 Graph 5 Multivitamins with and without Minerals - Split of Total Non-Prescription Bound Market by Formulation (Value) 1997 Graph 6 Multivitamins Share of Total Non-Prescription Bound Market by Dosage Form (Value) 1997 Graph 7 Forecast Development of Multivitamins Market 1997 - 2003 Graph 8 Development of B Vitamins Market 1987-1997 Graph 9 Forecast Development of B Vitamins Market 1997- 2003 Graph 10 Development of Vitamin C Market 1987-1997 Graph 11 Forecast Development of Vitamin C Market 1997- 2003 Graph 12 Development of Vitamin E Market 1987-1997 Graph 13 Forecast Development of Vitamin E Market 1997- 2003 Graph 14 Fish Oil Market 1987 - 1997 Graph 15 Forecast Development of Fish Oils Market 1997- 2003 Graph 16 Development of Mineral Supplements Market 1987-1997 Graph 17 Total Non-Prescription Bound Sales of Minerals Supplements - Split by Mineral Type (Value) 1997 Graph 18 Mineral Supplements’ Share of Total Non-Prescription Bound Market by Dosage Form (Value) 1997 Graph 19 Forecast Development of Mineral Supplements Market 1997- 2003 Graph 20 Development of the Garlic Market 1987-1997 Graph 21 Garlic Market Germany 1997 - 2003 Forecast Graph 22 Forecast Development of the Total Vitamins, Minerals and Supplements Market 1997 - 2003 Chapter 10 Market Profile - Italy 1. Total Non-Prescription Bound Sales 1.1 Retail Sales Value 2. Sales Split of Total Non-Prescription Bound Market 3. Category Evolution 4. Per Capita Consumption by Category 5. Category Growth 1991 - 1997 6. Structure of the Pharmaceutical Market in Italy and the Classification of Medicines 7. Price Controls 8 Advertising 9. The Regulatory Environment for Pharmaceutical Distribution Italy 10. Pharmacies 11. Structure of Distribution for Self-Medication in Italy 11.1 Structure of Pharmacy Economics 11.2 Prices And Margins 12. Italian Pharmacist Attitudes to Self-Medication 13. Pharmaceutical Wholesalers 14. Non-Pharmacy Distribution 15. Manufacturer Strategies 16. Italian OTC Distribution - Change Drivers for the Future 17. Conclusions 18. The Business Environment 18.1 Leading Players 18.2 Category Leadership 18.2.1 Upper Respiratory Tract 18.2.2 Pain Relief 18.2.3 Gastro-Intestinal 18.2.4 Vitamins, Minerals And Supplements 19. Leading Brands in Key Categories 19.1 Upper Respiratory Tract 19.2 Pain Relief 19.3 Gastro-Intestinal 19.4 Vitamins, Minerals And Supplements 20. Advertising 20.1 Media - Consumer Advertising 21. Rx to OTC 22. Total Market Forecast 23. Prospects List of Tables Table 1 Total Market Growth Indices 1991-1997 (Value) Table 2 $ Per Capita Consumption Total Non-Prescription Bound Market 1991 - 1997 Table 3 Comparisons in Growth in $ OTC Consumption 1991-1997 Table 4 Pharmacy Density by Region Italy Table 5 % OTC Sales Made Direct to Retailers by Manufacturers 1994 Table 6 Leading Manufacturers Total Market 1997 Table 7 Leading Manufacturers Upper Respiratory Tract Market 1997 Table 8 Leading Manufacturers Pain Relief Market 1997 Table 9 Leading Manufacturers Gastro-Intestinal Market 1997 Table 10 Leading Manufacturers Vitamins, Minerals And Supplements Market 1997 Table 11 Leading Brands Upper Respiratory Tract Market 1997 Table 12 Leading Brands Pain Relief Market 1997 Table 13 Leading Manufacturers Gastro-Intestinal Market 1997 Table 14 Leading Brands Vitamins, Minerals And Supplements Market 1997 Table 15 Consumer Advertising - Share of Expenditure Principal Product Categories 1997 - 2003 List of Graphs Graph 1 Development of Total Non-Prescription Bound Market 1987-1997 Graph 2 Total Non-Prescription Bound Sales in Italy - Split by Major Category (Value) 1997 Graph 3 Division of Pharmacy Sales Italy 1996 Graph 4 Growth of Pharmaceutical Wholesalers Italy Graph 5 Split of Consumer Advertising by Media Graph 6 Forecast Development of Total Non-Prescription Bound Market List of Figures Figure 1 Structure of the Italian Non-Prescription Bound Market Figure 2 Outline Structure of OTC Pharmaceutical Distribution in Italy Chapter 11 Vitamins, Minerals And Supplements - Italy 1. Sales of Multivitamins, Minerals and Supplements as a Share of the Total Market 1.1 Retail Sales Value 2. Sales Split of Vitamins, Minerals and Supplements Market 3. Sales of Multivitamins 3.1 Retail Sales Value 4. Key Manufacturers in the Multivitamins Market 5. Key Brands in the Multivitamin and Minerals Market 6. Key Brands in the Multivitamins without Minerals Market 7. Brand Marketing 8. Advertising 9. Forecasts 10. Single Vitamins 11. Advertising 12. Dominance of B Vitamins 12.1 Retail Sales Value 13. Segmentation of the Vitamin B Market 14. Yeast Derivatives 15. B Complex 16. Vitamin C 16.1 Retail Sales Value 17. Key Manufacturers in the Vitamin C Market 18. Key Brands in the Vitamin C Market 19. Innovations 20. Forecast for Vitamin C 21. Cell Protectors 22. Sales of Minerals 22.1 Retail Sales Value 23. Key Manufacturers in the Calcium Market 24. Key Manufacturers Iron 25. Key Manufacturers Other Minerals 26. Innovation 27. Forecast for Minerals 28. Sales of Other Dietary Supplements 28.1 Retail Sales Value 29. Sales Split of Other Supplements 30. Other Dietary Supplements 31. Lecithin 32. Fish Oils 33. Gamma Linoleic Acids (GLA) 34. Garlic Sales 35. Ginseng 36. Forecast for Other Supplements Market 37. Forecast for Vitamins, Minerals and Supplements Market 1997 - 2003 List of Tables Table 1 Multivitamins Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 2 Multivitamins with Minerals Key Brands’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 3 Multivitamins without Minerals Key Brands’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 4 Vitamin C Key Manufacturers’ Share of Non-prescription Bound Market (% Value) 1997 Table 5 Vitamin C Key Brands’ Share of the Non-prescription Bound Market (% Value) 1997 Table 6 Fish Oils Key Brands’ Share of the Non-prescription Bound Market (% Value) 1997 List of Graphs Graph 1 Development of Vitamins, Minerals and Supplements Market 1987-1997 Graph 2 Total Non-Prescription Bound Sales of Vitamins, Minerals and Supplements Market - Split by Major Category (Value) 1997 Graph 3 Development of Multivitamins Market 1991-1997 Graph 4 Advertising Expenditure by Medium - Multivitamins Graph 5 Advertising Expenditure Split by Major Brand - Multivitamins Graph 6 Forecast Development of Multivitamins Market 1997 - 2003 Graph 7 Advertising Expenditure by Medium - Single Vitamins Graph 8 Advertising Expenditure Split by Major Brand - Single Vitamins Graph 9 Development of Vitamin B Market 1987 - 1997 Graph 10 Segmentation of B Vitamin Market 1997 Graph 11 Forecast Development of Vitamin B Market 1997 - 2003 Graph 12 Development of Vitamin C Market 1987 - 1997 Graph 13 Forecast Development of Vitamin C Market 1997-2003 Graph 14 Development of Cell Protectors Market 1991 - 1997 Graph 15 Forecast Development of Cell Protectors Market 1997-2003 Graph 16 Development of Minerals Market 1987-1997 Graph 17 Forecast Development of Minerals Market 1997-2003 Graph 18 Development of Other Supplements 1991-1997 Graph 19 Sales Split of Dietary Supplements Graph 20 Forecast Development of Other Supplements Market 1997-2003 Graph 21 Forecast Development Of Vitamins, Minerals and Supplements Market 1997-2003 Chapter 12 Market Profile - The Netherlands 1. Total Self Medication Market in the Netherlands 1991 - 1997 1.1 Retail Sales 2. Sales Split of Key Categories 3. The Regulatory Environment in The Netherlands 3.1 Classification of Medicines 3.2 Registration 3.3 Distribution 3.4 Pricing 3.5 Advertising 3.6 Trade Marks 3.7 Trade Margins / VAT 3.8 Patient Information 4. Healthcare Reforms 5. Business Environment 5.1 Leading Players 6. Distribution Environment 6.1 Wholesalers 7. Non-Pharmacy 7.1 Druggists 7.2 Pharmacy 8. Healthfood Outlets 9. Advertising 10. Rx to OTC The Netherlands 11. Forecast for Total Market List of Tables Table 1 Leading Manufacturers Total Self Medication Market 1997 Table 2 Share of Druggists’ Market 1997 The Netherlands Table 3 Leading Druggist Chains The Netherlands Table 4 Estimated Share of Key Categories by Retailer Type List of Graphs Graph 1 Development of Total Market 1991 - 1997 Graph 2 Total Self Medication Market - Split by Major Category (Value) 1997 Graph 3 Self-medication Advertising Split by Medium 1996 Graph 4 Forecast Development of Total Market 1997 - 2003 Chapter 13 Vitamins, Minerals and Supplements - The Netherlands 1. Sales of Vitamins Minerals and Supplements 2. Market Split by Subcategory 3. Advertising 4. Multivitamins 5. Leading Brands of Multivitamins 6. Advertising 7. Retail Distribution 8. Multivitamins Forecast to 2003 9. Vitamin C 10. Leading Brands of Vitamin C 11. B Vitamins 12. Leading Brands of B Vitamins 13. Advertising 14. Other Single Vitamins 15. Minerals 16. Leading Manufacturers Minerals 17. Advertising 18. Forecast for Vitamins, Minerals and Supplements Market - 1997 - 2003 List of Tables Table 1 Leading Brands of Multivitamins with Minerals for Adults The Netherlands % Share by Value 1997 Table 2 Leading Brands of Multivitamins with Minerals for Children The Netherlands % Share by Value 1997 Table 3 Leading Brands of Multivitamins without Minerals for Adults The Netherlands % Share by Value 1997 Table 4 Leading Brands of Vitamin C The Netherlands % Share by Value 1997 Table 5 Leading Brands of Single B Vitamins The Netherlands % Share by Value 1997 Table 6 Leading Brands of Vitamin B Complex The Netherlands % Share by Value 1997 Table 7 Leading Brands of Vitamins A and D The Netherlands % Share by Value 1997 Table 8 Leading Brands of Vitamin E The Netherlands % Share by Value 1997 Table 9 Leading Manufacturers of Calcium The Netherlands % Share by Value 1997 Table 10 Leading Brands of Iron The Netherlands % Share by Value 1997 List of Graphs Graph 1 Total Vitamins, Minerals and Supplements Market Evolution 1991 - 1997 Graph 2 Breakdown of the Vitamins, Minerals and Supplements Category in the Netherlands 1997 Graph 3 Advertising Breakdown by Medium Graph 4 Multivitamins Market Evolution 1991 - 1997 Graph 5 Split of the Multivitamins Market by Product Type Graph 6 Multivitamins Market Forecast 1997 - 2003 Graph 7 Vitamins, Minerals and Supplements Market Forecast 1997 - 2003 Chapter 14 Market Profile - Poland 1. Total Self Medication Sales in Poland 1991 - 1997 (Value) 2. Sales Split of Key Categories 3. Per Capita Consumption 4. Market Growth 1991 - 1997 Poland 5. The Regulatory Environment 5.1 Classification of Medicines 5.2 Registration of Medicines 5.3 Distribution 5.4 Pricing 5.5 Advertising 5.6 VAT 6. Business Environment 6.1 Leading Players 7. Distribution Environment 7.1 Wholesalers 7.2 Pharmacies 7.3 Non Pharmacy 8. The Economic Environment 9. The Polish Consumer 9.1 Population Development 9.2 Use of OTC Medicinal Products 9.3 OTC Remedies Used by Households in Poland 9.4 Conclusion 10. Business Environment 10.1 Competitor Analysis 11. Leading Manufacturers 12. Leading Manufacturers in the Cough and Cold Market 13. Leading Manufacturers of Vitamins, Minerals and Supplements 14. Leading Manufacturers in the Tonics Market 15. Leading Manufacturers in the Pain Relief Market 16. Leading Manufacturers of Gastro-Intestinal Products 17. Leading Manufacturers of Skin Care Products 1997 18. Western Manufacturers in Poland 19. Consumer Advertising Poland 20. Forecast for the Total Self-Medication Market 1997 - 2003 List of Tables Table 1 Growth 1995 - 1997 Table 2 $ Per Capita Consumption Self-medication Medicines Table 3 Top Ten OTC Brands in Poland in Terms of Consumer Advertising Spend (1995) Table 4 Turnover, Gross and Net Profit Top 15 Wholesalers Table 5 Economic Data Table 6 Population Development (‘000) Table 7 Leading OTC Manufacturers 1997 Table 8 Cough and Cold Products Leading Manufacturers 1997 Table 9 Vitamins, Minerals and Supplements Leading Manufacturers 1997 Table 10 Tonics Leading Manufacturers 1997 Table 11 Pain Relief Leading Manufacturers 1997 Table 12 Gastro Intestinal Products Leading Manufacturers 1997 Table 13 Skin Care Products Leading Manufacturers 1997 List of Graphs Graph 1 Development of the Total Self Medication Market 1991-1997 Graph 2 Total Self Medication Sales Split by Major Category (Value) 1997 Graph 3 Market Growth (Value) by Category 1991 - 1997 Graph 4 Consumer Usage Of OTC Products In Poland % Consumers Graph 5 OTC Remedies Used % Households Graph 6 Share of Market Domestic Manufacturers Against Foreign Manufacturers by Share of Value Graph 7 OTC Consumer Advertising Expenditure by Category Graph 8 OTC Advertising Share of Expenditure by Medium Graph 9 Total Self-Medication Market 1997 - 2003 Chapter 15 Vitamins, Minerals And Supplements - Poland 1. Sales of Vitamins, Minerals and Tonics 1991 - 1997 as a Share of Total Market 2. Development of the Tonics Market 1991 - 1997 3. Leading Brands and Manufacturers in the Polish Tonics Market 4. Forecast of the Development of the Tonics Market 1997 - 2003 5. Development of the Multivitamins Market 1991 - 1997 6. Leading Manufacturers Multivitamins Poland 7. Leading Brands - Multivitamins Poland 8. Innovation in the Multivitamins Market 9. Forecast for the Development of the Multivitamins Market 10. Development of the Vitamin C Market 1991 - 1997 11. Leading Brands and Leading Manufacturers Vitamin C Market 12. Forecast for the Development of the Vitamin C Market 1997 - 2003 13. Development of the Minerals Market 1991 - 1997 14. Leading Brands and Manufacturers in the Calcium Market 15. Leading Brands and Manufacturers in the Magnesium Market 16. Forecast for the Development of the Minerals Market 17. Forecast for the Development of the Vitamins, Minerals And Tonics Market 1997 - 2003 List of Tables Table 1 Leading Tonic Brands % Share by Value 1997 Table 2 Leading Manufacturers Multivitamins % Share by Value 1997 Table 3 Leading Brands of Multivitamins % Share by Value 1997 Table 4 Leading Brands of Vitamin C % Share by Value 1997 Table 5 Leading Brands of Calcium % Share by Value 1997 Table 6 Leading Brands of Magnesium % Share by Value 1997 List of Graphs Graph 1 Development of the Vitamins, Minerals and Tonics Market 1991 - 1997 Graph 2 Vitamins, Minerals and Tonics Split by Category Graph 3 Development of the Tonics Market Graph 4 Forecast of the Development of the Tonics Market 1997 - 2003 Graph 5 Development of the Multivitamins Market 1991 - 1997 Graph 6 Multivitamins Market Split by Category Graph 7 Forecast for the Development of the Multivitamins Market 1997 - 2003 Graph 8 Development of the Vitamin C Market 1991 - 1997 Graph 9 Forecast of the Development of the Vitamin C Market 1997 - 2003 Graph 10 Development of the Minerals Market 1991 - 1997 Graph 11 Minerals Market Split by Category Graph 12 Forecast for the Development of the Minerals Market 1997 - 2003 Graph 13 Forecast for the Development of the Vitamins, Minerals and Tonics Market 1997 - 2003 Chapter 16 Market Profile - Portugal 1. Total Non-Prescription Bound Market 2. Sales Split of Total Non-Prescription Bound Market 3. Category Evolution 1992-1997 4. Per Capita Consumption by Category 5. Structure of the Portuguese Pharmaceutical Market 6. The Regulatory Environment in Portugal 6.1 Self-Medication 6.2 Distribution 6.3 Pricing 6.4 Reimbursement 6.5 Advertising 6.6 Trade Margins/ VAT 6.7 Use of Trademarks 7. Healthcare Reforms 8. The Business Environment – Non-prescription 8.1 Leading Players 8.2 Category Leadership 8.2.1 Upper Respiratory Tract 8.2.2 Pain Relief 8.2.3 Gastro-Intestinal 8.2.4 Vitamins, Minerals and Dietary Supplements 8.2.5 Skin Treatment Products 8.3 Leading Brands 8.4 Leading Brands in the Key Categories 8.4.1 Upper Respiratory Tract 8.4.2 Pain Relief 8.4.3 Gastro-Intestinal 8.4.4 Vitamins, Minerals and Supplements 8.4.5 Skin Treatment 9. The Distribution Environment 9.1 Wholesalers 9.2 Retail Distribution 9.2.1 Pharmacy 10. The Advertising and Promotion Environment 11. Consumer Advertising Portugal 12. Media - Consumer Advertising Portugal 13. Market Forecasts 13.1 Total Market 13.2 Forecasting Assumptions List of Tables Table 1 Portuguese Total Market Growth Indices 1992-1997 (Value) Table 2 $ Per Capita Growth 1992-1997 Table 3 Percentage Change In Price Of Prescription Medicines 1993 - 1996 Table 4 Trade Margins Table 5 Leading Manufacturers Total Market - Portugal 1997 Table 6 Leading Manufacturers Upper Respiratory Tract Market Portugal 1997 Table 7 Leading Manufacturers Pain Relief Market Portugal 1997 Table 8 Leading Manufacturers Gastro-Intestinal Market Portugal 1997 Table 9 Leading Manufacturers Vitamins, Minerals and Dietary Supplements Market Portugal 1997 Table 10 Leading Manufacturers Skin Treatment Market Portugal 1997 Table 11 Leading Brands Total Market Portugal 1997 Table 12 Leading Brands Upper Respiratory Tract Market Portugal 1997 Table 13 Leading Brands Pain Relief Market Portugal 1997 Table 14 Leading Brands Gastro-Intestinal Market Portugal 1997 Table 15 Leading Brands VMS Market Portugal 1997 Table 16 Leading Brands Skin Treatment Market Portugal 1997 Table 17 Multinational Groups’ Share of the Market by Value (1996) Table 18 Assumptions for 1997-2003 Rx to OTC Products Switch Table 19 Key Products for the Forecasts List of Graphs Graph 1 Development of Total Non-Prescription Bound Market 1992 - 1997 Graph 2 Total Non-Prescription Bound Sales in Portugal - Split by Major Category (Value) 1997 Graph 3 Structure of the Portuguese Pharmaceutical Market Graph 4 Public Advertising/Share of Expenditure Main Product Categories Portugal 1996 Graph 5 Split of Consumer Advertising by Media - Portugal Graph 6 Forecast Development of Total Non-Prescription Bound Market in Portugal 1997 - 2003 Chapter 17 Vitamins, Minerals And Supplements - Portugal 1. Sales of Multivitamins, Minerals and Supplements as a Share of the Total Market 1.1 Retail Sales Value 1.2 Sales Split of Vitamins, Minerals and Supplements Market 1.3 Marketing 1.4 Consumer Behaviour 2. Sales of Minerals 2.1 Retail Sales Value 2.2 Key Manufacturers in the Minerals Market 2.3 Key Brands in the Minerals Market 2.4 Advertising 2.5 Innovation 2.6 Forecasts 3. Sales of Multivitamins 3.1 Retail Sales Value 3.2 Key Manufacturers in the Multivitamins Market 3.3 Key Brands in the Multivitamins Market 3.4 Advertising 3.5 Innovation 3.6 Forecasts 4. Sales of Vitamin B 4.1 Retail Sales Value 4.2 Key Manufacturers in the Vitamin B Market 4.3 Key Brands in the Vitamin B Market 4.4 Advertising 4.5 Innovation 4.6 Forecasts 5. Sales of Vitamin C 5.1 Retail Sales Value 5.2 Key Manufacturers in the Vitamin C Market 5.3 Key Brands in the Vitamin C Market 5.4 Advertising 5.5 Forecasts 6. Forecast for the Vitamin, Minerals and Supplements Market List of Tables Table 1 Minerals Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997 Table 2 Minerals Key Brands Share in Non-Prescription Bound Market (% Value) 1997 Table 3 Multivitamins Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997 Table 4 Multivitamins Key Brands’ Share of Non-Prescription Bound Market (% Value) 1997 Table 5 Vitamin B Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997 Table 6 Vitamin B Key Brands Share of Non-Prescription Bound Market (% Value) 1997 Table 7 Vitamin C Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997 Table 8 Vitamin C Key Brands’ Share of Non-Prescription Bound Market (% Value) 1997 List of Graphs Graph 1 Development of Vitamins, Minerals and Supplements Market 1992-1997 Graph 2 Total Non Prescription Bound Sales of Vitamins, Minerals and Supplements Market Split by Major Category (value) 1997 Graph 3 Development of Minerals Market 1992-1997 Graph 4 Forecast Development of the Minerals Market 1997-2003 Graph 5 Development of the Multivitamins Market 1992 - 1997 Graph 6 Forecast Development of Multivitamins Market 1997-2003 Graph 7 Development of Vitamin B Market 1992-1997 Graph 8 Forecast Development of the Vitamin B Market 1997-2003 Graph 9 Development of the Vitamin C Market 1992-1997 Graph 10 Forecast Development of Vitamin C Market 1997-2003 Graph 11 Forecast Development of Vitamins, Minerals and Supplements Market 1997-2003 Chapter 18 Market Profile - Russia 1. Total Self Medication Sales in 1992-1997 2. Sales Split of Key Categories 3. The Russian Economy 4. The Public Healthcare Environment in Russia 5. Drug Importation 6. The Russian Consumer 7. Per Capita Consumption 8. Market Growth 1992 - 1997 9. Russian Market Environment Profile 9.1 The Regulatory Environment in Russia Classification of Medicines 9.2 Registration 9.3 Distribution 9.4 Advertising 9.5 Tax 9.6 Reimbursement 10. Business Environment 11. Leading Manufacturers of Cough and Cold Products 12. Leading Manufacturers of Vitamins, Minerals and Supplements Products 13. Leading Manufacturers of Pain Relief Products 14. Leading Manufacturers of Gastro-Intestinal Products 15. The Distribution Environment 15.1 Distributors/Wholesalers 15.2 Consignment Depots 15.3 Pharmacies 15.4 Kiosks 15.5 Prices and Mark Ups 16. Consumer Advertising 17. Total Market Forecast 1997 - 2003 List of Tables Table 1 Russia - Key Economic Indicators 1994 - 1997 Table 2 $ Per Capita Consumption - Non-Prescription Bound Medicines 1992 - 1997 Table 3 Market Growth by Value Non-Prescription Bound Medicines 1992 - 1997 Table 4 Leading Manufacturers of Cough and Cold Products 1997 Table 5 Leading Manufacturers of Vitamins, Minerals and Supplements Products 1997 Table 6 Leading Manufacturers of Pain Relief Products Table 7 Leading Manufacturers of Gastro-Intestinal Products 1997 List of Graphs Graph 1 Development of the Non Prescription Bound Market 1992 to 1997 Graph 2 Sales Split of Key Categories Graph 3 Structure of Pharmaceutical Market Russia 1996 Graph 4 Advertising Consumer Pharmaceuticals 1996 Graph 5 Total Market Forecast 1997 - 2003 Chapter 19 Vitamins, Minerals and Supplements Market - Russia 1. Sales of Vitamins, Minerals and Supplements 1992 – 1997 2. Segmentation of the Vitamins, Minerals and Supplements Market Russia 3. Multivitamins Market Evolution 4. Leading Manufacturers and Brands Multivitamins 5. Multivitamins Market Forecast 6. Other Vitamins 7. Anti-Atheroma Products 8. Brand Marketing 9. Tonics Market 10. Vitamins, Minerals and Supplements Forecast 1997 – 2005 List of Tables Table 1 Leading Brands and Manufacturers Multivitamins and Minerals Share by Value 1997 Table 2 Leading Brands and Manufacturers Multivitamins Without Minerals % Share by Value 1997 Table 3 Leading Brands and Manufacturers of Tonics % Share by Value 1997 List of Graphs Graph 1 Evolution of the Vitamins, Minerals and Supplements Market Russia 1992 – 1997 Graph 2 Segmentation of the Russian Vitamins and Supplements Market Graph 3 The Multivitamins Market Evolution 1992-1997 Graph 4 Split of the Multivitamin Market by Type Graph 5 Multivitamins Market Forecast 1997 - 2003 Russia Graph 6 Vitamins, Minerals and Supplements Forecast 1997 – 2003 Chapter 20 Market Profile - The Slovak Republic 1. Total Self Medication Sales in the Slovak Republic 1994 - 1997 1.1 Retail Sales Value 2. Sales Split of Key Categories 3. Per Capita Consumption Slovak Republic 4. Market Growth 1990 - 1997 The Slovak Republic 5. Statistics for the Slovak Republic 5.1 Population 5.2 Healthcare Professionals 5.3 Number of Registered Pharmaceutical Products 5.4 Local Producers’ Share of Market 5.5 Non Reimbursed and Partially Reimbursed Pharmaceuticals 6. The Regulatory Environment in the Slovak Republic 6.1 Directives 6.2 Medicinal Classifications 6.3 Registration 6.4 Distribution 6.5 Pricing 6.6 Reimbursement of Medicines 6.7 Advertising 7. Patient Information 8. Trade Margins / VAT 9. Use of Trade Marks 10. The Business Environment - Slovak Republic 10.1 Leading Players 11. Leading Manufacturers Cough and Cold and Pharyngeal Products Slovak Republic 12. Leading Manufacturers Vitamins Minerals And Supplements Slovak Republic 13. Leading Manufacturers Of Pain Relief Products in the Slovak Republic 14. Leading Gastro-Intestinal Manufacturers Slovak Republic 15. Leading Manufacturers Skin Treatments Slovak Republic 16. Rx to OTC Switching 17. Forecast for Total Non-Prescription Bound Market 1996-2001 The Slovak Republic List of Tables Table 1 $ Per Capita Consumption Non Prescription Bound Medicines The Slovak Republic Table 2 Market Growth by Value Non Prescription Bound Medicines 1994 to 1997 The Slovak Republic Table 3 Number of Registered Pharmaceutical Products The Slovak Republic 1994 - 1996 Table 4 Local and Czech Manufacturers Compared to Foreign Manufacturers by Share of Market Table 5 Average Ex Works Prices Local Manufacturers Compared with Foreign Suppliers Table 6 Consumption of OTCs US$ Millions 1994 - 1996 Ex Works Prices Table 7 Average Price of OTCs by Reimbursement Status US$ Millions 1994 - 1996 Ex Works Prices Table 8 Leading Pharmaceutical Companies in Self Medication The Slovak Republic 1997 % Share by Value 11 Table 9 Leading Manufacturers of Cough Cold and Pharyngeal Brands in the Slovak Republic Table 10 Leading Manufacturers of Vitamins Minerals And Supplements in the Slovak Republic Table 11 Leading Manufacturers of Pain Relief Products in the Slovak Republic Table 12 Key Manufacturers of Gastro-Intestinal Products in the Slovak Republic % Share By Value Table 13 Key Manufacturers of Skin Treatments in the Slovak Republic % Share By Value List of Graphs Graph 1 Development of the Total Non-Prescription Bound Market The Slovak Republic 1994 - 1997 $ MSP Graph 2 Total Non-Prescription Bound Sales - Split by Major Category (Value) 1997 Graph 3 Forecast for the Total Non-Prescription Bound Market 1997 - 2001 Chapter 21 Vitamins, Minerals And Supplements - Slovak Republic 1. Sales of Vitamins, Minerals and Supplements 1994 - 1997 Slovak Republic 1.1 Retail Sales Value 2. Category Split of Sales 3. The Multivitamins Market in the Slovak Republic 4. Leading Manufacturers of Multivitamins 5. The B Vitamins Market in the Slovak Republic 6. B Vitamins Leading Manufacturers and Brands 7. The Vitamin C Market in the Slovak Republic 8. Leading Manufacturers Vitamin C Market 9. Other Single Vitamins Market in the Slovak Republic 10. Leading Manufacturers and Brands in the Other Single Vitamins Market 11. The Magnesium Market in the Slovak Republic 12. Leading Brands and Manufacturers in the Magnesium Market 13. Forecast for the Total Vitamins, Minerals and Supplements Market 1996 - 2003 List of Tables Table 1 Leading Manufacturers of Multivitamins The Slovak Republic 1997 Table 2 Leading Manufacturers and Brands of Multivitamins with Minerals The Slovak Republic 1997 Table 3 Leading Manufacturers and Brands of Multivitamins without Minerals The Slovak Republic 1997 Table 4 Leading Brands and Manufacturers in the B Vitamin Market The Slovak Republic 1997 % Share by Value Table 5 Leading Brands Vitamin C Market The Slovak Republic 1997 % Share by Value Table 6 Other Single Vitamins Leading Manufacturers and Brands The Slovak Republic 1997 % Share by Value Table 7 Leading Brands and Manufacturers of Magnesium The Slovak Republic 1997 (% Share by Value List of Graphs Graph 1 Development of the Vitamin and Mineral Supplements Market Slovak Republic 1994 - 1997 $ MSP Graph 2 Split of the VMS Category Slovak Republic 1997 Graph 3 Split between Multivitamins with and without Minerals Graph 4 Forecast Development of the Vitamins, Minerals and Supplements Market 1997-2003 Slovak Republic Chapter 22 Market Profile - Spain 1. Total Non-Prescription Bound Sales 2. Sales Split of Total Non-Prescription Bound Market 3. The Regulatory Environment in Spain 3.1 Directive 92/26/EEC - Classification of Medicines 3.2 Legal Definition of Self-Medication in Spain 3.3 Registration 3.4 Distribution 3.5 Pricing/Price Controls 3.6 Reimbursement 3.7 Advertising 3.8 Trade Margins / VAT 3.9 Trademarks 4. Healthcare Reforms 5. The Business Environment 5.1 Leading Players 5.2 Leading Brands 6. Especialidades Farmacéuticas Publicitarias 7. Marketing Models 8. The Distribution Environment 8.1 Wholesalers 8.2 Retail Distribution 9. Rx to OTC 10. Market Forecasts List of Tables Table 1 Leading Manufacturers’ Share of OTC Market 1997 Table 2 Leading Brands’ Share of OTC Market 1997 Table 3 Split of the EFP Market by Minor Category 1997 List of Graphs Graph 1 Development of Total Non-Prescription Bound Market 1987 - 1997 Graph 2 Total Non-Prescription Bound Sales Split by Major Category (Value) 1997 Graph 3 Development of the EFP Market 1994 - 1997 Graph 4 Share of the EFP Market by Category 1997 Graph 5 Forecast Development of Total Non-Prescription Bound Market 1997 - 2003 Chapter 23 Vitamins, Minerals And Supplements - Spain 1. Sales of Multivitamins, Minerals and Supplements as a Share of the Total Market 1.1 Retail Sales 2. Sales Split of the Vitamins, Minerals and Supplements Market 3. Sales of Multivitamins 3.1 Retail Sales 4. Key Brands in the Multivitamins Market 5. Brand Marketing 6. Mass Market 7. Sales of Single Vitamins 7.1 Retail Sales 8. Key Brands in the Vitamin C Market 9. Key Brands in the Vitamin B Market 10. Key Brands in the Vitamin E Market 11. Brand Marketing 12. The Future for Single Vitamins 13. Sales of Minerals 13.1 Retail Sales 14. Calcium 15. Marketing 16. Fish Oils 17. Gamma Linolenic Acid (GLA) 18. Garlic 19. Tonics 20. Other Supplements 20.1. Ginseng 20.2 Royal Jelly 20.3 Lecithin 21. Forecast for the Vitamins, Minerals and Supplements Market List of Tables Table 1 Multivitamins Key Brands’ Share of Total Non-Prescription Bound Market (% Value) 1997 Table 2 Vitamin C Key Brands’ Share of the Non-prescription Bound Market (% Value) 1997 List of Graphs Graph 1 Development of the Vitamins, Minerals and Supplements Market 1987-1997 Graph 2 Total Non-Prescription Bound Sales of Vitamins, Minerals and Supplements - Split By Major Category (Value) 1997 Graph 3 Forecast Development of Vitamins, Minerals and Supplements Market 1997 - 2003 Chapter 24 Market Profile - The United Kingdom 1. Total Non-Prescription Bound Sales 2. Sales Split of Total Non-Prescription Bound Market 3. Category Evolution 1991 - 1997 4. Per Capita Consumption 1991-1997 5. Structure of Market Demand 6. Semi Ethical or Professional Brands 7. Consumer Professional Brands 8. OTC Brands 9. The Regulatory Environment in the United Kingdom 9.1 Directive 92/26/EEC - Classification Of Medicines 9.2 Legal Definition of Self-Medication in the UK 9.3 Distribution 9.4 Pricing/Price Controls 9.5 Reimbursement 9.6 Advertising 9.7 Trade Margins / VAT 9.8 Use of Trade Marks 10. Healthcare Reforms 10.1 ‘Black List’ 11. The Business Environment 11.1 Leading Players 11.2 Category Leadership 11.2.1 Upper Respiratory Tract 11.2.2 Pain Relief 11.2.3 Gastro-Intestinal 11.2.4 Vitamins, Minerals And Supplements 11.3 Leading Brands 11.4 Leading Brands in the Key Categories 11.4.1 Upper Respiratory Tract 11.4.2 Pain Relief 11.4.3 Gastro-Intestinal 11.4.4 Vitamins, Minerals and Supplements 12. Structure of OTC Medicine Distribution in the United Kingdom 13. Structure of Distribution Channel Systems for Self-Medication in the UK 14. Share of UK OTC Market by Outlet Type 15. The Retail Pharmacy Sector 16. Pharmacy Types 17. Pharmacy Density in the United Kingdom 18. Independent Pharmacies in the UK 18.1 Lloyds Chemist 19. Grocery Chains 20. Grocery 20.1 Tesco 20.2 J. Sainsbury 20.3 Safeway 20.4 ASDA 21. The Future for Supermarket Stores 21.1 Efficient Consumer Response In Supermarket Stores 22. Boots the Chemist 23. Pharmaceutical Wholesaler Strategies 23.1 AAH 23.2 UniChem 24. UniChem in Retail Pharmacies - Moss Chemists 25. Drug Stores 25.1 Superdrug 26. Potential Abolition of Resale Price Maintenance 27. Public Advertising in the UK 28. Media - Consumer Advertising UK 29. From Prescription Only to Over the Counter Switching 30. P to GSL Switching 31. Common Ailments Suffered by the UK Population 32. Doctor Consultation For Minor Ailments 33. Generic Segmentation 34. Factors Influencing Purchasing for Self-Medication 35. Ageing Population 36. Market Forecasts 36.1 Total Market List of Tables Table 1 UK Total Market Market Growth Indices 1991-1997 (Value) Table 2 £ Per Capita Growth Total Non-Prescription Bound Market 1991-1997 Table 3 Leading Manufacturers Total Market - UK 1997 Table 4 Leading Manufacturers Upper Respiratory Tract Market - UK 1997 Table 5 Leading Manufacturers Pain Relief Market - UK 1997 Table 6 Leading Manufacturers Gastro-Intestinal Market - UK 1997 Table 7 Leading Manufacturers Vitamins, Minerals And Supplements Market - UK 1997 Table 8 Leading Non-Prescription Brands Total Market - UK 1997 Table 9 Leading Brands Upper Respiratory Tract Market - UK 1997 Table 10 Leading Brands Pain Relief Market - UK 1997 Table 11 Leading Manufacturers Gastro-Intestinal Market - UK 1997 Table 12 Leading Brands Vitamins, Minerals and Supplements Market - UK 1997 Table 13 Structure Of Retail Pharmacies in the UK 1996 Table 14 Share of the OTC Market By Outlet Type UK 1996 Table 15 Pharmacy Density in the Uk Percentage and Number of Pharmacies 1995 Table 16 Grocery Estimated Shares of Health and Beauty Market Sectors UK 1996 Table 17 Composition of Boots the Chemist’s Retail Business 1995/1996 Financial Year Table 18 Boots the Chemist Retail Estate 1996 Table 19 Turnover and Operating Profit In The UK UniChem 1995 Table 20 Public Advertising - Share of Expenditure Principal Product Categories - UK Table 21 Timetable for POM to OTC Switch Applications Table 22 Products Switched to GSL Status September 1997 Table 23 Common Ailments Suffered (in last 12 months) Table 24 Percentage of Sufferers Claiming to Visit a Doctor for Minor Ailments Table 25 Analysis of Consumer Segments by Source of Treatment % of Adult Population Suffering Minor Ailments 46 Table 26 Estimates of Self-Medication % of Sufferers Table 27 Ailments Suffered by the Over 45s List of Graphs Graph 1 Development Of Total Non-Prescription Bound Market 1987-1997 Graph 2 Total Non-Prescription Bound Sales - Split By Major Category (Value) 1997 Graph 3 Structure of OTC Medicine Distribution in the United Kingdom Graph 4 Pharmacy Distribution by Outlet Type Graph 5 Number of Pharmacies in Leading Supermarket Chains UK 1996 Graph 6 Major Grocery Chains Retail Estates % of Outlets with a Pharmacy Service 1996 Graph 7 Viability Status of Independent Pharmacies Graph 8 Lloyds Chemists Growth in the Number of Retail Pharmacies 1993 - 1996 Graph 9 Tesco - Number of In-Store Pharmacies and Concessions 1981-1997 Graph 10 Comparison of Share of Health and Beauty Retail Markets in the UK Held by Boots the Chemist in Financial Years 1992/1993 and 1995/1996 Graph 11 Leading Pharmaceutical Wholesalers in the UK Graph 12 Development in the Number of Moss Chemists 1990 - 1994 Graph 13 Split of Consumer Advertising by Medium 1996 Graph 14 Forecast Development of Total Non-prescription Bound Market 1997-2003 List of Figures Figure 1 Structure of the UK Non-Prescription Bound Market Figure 2 Outline Structure - OTC Pharmaceutical Distribution Channels in the UK Chapter 25 Vitamins, Minerals And Supplements - United Kingdom 1. Sales Of Multivitamins, Minerals and Supplements As A Share Of The Total Market 1.1 Retail Sales 2. Market Structure 3. Sales Of Multivitamins 3.1 Retail Sales 4. Key Manufacturers In The Market 5. Key Brands In The Multivitamins With And Without Minerals Market 6. Marketing 6.1 Distribution 7. Consumer Advertising Multivitamins UK 8. Brand Marketing 9. Innovations 10. Forecasts 11. Sales Of Single Vitamins 11.1 Retail Sales 12. Key Manufacturers In The Single Vitamins Market 13. Key Brands In The Single Vitamins Market 14. Marketing 14.1 Distribution 15. Consumer Advertising Single Vitamins 16. Brand Marketing 16.1 Innovations 17. Forecast For Single Vitamins 18. Sales Of Fish Oils 18.1 Retail Sales 19. Key Manufacturers In The Fish Oils Market 20. Key Brands In The Fish Oils Market 21. Advertising 22. Brand Marketing 23. Innovation 24. Forecast For Fish Oils Market 1997-2003 25. Dietary Supplements 25.1 Retail Sales 26. Key Manufacturers In the Dietary Supplements Market 27. Key Brands In The Dietary Supplements Market 28. Forecast For Dietary Supplements 29. Gamma Linoleic Acids (GLA) 30. Marketing 30.1 Distribution 30.2 Advertising 30.3 Brand Marketing 30.4 Innovations 31. Garlic 32. Marketing 32.1 Distribution 32.2 Advertising 32.3 Brand Marketing 32.4 Innovations 33. Minerals 34. Ginseng 35. Forecast For Vitamins, Minerals and Supplements Market 1997 - 2003 List of Tables Table 1 Multivitamins With And Without Minerals Key Manufacturers’ Share Of Total Non-Prescription BounMarket (% Value) 1997 Table 2 Multivitamins With And Without Minerals Key Brands’ Share Of Total Non-Prescription Bound (% Value) 1997 Table 3 Multivitamins With And Without Minerals Advertising Expenditure Leading Brands £ Millions 1996 Table 4 Multivitamins Advertising As A Share Of Brand Range Expenditure Table 5 Analysis Of Vitamin Brand Share Of Advertising Voice (SOV) UK By Multivitamins And By Range Table 6 Single Vitamins Key Manufacturers’ Share Of Non-Prescription Bound Market (% Value) 1997 Table 7 Single Vitamins Key Brands’ Share Of The Total Non-Prescription Bound (% Value) 1997 Table 8 Single Vitamin Variants By Major Brand Table 9 Fish Oils Key Manufacturers’ Share Of Non-Prescription Bound Market (% Value) 1997 Table 10 Fish Oils Key Brands’ Share Of The Total Non-Prescription Bound Market (% Value) 1997 PharmacOnly 19 Table 11 Fish Oils Advertising Expenditure Leading Brands £ Million 1992-1995 Table 12 Fish Oils Advertising Expenditure And Share Of Voice (SOV) By Manufacturer 1992-1995 Table 13 Dietary Supplements Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997 Table 14 Key Brands’ Share Of The Total Non-Prescription Bound Market (% Value) 1997 Pharmacy Only Table 15 Gammalinoleic Acids Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997 Table 16 Garlic Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997 List of Graphs Graph 1 Development Of VMS Market 1987-1997 Graph 2 Sales of Vitamins Minerals & Supplements by Outlet. Graph 3 Total Non-Prescription Bound Sales Of VMS Market - Split By Major Category (Value) 1997 Graph 4 Development Of Multivitamins Market 1987-1997 Graph 5 Multivitamins Share Of Distribution By Outlet Graph 6 Forecast Development Of Multivitamins Market 1997-2003 Graph 7 Development Of Single Vitamin Market 1987-1997 Graph 8 Total Non-Prescription Bound Sales Of Single Vitamins Split By Type Graph 9 Single Vitamins % Share Of Sales By Distribution Channel - UK Graph 10 Forecast Development Of Single Vitamins Market 1997-2003 Graph 11 Development Of Fish Oils Market 1987-1997 Graph 12 Fish Oils % Share Of Sales By Distribution Channel Graph 13 Forecast Development Of Fish Oils Market 1997-2003 Graph 14 Development Of Dietary Supplements Market 1987-1997 Graph 15 Dietary Supplements Split Of Sales UK 1997 Graph 16 Forecast Development Of Dietary Supplements Market 1997-2003 Graph 17 Share Of GLA Product Sales By Retail Outlet Graph 18 Share Of Garlic Product Sales By Retail Outlet Graph 19 Forecast Development Of Vitamins, Minerals and Supplements Market 1997-2003
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