CHAPTER

TABLE OF CONTENTS

Chapter 1
The European Respiratory Market

1. Overview of the Non-prescription Bound Market in Europe
2. Europe in a Global Context
3. The European Market Split by Territory
4. Split of the European Non-prescription Bound Market by Prescription Sales and Self-medication
5. Category Growth within the European Non-prescription Bound Market
6. Upper Respiratory Tract Products within the European Non-prescription Bound
Market
7. Growth of the European Non-prescription Bound Respiratory Market
8. Non Prescription Bound Upper Respiratory Tract Products Market Split By Territory
Europe 1997
9. Upper Respiratory Tract Products by Subcategory
10. $ Per Capita Consumption Upper Respiratory Tract Products By Market
1991 - 1997
11. Growth of the Upper Respiratory Tract Market by Country 1991 - 1997
11.1 Cough Remedies - Market Growth Europe 1991 - 1997 Key Territories
11.2 Cold and Flu Remedies - Market Growth Europe 1991 - 1997 Key Territories
11.3 Nasal Decongestants - Market Growth Europe 1991 - 1997 Key Territories
11.4 Rubs and Inhalants - Market Growth Europe 1991 - 1997 Key Territories
11.5 Hayfever - Market Growth Europe 1991 - 1997 Key Territories
11.6 Pharyngeals - Market Growth Europe 1991 - 1997 Key Territories
12. Competitor Analysis - Upper Respiratory Tract Products Europe
13. Upper Respiratory Tract Products - Leading Brands Europe’s Key Markets
13.1 Cough Remedies
13.2 Cold and Flu Remedies
13.3 Decongestants
13.4 Rubs and Inhalants
13.5 Pharyngeals
13.6 Allergy Treatments
14. The Consumer Environment In Europe
14.1 Consumer Decision Making
15. Trends In Personal Health
16. The Regulatory Environment
16.1 Classifications of Medicines
16.2 Retail Distribution Channel Environment
16.3 Restrictions on Marketing
17. Forecast for the Cough Remedies Market Europe 1997 - 2003
18. Forecast for the Cold and Flu Remedies Market Europe 1997 - 2003
19. Forecast for the Decongestants Market 1997 - 2003
20. Forecast for the Rubs and Inhalants Market Europe 1997 - 2003
21. Forecast for the Pharyngeals Market Europe 1997 - 2003
22. Forecast for the Hayfever and Allergies Market Europe 1997 - 2003
23. Forecast for the Total European Upper Respiratory Tract Products Market
1997 - 2003

List of Tables

Table 1
Major Non-prescription Bound Categories Growth Rates 1993 - 1998 (est)

Table 2
Upper Respiratory Tract Products % Share by Subcategory (Value) 1997

Table 3
Upper Respiratory Tract Products $ Per Capita Consumption Key Territories At MSP 1991 - 1997

Table 4
Cough Remedies % Market Growth Europe 1991 - 1997 Key Territories

Table 5
Cold and Flu Remedies % Market Growth Europe 1991 - 1997 Key Territories

Table 6
Nasal Decongestants % Market Growth Europe 1991 - 1997 Key Territories

Table 7
Rubs and Inhalants % Market Growth Europe 1991 - 1997 Key Territories

Table 8
Hayfever % Market Growth Europe 1991 - 1997 Key Territories

Table 9
Pharyngeals % Market Growth Europe 1991 - 1997 Key Territories

Table 10
Leading Upper Respiratory Tract Product Suppliers By Territory and % SOM

Table 11
Leading Cough, Cold and Flu and Decongestant Brands - Europe 1997 and % SOM

Table 12
Leading Rubs and Inhalants, Pharyngeal and Allergy Brands - Europe 1997 and % SOM

Table 13
European Consumers - Common Ailments Suffered in a 12 Month Period

Table 14
Behaviour by Ailment Suffered, the United Kingdom

Table 15
Survey of Health Attitudes

Table 16
Classification of Medicines

Table 17
Regulations Affecting Retail Distribution of OTC Medicines

Table 18
Restrictions on the Marketing of Non-prescription Bound Products

List of Graphs

Graph 1
Growth of the European OTC Market 1990 - 1998 (est)

Graph 2
The World Self-medication Market Split by Region 1998 (est)

Graph 3
Split of the European Non-prescription Bound Market by Territory 1998 (est)

Graph 4
Split between Prescription and Self-medication Purchases 1990 - 1998

Graph 5
The European Non-prescription Bound Market Split by Category

Graph 6
Growth of the European Non-prescription Bound Upper Respiratory Tract Market 1991 - 1997

Graph 7
The European Non-prescription Bound Upper Respiratory Tract Market Split by Territory 1997

Graph 8
Total Upper Respiratory Tract Products Market Split By Sub Category 1997

Graph 9
Growth of the Upper Respiratory Tract Category by Major Markets 1991 - 1997

Graph 10
Growth of the Upper Respiratory Tract Category by Minor Markets 1991 - 1997

Graph 11
Upper Respiratory Tract Market % Value Growth Non-prescription Bound Market by
Prescription and Self-medication Sales

Graph 12
Key Suppliers of Upper Respiratory Tract Products Europe

Graph 13
Split between Self-Medicators, Doctor Seekers and Non-Treaters – Minor Ailments
– France, Germany, Spain and the UK

Graph 14
Forecast for the Cough Remedies Market

Graph 15
Forecast for the Cold and Flu Remedy Market

Graph 16
Forecast for the Decongestants Market

Graph 17
Forecast for the Rubs and Inhalants Market

Graph 18
Forecast for the Pharyngeals Market

Graph 19
Forecast for the Hayfever and Allergies Market

Graph 20
Forecast for the Total European Upper Respiratory Tract Market Products Market

List of Figures

Figure 1
Consumer Decision Tree - Selection of Medication Example Cough Sufferers in the UK

Chapter 2
Market Profile - Belgium

1. Total Non-Prescription Bound Sales in Belgium 1987-1997
1.1 Retail Sales Value
2. Sales Split of Key Categories
3. The Regulatory Environment in Belgium
3.1 Classification of Medicines
3.2 Distribution
3.3 Pricing
3.4 Advertising
3.5 Trade Margins / VAT
3.6 Use of Trademarks
3.7 Registration
4. Healthcare Reforms
5. Leading Companies in Self-Medication Belgium
6. Distribution Environment
6.1 Wholesalers
6.2 Pharmacies
7. Forecast For Total Market

List of Tables

Table 1
Leading Companies Belgium 1997

Table 2
Major Wholesalers Belgium Share of Pharmaceutical Wholesale Business

Table 3
Retail Pharmacies by Type Belgium

Table 4
Share of Market Self-Medication Major Pharmacy Co-operatives Belgium

List of Graphs

Graph 1
Development of Total Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales - Split by Major Category (Value) 1997

Graph 3
Forecast Development for the Total Market 1997 - 2003

Chapter 3
Upper Respiratory Tract Remedies - Belgium

1. Sales of Cough and Cold 1991-1997 as a Share of Total Market
2. Category Split
3. Marketing Investment
3.1 Cold and Flu
3.2 Cough Remedies
3.3 Nasal Decongestants
3.4 Pharyngeals
4. Rx to OTC
5. Cold and Flu Remedies
6. Forecasts Cold and Flu Remedies
7. Cough Remedies Evolution
8. Leading Manufacturers and Brands
9. Forecast for Cough Remedies
10. Nasal Decongestants Evolution
11. Key Manufacturers and Brands of Nasal Decongestants
12. Forecasts - Nasal Decongestants 1997 - 2003
13. Pharyngeal Products Evolution Belgium
14. Key Manufacturers and Brands
15. Forecasts Pharyngeal Products
16. Forecast for Cough & Cold Market

List of Tables

Table 1
Status of Key Substances

Table 2
Leading Brands Cough Remedies % Share by Value 1997

Table 3
Leading Nasal Decongestant Brands % Share by Value 1997

Table 4
Leading Brands Pharyngeal - Belgium % Share by Value 1997

List of Graphs

Graph 1
Development of Cough and Cold Market 1991-1997

Graph 2
Cough Cold and Pharyngeal Remedies Category Split

Graph 3
Market Evolution for Cough Remedies 1991 - 1997

Graph 4
Forecast for Cough Remedies Market 1997 - 2003

Graph 5
Market Evolution for Nasal Decongestants 1991 - 1997

Graph 6
Forecast for Nasal Decongestants Market 1997 - 2003

Graph 7
Market Evolution for Pharyngeals 1991 - 1997

Graph 8
Forecast for Pharyngeal Products Market 1997 - 2003

Graph 9
Forecast Development of Cough and Cold Market 1997-2003

Chapter 4
Market Profile - The Czech Republic

1. Total Self Medication Sales in Czech Republic 1991 - 1997
1.1 Retail Sales Value
2. Sales Split of Key Categories
3. Per Capita Consumption Czech Republic
4. Market Growth 1991 - 1997 Czech Republic
5. Statistics for the Czech Republic
5.1 Population
5.2 Healthcare Professionals
5.3 Local Producers’ Share of Market
6. The Regulatory Environment Czech Republic
6.1 Directives
6.2 Medicinal Classifications
6.3 Registration
6.4 Distribution
6.5 Pricing
6.6 Reference Pricing System - Reimbursed medicines
6.7 Advertising
7. Advertising Control in the Czech Republic
7.1 Patient Information
7.2 Trade Margins / VAT
7.3 Use of Trade Marks
7.4 Healthcare Reforms
8. The Business Environment - Czech Republic
8.1 Leading Players
9. Leading Manufacturers Cough and Cold and Pharyngeal Products Czech Republic
10. Leading Manufacturers Vitamins, Minerals and Supplements Czech Republic
11. Leading Manufacturers of Pain Relief Products in the Czech Republic
12. Leading Gastro-Intestinal Manufacturers Czech Republic
13. Leading Skin Treatment Manufacturers Czech Republic
14. The Distribution Environment - Czech Republic
14.1 Wholesalers
14.2 Pharmacies
15. Marketing Expenditure Czech Republic
16. Rx to OTC Switching
17. Forecast for Total Non-Prescription Bound Market 1997 - 2003 The Czech Republic

List of Tables

Table 1
$ Per Capita Consumption Non Prescription Bound Medicines The Czech Republic

Table 2
Market Growth by Value Non Prescription Bound Medicines 1991 to 1997

Table 3
Local and Slovak Manufacturers Compared to Foreign Manufacturers by Share of Market

Table 4
Average Ex Works Prices Local Manufacturers Compared with Foreign Suppliers

Table 5
Leading Pharmaceutical Companies in Self Medication The Czech Republic 1997

Table 6
Leading Manufacturers of Cough, Cold and Pharyngeal Brands in The Czech Republic 1997

Table 7
Leading Manufacturers of Vitamins, Minerals and Supplements in The Czech Republic

Table 8
Leading Manufacturers of Pain Relief Products in The Czech Republic

Table 9
Key Manufacturers of Gastro-Intestinal Products in the Czech Republic % Share By Value

Table 10
Key Manufacturers of Skin Treatment Products in the Czech Republic % Share By Value

Table 11
Pharmacy Turnover by Type of Product

Table 12
Estimates of Czech Republic OTC Consumption in Non-Prescription Bound Categories Compared
to Germany % By Value

List of Graphs

Graph 1
Development of the Total Non-Prescription Bound Market The Czech Republic
1991 - 1997 $ MSP

Graph 2
Total Self Medication Sales - Split by Major Category (Value) 1997

Graph 3
Advertising by Media of Consumer Pharmaceuticals Czech Republic 1995

Graph 4
Forecast for the Total Non-Prescription Bound Market 1997 - 2003

Chapter 5
Upper Respiratory Tract Remedies - The Czech Republic

1. Sales of Cough and Cold Remedies 1991 - 1997
2. Cough Market Evolution 1991 - 1997 Czech Republic
3. Leading Brands and Manufacturers Cough Remedies
3.1 Brand Marketing
4. Cough Remedies Forecast 1997 - 2003
4.1 Brand Marketing
5. Cold and Flu Remedies 1991 to 1997 Czech Republic
6. Leading Brands and Manufacturers Cold and Flu Remedies Czech Republic
6.1 Brand Marketing
7. Topical Nasal Preparations Market Evolution 1991 - 1997 Czech Republic
8. Topical Nasal Preparations Leading Brands and Manufacturers 1997
9. Nasal Preparations Forecast
10. Pharyngeal Market Evolution 1991 to 1997 Czech Republic
11. Leading Manufacturers and Brands
12. Pharyngeal Market Forecast 1997 to 2003 Czech Republic
13. Total Upper Respiratory Tract Market Forecast 1997 to 2003 Czech Republic

List of Tables

Table 1
Leading Cough Remedies Czech Republic 1997 % Share by Value

Table 2
Leading Cold and Flu Remedies Czech Republic 1997 % Share By Value

Table 3
Leading Brands and Manufacturers Topical Nasal Preparations Czech Republic 1997 % Share by Valu

Table 4
Leading Brands and Manufacturers Pharyngeal Market Czech Republic 1997 % Share by Value

List of Graphs

Graph 1
Development of the Cough, Cold and Pharyngeal Market 1991 - 1997

Graph 2
Cough, Cold and Pharyngeal Medicines Category Split Czech Republic 1997

Graph 3
Cough Remedies Market Evolution

Graph 4
Cough Remedies Forecast 1997 - 2003

Graph 5
Cold and Flu Remedies Market Evolution 1991 - 1997 Czech Republic

Graph 6
Cold and Flu Market Forecast 1997 to 2003 Czech Republic

Graph 7
Topical Nasal Preparations Evolution 1991 - 1997

Graph 8
Topical Nasal Preparations Forecast 1997 to 2003 Czech Republic

Graph 9
Pharyngeal Market Evolution 1991 - 1997

Graph 10
Pharyngeal Market Evolution

Graph 11
Forecast for Cough Cold and Pharyngeal Products 1997 - 2003 Czech Republic

Chapter 6
Market Profile - France

1. Total Non-Prescription Bound Sales
2. Sales Split of the Total Non-Prescription Bound Market in France
3. Sales Split of Total OTC Market in France
4. Category Evolution 1991 - 1997
5. Per Capita Consumption by Category
6. Category Growth 1987 - 1997
7. Structure of the French Non-Prescription Bound Market
8. Classification of Medicines in France
8.1 Directive 92/26/EEC - Classification of Medicines
8.2 Legal Definition of Self-Medication in France
9. The Prescription Sector
9.1 Government Price Controls and Reimbursement Systems
9.2 Price Control
9.3 Reimbursement Brands
9.4 Positive List of Products for Reimbursement
10. Advertising
11. Use of Trademarks
12. Healthcare Reforms
12.1 Controls on Pharmaceutical Expenditure
12.2 Supply Side Controls
12.2.1 Pricing
12.2.2 Reimbursement
12.2.3 Promotion
12.3 Consumption Controls
12.3.1 Doctors
12.3.2 Patients
12.3.3 Distributors
12.4 Healthcare Reform
12.5 1990-1991 New Measures
12.6 Indication Control of Selected Drugs (November 1990)
12.7 Increased Tax on Promotion (December 1990)
12.8 Price-Volume Control of Selected Drugs (January 1991)
12.9 Universal 2.5% Sales Cut (August 1991)
12.10 Delisting of Immunostimulants 1991
13. The New Health Reform Act
13.1 Industry Government Agreement - 1994
13.2 Public Relations Activities at the Doctor Level
14. Distribution Channel System for Pharmacy Only OTC Medicines
15. The Retail Pharmacy Sector
16. Pharmacy Density by Region
16.1 Structure of Retail Pharmacy Economics
17. Prices and Margins
17.1 Cash Flow
18. Consumer Attitudes Towards Pharmacists
19. Presentation of Non-Prescription Bound Brands
20. Non Pharmacy
20.1 Health Centres
21. Non-Pharmacy Distribution in France
22. Grocery Market for Multivitamins
22.1 Movement to Non-Pharmacy
23. Pharmaceutical Wholesalers
23.1 Process of Consolidation
23.2 The Need for Economies of Scale
23.3 Employment of Pharmacists in Wholesaler Depots France
23.4 The Major Players
23.5 The OCP Group
23.6 Alliance Santé
23.7 CERP France
23.8 Schulze Group
23.9 Gehe
24. Manufacturer Strategies in the Pharmacy Sector
25. Manufacturer Strategies - France
25.1 Corporate Models
25.2 Pharmacy and Non Pharmacy Strategies
26. French Distribution - Change Drivers for the Future
26.1 Retailer Development
26.2 Wholesalers
27. The Business Environment
27.1 Leading Players
27.2 Category Leadership
27.2.1 Upper Respiratory Tract
27.2.2 Pain Relief
27.2.3 Gastro-Intestinal
27.2.4 Vitamins, Minerals And Supplements
27.3 Leading Brands
27.3.1 Leading Brands in the Key Categories
27.3.1.1 Upper Respiratory Tract
27.3.1.2 Pain Relief
27.3.1.3 Gastro-Intestinal
27.3.1.4 Vitamins, Minerals and Supplements
28. Doctor Consultation for Minor Ailments
29. Generic Segmentation
30. Consumer Behaviour
31. Marketing Models - Non-Prescription Bound Medicines
32. The Advertising and Promotion Environment
33. Media - Consumer Advertising France
34. Forecasts 1997 - 2003

List of Tables

Table 1
France Total Market Growth Indices 1991 - 1997 (Value)

Table 2
$ Per Capita Growth 1991 -1997

Table 3
Comparisons in Growth in $ OTC Consumption 1991-1997

Table 4
Pharmacy Demographics according to Population 1996

Table 5
Distribution of Retail Pharmacies by Region France 1996

Table 6
Pharmaceutical Wholesalers’ Share of Market and Distribution

Table 7
Breakdown of Leading French Wholesaler Groups

Table 8
Manufacturers % Sales Direct to Retail Pharmacies

Table 9
Leading Manufacturers Total Market - France 1997

Table 10
Leading Manufacturers Upper Respiratory Tract Market - France 1997

Table 11
Leading Manufacturers Pain Relief Market - France 1997

Table 12
Leading Manufacturers Gastro-Intestinal Market - France 1997

Table 13
Leading Manufacturers Vitamins, Minerals and Supplements Market - France 1997

Table 14
Leading Brands Upper Respiratory Tract Market - France 1997

Table 15
Leading Brands Pain Relief Market - France 1997

Table 16
Leading Manufacturers Gastro-Intestinal Market - France 1997

Table 17
Leading Brands Vitamins, Minerals and Supplements Market - France 1997

Table 18
French Claiming to Visit a Doctor for Minor Ailments (Percentage of Sufferers)

Table 19
Analysis of Consumer Segments by Source of Treatment % of Adult Populations Suffering Minor Ailments 43

Table 20
Estimates of Self-Medication % of Sufferers Claiming Self-Medication France

Table 21
OTC Brands without a Prescription Heritage SOM % (Value) of Consumer OTC Purchases 1996

Table 22
Public Advertising - Share of Expenditure Principal Product Categories France

List of Graphs

Graph 1
Development of the Total Non-Prescription Bound Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales in France - Split by Major Category (Value) 1997

Graph 3
Total OTC Sales in France - Split by Major Category (Value) 1997

Graph 4
Number of Retail Pharmacies Europe 1962 - 1996

Graph 5
Pharmacy Sales by Source

Graph 6
% Consumers Seeking Pharmacist’s Advice 1994

Graph 7
Presentation Preferences - Non-Prescription Bound Medicines

Graph 8
Presentation Preferences - Non-Prescription Bound Medicines - by Age of Consumer

Graph 9
Number of Wholesalers and Depots France 1980 - 1992

Graph 10
Leading French Wholesaler Groups 1995

Graph 11
Split of Consumer Advertising by Media

Graph 12
Self-Medication Market Evolution - France 1997 - 2003

List of Figures

Figure 1
Structure of the French Non-Prescription Bound Market

Figure 2
Outline Structure of OTC Pharmaceutical Distribution in France

Chapter 7
Upper Respiratory Tract Remedies - France

1. Sales of Cough, Cold, Hayfever and Pharyngeal Remedies as a Share of the Total
Market
1.1 Retail Sales
2. Sales Split of Cough, Cold, Hayfever and Pharyngeal Remedies
3. Structure of the Cough, Cold, Hayfever and Pharyngeal Remedies Market
4. Advertising
5. Rx to OTC
6. Sales of Cough Remedies
6.1 Retail Sales
6.2 Structure of Sales
7. Segmentation
7.1 Dosage Form
8. Key Manufacturers in the Cough Remedy Market
9. Key Brands in the Cough Remedy Market
10. Marketing
10.1 Distribution
11. Advertising
11.1 Retail Sales
12. Forecasts
13. Sales of Cold and Flu Remedies
13.1 Retail Sales
14. Structure of Sales
15. Segmentation
15.1 Dosage Form
16. Key Manufacturers in the Cold and Flu Market
17. Key Brands in the Cold and Flu Market
18. Marketing
18.1 Distribution
18.2 Innovation
19. Advertising
20. Brand Marketing
21. Forecast for Cold and Flu Remedies
22. Sales of Nasal Decongestants
22.1 Retail Sales
23. Structure of Sales
24. Segmentation
24.1 Dosage Form
25. Key Manufacturers in the Nasal Decongestant Market
26. Key Brands in the Nasal Decongestants Market
27. Marketing
27.1 Distribution
28. Advertising
29. Brand Marketing
30. Forecast for Nasal Decongestants
31. Inhalants
31.1 Retail Sales
32. Structure of Sales
33. Segmentation
33.1 Dosage Form
34. Key Manufacturers in the Inhalants Market
35. Key Brands in the Inhalants Market
36. Advertising
37. Brand Marketing
38. Forecast for Inhalants
39. Sales of Hayfever Remedies
39.1 Retail Sales
40. Segmentation
40.1 Dosage Form
41. Key Manufacturers in the Hayfever Market
42. Key Brands in the Hayfever Market
43. Marketing
43.1 Distribution
43.2 Terfenadine
44. Advertising
45. Forecast for Hayfever Remedies
46. Sales of Sore Throat Remedies
47. Structure of Sales
48. Segmentation
49. Key Manufacturers in the Sore Throat Market
50. Key Brands in the Sore Throat Market
51. Marketing
51.1 Distribution
51.2 Innovation
52. Advertising
53. Brand Marketing
54. Forecast for Sore Throat Remedies
55. Forecast for the Cough, Cold, Hayfever and Pharyngeal Remedies Market

List of Tables

Table 1
Rx to OTC Switch List France

Table 2
Cough Remedies Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value)
1997

Table 3
Cough Remedies Key Brands’ Share of Total Non-Prescription Bound and OTC Self-Medication Market (% Value) 1997

Table 4
Cold and Flu Remedies Key Manufacturers’ Share of Non-Prescription Bound Market (% Value)
1997

Table 5
Cold and Flu Remedies Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-Medication Market (% Value) 1997

Table 6
Topical Nasal Decongestants Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 7
Nasal Decongestants Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-Medication Market (% Value) 1997

Table 8
Inhalants Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997

Table 9
Inhalants Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-Medication
Market (% Value) 1997

Table 10
Hayfever Remedies Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 11
Hayfever Remedies Key Brands’ Share of the Total Non-Prescription Bound and OTC
Self-Medication Market (% Value) 1991 & 1997

Table 12
Sore Throat Remedies Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 13
Sore Throat Remedies Key Brands’ Share of the Total Non-Prescription Bound Market (% Value) 19 34

List of Graphs

Graph 1
Development of Cough, Cold, Hayfever and Pharyngeal Remedies Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales of Cough, Cold, Hayfever and Pharyngeal Remedies - Split by Major Category (Value) 1997

Graph 3
Total OTC Sales of Cough, Cold, Hayfever and Pharyngeal Remedies - Split by Major Category (Valu1997 3

Graph 4
Advertising Expenditure Split by Medium

Graph 5
Advertising Expenditure Split by Subcategory

Graph 6
Development of Cough Remedies Market 1987 - 1997

Graph 7
Advertising Share of Voice by Major Brand

Graph 8
Forecast Development of Cough Remedies Market 1997 - 2003

Graph 9
Development of Cold and Flu Remedies Market 1987 - 1997

Graph 10
Advertising Share of Voice by Major Brand

Graph 11
Forecast Development of Cold and Flu Remedies Market 1997 - 2003

Graph 12
Development of Nasal Decongestants Market 1987 - 1997

Graph 13
Advertising Share of Voice by Major Brand

Graph 14
Forecast Development of Nasal Decongestants Market 1997 - 2003
Graph 15
Development of Inhalants Market 1987 - 1997

Graph 16
Forecast Development of Inhalants Market 1997 - 2003

Graph 17
Development of Hayfever Remedies Market 1987 - 1997

Graph 18
Forecast Development of Hayfever Remedies Market 1997 - 2003

Graph 19
Development of Sore Throat Remedies Market 1987 - 1997

Graph 20
Advertising Share of Voice by Major Brand

Graph 21
Forecast Development of Sore Throat Remedies Market 1997 - 2003

Graph 22
Forecast Development of Cough, Cold, Hayfever and Pharyngeal Remedies Market 1997 - 2003

Chapter 8
Market Profile - Germany

1. Total Non-Prescription Bound Sales in Germany
2. Sales Split of Total Non-Prescription Bound Market in Germany
3. Category Evolution Germany 1987 - 1997
4. Per Capita Consumption by Category - Germany
5. Structure of the Pharmaceutical Market in Germany
6. The Regulatory Environment in Germany
6.1 Directive 92/26/EEC - Classification of Medicines
6.2 Self-Medication Definition
6.3 Distribution
6.4 Pricing/Pricing Controls
6.5 Reimbursement
6.6 Advertising
6.7 Trade Margins / VAT
6.8 Use of Trademarks
7. Healthcare Reforms
7.1 Healthcare Reform Act
7.2 Healthcare Reform Act Amendments - 1992
7.3 Further Health Reforms 1997
8. The Business Environment
8.1 Leading Players
8.2 Leading Brands
8.3 Category leadership
8.3.1 Upper Respiratory Tract
8.3.2 Pain Relief
8.3.3 Gastro-Intestinal
8.3.4 Vitamins, Minerals and Supplements
8.3.5 Dermatological Products
9. The Distribution Environment
9.1 Wholesale Distribution
9.1.1 Merckle Group
9.1.2 Gehe
9.1.3 Anzag
9.2 Retail Co-Operatives
9.2.1 Sanacorp
9.2.2 NOWEDA
9.2.3 Manufacturing Links
9.3 Future Developments
9.4 Retail Distribution
9.4.1 Pharmacy
9.4.2 Non-Pharmacy
9.4.3 Drug Stores
9.4.4 Druggists
9.4.5 Druggist-Markets
9.4.6 Druggist-Markets - Leading Retail Multiples
9.4.7 Healthfood Shops (Reformhauser)
10. The Advertising Environment
10.1 Media - Consumer Advertising Germany
11. Consumer Attitudes Towards Self-Medication
11.1 Attitudes Towards Pharmacists’ and Doctors’ Advice
11.2. GPs’ Attitudes Towards OTCs
11.3 Consumer Attitudes Towards Self-Medication
11.4 The Consumer and the Pharmacist
11.5 Pharmacy Customers’ Perceptions of Service Quality
11.6. Conclusion
12. Rx to OTC Switching
13. Forecasts 1997 - 2003

List of Tables

Table 1
Germany Total Market Growth Indices 1991-1997 (Value)

Table 2
$ Per Capita Consumption Total Non-Prescription Bound Market 1991 -1997

Table 3
Examples of Leading Consumer Professional Brands Advertised to the Consumer and Prescribed by Doctors

Table 4
Leading Manufacturers Total Non-prescription Bound Market Germany 1997

Table 5
Leading Brands Total Non-prescription Bound Market Germany 1997

Table 6
Leading Brands Upper Respiratory Tract Market Germany 1997

Table 7
Leading Brands Pain Relief Market Germany 1997

Table 8
Leading Brands Gastro-Intestinal Market Germany 1997

Table 9
Leading Brands Vitamins and Supplements Market Germany 1997

Table 10
Pharmaceutical Wholesalers’ Share of Market and Distribution

Table 11
Number of Outlets by Type and the Number Offering Medicinal Products

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales in Germany - Split by Major Category (Value) 1997

Graph 3
Structure of the German Pharmaceutical Market

Graph 4
Split of Consumer Advertising by Media Germany

Graph 5
Percentage of Consumers Seeking Doctor’s Advice Compared to Those Seeking Pharmacist’s
Advice for the Same Minor Ailment

Graph 6
Percentage of Consumers who Go to the Pharmacist for Non-Prescribed Products for Ailments
which Have Occurred on more than One Occasion

Graph 7
Self-Medication Market Forecast Germany 1997 - 2003

Chapter 9
Upper Respiratory Tract Remedies - Germany

1. Sales of Cough, Cold, Hayfever and Pharyngeal Remedies as a Share of the Total
Market
1.1 Retail Sales
2. Sales Split of Cough, Cold, Hayfever and Pharyngeal Remedies
3. Rx to OTC
4. Structure of the Cough, Cold, Hayfever and Pharyngeal Remedies Market
5. Consumer Attitudes to Self-medicating Respiratory Ailments
6. Sales of Cough Remedies
6.1 Retail Sales
6.2 Structure of Sales
7. Segmentation
7.1 Dosage Form
8. Key Manufacturers in the Cough Remedy Market
9. Key Brands in the Cough Remedy Market
10. Marketing
10.1 Distribution
11. Advertising
12. Forecasts
13. Sales of Cold and Flu Remedies
13.1 Retail Sales
14. Segmentation
14.1 Dosage Form
15. Key Manufacturers in the Cold and Flu Market
16. Key Brands in the Cold and Flu Market
17. Marketing
17.1 Distribution
18. Advertising
19. Forecast for Cold and Flu Remedies
20. Sales of Nasal Decongestants
20.1 Retail Sales
21. Segmentation
21.1 Dosage Form
22. Key Manufacturers in the Nasal Decongestant Market
22.1 Key Manufacturers of Topical Products
22.2 Key Manufacturers of Systemic Products
23. Key Brands in the Nasal Decongestants Market
23.1 Key Brands in the Topical market
23.2 Key Brands in the Systemic Market
24. Marketing
24.1 Distribution
25. Forecast for Nasal Decongestants
26. Sales of Topical Rubs and Inhalants
26.1 Retail Sales
27. Segmentation
27.1 Dosage Form
28. Key Manufacturers in the Topical Rubs and Inhalants Market
29. Key Brands in the Topical Rubs and Inhalants Market
30. Marketing
30.1 Distribution
31. Advertising
32. Forecast for Topical Rubs and Inhalants
33. Sales of Hayfever Remedies
33.1 Retail Sales
34. Segmentation
34.1 Dosage Form
35. Key Manufacturers in the Hayfever Market
36. Key Brands in the Hayfever Market
37. Marketing
37.1 Distribution
38. Brand Marketing
39. Forecast for Hayfever Remedies
40. Sales of Sore Throat Remedies
40.1 Retail Sales
41. Segmentation
42. Key Manufacturers in the Sore Throat Market
43. Key Brands in the Sore Throat Market
44. Marketing
45. Brand Marketing
46. Forecast for Sore Throat Remedies
47. Forecast for the Cough, Cold, Hayfever and Pharyngeal Remedies Market

List of Tables

Table 1
Rx to OTC Switch List Germany

Table 2
Respiratory Ailments by Type % Days Suffered

Table 3
Treatments taken for Cold and Flu % Days Treating

Table 4
Cough Remedies Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value)
1992 - 1997

Table 5
Cough Remedies Key Brands’ Share of Total Non-Prescription Bound and OTC Self-Medication Market (% Value) 1997

Table 6
Cough Remedies Leading Manufacturers’ Direct Sales to Pharmacies

Table 7
Cold and Flu Remedies Key Manufacturers’ Share of Non-Prescription Bound Market (% Value)
1997

Table 8
Cold and Flu Remedies Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-Medication Market (% Value) 1997

Table 9
Cold and Flu Remedies Leading Manufacturers’ Direct Distribution to Pharmacies 1997 Value

Table 10
Topical Nasal Decongestants Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 11
Systemic Nasal Decongestants Key Manufacturers’ Share of the Total Non-Prescription Bound
and OTC Self-Medication Market (% Value) 1997

Table 12
Topical Nasal Decongestants Key Brands’ Share of the Total Non-Prescription Bound and OTC
Self-Medication Market (% Value) 1997

Table 13
Systemic Nasal Decongestants Key Brands’ Share of the Total Non-Prescription Bound and OTC
Self-Medication Market (% Value) 1997

Table 14
Nasal Decongestants Leading Manufacturers’ Direct Distribution to Pharmacies 1997 Value

Table 15
Topical Rubs and Inhalants Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 16
Topical Rubs and Inhalants Key Brands’ Share of the Total Non-Prescription Bound and OTC
Self-Medication Market (% Value) 1997

Table 17
Topical Rubs and Inhalants Leading Manufacturers’ Direct Distribution to Pharmacies
1997 Value

Table 18
Hayfever Remedies Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 19
Hayfever Remedies Key Brands’ Share of the Total Non-Prescription Bound and OTC
Self-Medication Market (% Value) 1997

Table 20
Hayfever Remedies Leading Manufacturers’ Direct Distribution to Pharmacies 1997 Value

Table 21
Sore Throat Remedies Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1992 - 1997

Table 22
Sore Throat Remedies Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-Medication Market (% Value) 1997

Table 23
Sore Throat Remedies Leading Manufacturers’ Direct Distribution to Pharmacies 1997 Value

List of Graphs

Graph 1
Development of Cough, Cold, Hayfever and Pharyngeal Remedies’ Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales of Cough, Cold, Hayfever and Pharyngeal Remedies - Split by Major Category (Value) 1997

Graph 3
Total OTC Sales of Cough, Cold, Hayfever and Pharyngeal Remedies - Split by Major Category (Valu1997 3

Graph 4
Development of Cough Remedies Market 1987 - 1997

Graph 5
Cough Remedies’ Share of Total Non-Prescription Bound Market by Dosage Form (Value) 1997

Graph 6
Forecast Development of Cough Remedies Market 1997 - 2003

Graph 7
Development of Cold and Flu Remedies Market 1987 - 1997

Graph 8
Cold and Flu Remedies’ Share of Total Non-Prescription Bound Market by Dosage Form
(Value) 1997

Graph 9
Forecast Development of Cold and Flu Remedies Market 1997 - 2003

Graph 10
Development of Nasal Decongestants Market 1987 - 1997

Graph 11
Nasal Decongestants Share of Total Non-Prescription Bound Market by Dosage Form
(Value) 1997

Graph 12
Forecast Development of Nasal Decongestants Market 1997 - 2003

Graph 13
Development of Topical Rubs and Inhalants Market 1987 - 1997

Graph 14
Topical Rubs and Inhalants’ Share of Total Non-Prescription Bound Market by Dosage Form
(Value) 1997

Graph 15
Forecast Development of Topical Rubs and Inhalants Market 1997 - 2003

Graph 16
Development of Hayfever Remedies Market 1987 - 1997

Graph 17
Hayfever Remedies’ Share of Total Non-Prescription Bound Market by Dosage Form
(Value) 1997

Graph 18
Forecast Development of Hayfever Remedies Market 1997 - 2003

Graph 19
Development of Sore Throat Remedies Market 1987 - 1997

Graph 20
Sore Throat Remedies’ Share of Total Non-Prescription Bound Market by Dosage Form
(Value) 1997

Graph 21
Forecast Development of Sore Throat Remedies Market 1997 - 2003

Graph 22
Forecast Development of Cough, Cold, Hayfever and Pharyngeal Remedies Market 1997 - 2003

List of Figures

Figure 1
Structure of the Total Non-Prescription Bound Market for Cough, Cold, Hayfever and Pharyngeal Remedies 1997

Figure 2
Structure of the Total Non-Prescription Bound Market for Cough Remedies 1997

Chapter 10
Market Profile - Italy

1. Total Non-Prescription Bound Sales
1.1 Retail Sales Value
2. Sales Split of Total Non-Prescription Bound Market
3. Category Evolution
4. Per Capita Consumption by Category
5. Category Growth 1991 - 1997
6. Structure of the Pharmaceutical Market in Italy and the Classification of Medicines
7. Price Controls
8 Advertising
9. The Regulatory Environment for Pharmaceutical Distribution Italy
10. Pharmacies
11. Structure of Distribution for Self-Medication in Italy
11.1 Structure of Pharmacy Economics
11.2 Prices And Margins
12. Italian Pharmacist Attitudes to Self-Medication
13. Pharmaceutical Wholesalers
14. Non-Pharmacy Distribution
15. Manufacturer Strategies
16. Italian OTC Distribution - Change Drivers for the Future
17. Conclusions
18. The Business Environment
18.1 Leading Players
18.2 Category Leadership
18.2.1 Upper Respiratory Tract
18.2.2 Pain Relief
18.2.3 Gastro-Intestinal
18.2.4 Vitamins, Minerals And Supplements
19. Leading Brands in Key Categories
19.1 Upper Respiratory Tract
19.2 Pain Relief
19.3 Gastro-Intestinal
19.4 Vitamins, Minerals And Supplements
20. Advertising
20.1 Media - Consumer Advertising
21. Rx to OTC
22. Total Market Forecast
23. Prospects

List of Tables

Table 1
Total Market Growth Indices 1991-1997 (Value)

Table 2
$ Per Capita Consumption Total Non-Prescription Bound Market 1991 - 1997

Table 3
Comparisons in Growth in $ OTC Consumption 1991-1997

Table 4
Pharmacy Density by Region Italy

Table 5
% OTC Sales Made Direct to Retailers by Manufacturers 1994

Table 6
Leading Manufacturers Total Market 1997

Table 7
Leading Manufacturers Upper Respiratory Tract Market 1997

Table 8
Leading Manufacturers Pain Relief Market 1997

Table 9
Leading Manufacturers Gastro-Intestinal Market 1997

Table 10
Leading Manufacturers Vitamins, Minerals And Supplements Market 1997

Table 11
Leading Brands Upper Respiratory Tract Market 1997

Table 12
Leading Brands Pain Relief Market 1997

Table 13
Leading Manufacturers Gastro-Intestinal Market 1997

Table 14
Leading Brands Vitamins, Minerals And Supplements Market 1997

Table 15
Consumer Advertising - Share of Expenditure Principal Product Categories 1997 - 2003

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales in Italy - Split by Major Category (Value) 1997

Graph 3
Division of Pharmacy Sales Italy 1996

Graph 4
Growth of Pharmaceutical Wholesalers Italy

Graph 5
Split of Consumer Advertising by Media

Graph 6
Forecast Development of Total Non-Prescription Bound Market

List of Figures

Figure 1
Structure of the Italian Non-Prescription Bound Market

Figure 2
Outline Structure of OTC Pharmaceutical Distribution in Italy

Chapter 11
Upper Respiratory Tract Remedies - Italy

1. Sales of Cough, Cold, Hayfever and Pharyngeal Remedies as a Share of the Total
Market
1.1 Retail Sales
2. Sales Split of Cough, Cold, Hayfever and Pharyngeal Remedies
3. Advertising
4. Rx to OTC
5. Sales of Cough Remedies
5.1 Retail Sales
6. Key Manufacturers in the Cough Remedy Market
7. Key Brands in the Cough Remedy Market
8. Marketing
9. Advertising
10. Forecasts
11 Sales of Cold and Flu Remedies
11.1 Retail Sales Value
12. Key Manufacturers in the Cold and Flu Market
13. Key Brands in the Cold and Flu Market
14. Marketing
15. Advertising
16. New Innovations
17. Forecast for Cold and Flu Remedies
18. Sales of Nasal Decongestants
18.1 Retail Sales
19. Key Manufacturers in the Nasal Decongestant Market
20. Key Brands in the Nasal Decongestants Market
21. Advertising
22. Innovation
23. Forecast for Nasal Decongestants
24. Sales of Topical Rubs and Inhalants
24.1 Retail Sales
25. Key Manufacturers in the Topical Rubs and Inhalants Market
26. Key Brands in the Topical Rubs and Inhalants Market
27. Forecast for Topical Rubs and Inhalants
28. Sales of Hayfever Remedies
28.1 Retail Sales
29. Key Manufacturers in the Hayfever Market
30. Key Brands in the Hayfever Market
31. Forecast for Hayfever Remedies
32. Sales of Sore Throat Remedies
32.1 Retail Sales
33. Key Manufacturers in the Sore Throat Market
34. Key Brands in the Sore Throat Market
35. Marketing
36. Advertising
37. Forecast for Sore Throat Remedies
38. Forecast for the Cough, Cold, Hayfever and Pharyngeal Remedies Market

List of Tables

Table 1
Rx to OTC Switch List Italy

Table 2
Cough Remedies Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value)
1997

Table 3
Cough Remedies Key Brands’ Share of Total Non-Prescription Bound and OTC Self-Medication Market (% Value) 1997

Table 4
Cold and Flu Remedies Key Manufacturers’ Share of Non-Prescription Bound Market (% Value)
1997

Table 5
Cold and Flu Remedies Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-Medication Market (% Value) 1997

Table 6
Nasal Decongestants Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 7
Nasal Decongestants Key Brands’ Share of the Total Non-Prescription Bound and OTC
Self-Medication Market (% Value) 1997

Table 8
Topical Rubs and Inhalants Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 9
Topical Rubs and Inhalants Key Brands’ Share of the Total Non-Prescription Bound and OTC
Self-Medication Market (% Value) 1997

Table 10
Hayfever Remedies Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 11
Hayfever Remedies Key Brands’ Share of the Total Non-Prescription Bound and OTC
Self-Medication Market (% Value) 1997

Table 12
Sore Throat Remedies Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 13
Sore Throat Remedies Key Brands’ Share of the Total Non-Prescription Bound Market (% Value) 19 30

List of Graphs

Graph 1
Development of Cough, Cold, Hayfever and Pharyngeal Remedies’ Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales of Cough, Cold, Hayfever and Pharyngeal Remedies - Split by Major Category (Value) 1997

Graph 3
Total OTC Sales of Cough, Cold, Hayfever and Pharyngeal Remedies - Split by Major Category (Valu1997 3

Graph 4
Advertising Expenditure Split by Medium

Graph 5
Advertising Expenditure Split by Subcategory

Graph 6
Development of Cough Remedies Market 1987 - 1997

Graph 7
Advertising Expenditure Split by Medium

Graph 8
Advertising Share of Voice by Major Brand

Graph 9
Forecast Development of Cough Remedies Market 1997 - 2003

Graph 10
Development of Cold and Flu Remedies Market 1987 - 1997

Graph 11
Advertising Expenditure Split by Medium

Graph 12
Advertising Share of Voice by Major Brand

Graph 13
Forecast Development of Cold and Flu Remedies Market 1997 - 2003

Graph 14
Development of Nasal Decongestants Market 1987 - 1997

Graph 15
Advertising Expenditure Split by Medium

Graph 16
Advertising Share of Voice by Major Brand

Graph 17
Forecast Development of Nasal Decongestants Market 1997 - 2003

Graph 18
Development of Topical Rubs and Inhalants Market 1987 - 1997

Graph 19
Forecast Development of Topical Rubs and Inhalants Market 1997 - 2003

Graph 20
Development of Hayfever Remedies Market 1987 - 1997

Graph 21
Forecast Development of Hayfever Remedies Market 1997 - 2003

Graph 22
Development of Sore Throat Remedies Market 1987 - 1997

Graph 23
Advertising Expenditure Split by Medium

Graph 24
Advertising Share of Voice by Major Brand

Graph 25
Forecast Development of Sore Throat Remedies Market 1997 - 2003

Graph 26
Forecast Development of Cough, Cold, Hayfever and Pharyngeal Remedies Market 1997 - 2003

Chapter 12
Market Profile - The Netherlands

1. Total Self Medication Market in the Netherlands 1991 - 1997
1.1 Retail Sales
2. Sales Split of Key Categories
3. The Regulatory Environment in The Netherlands
3.1 Classification of Medicines
3.2 Registration
3.3 Distribution
3.4 Pricing
3.5 Advertising
3.6 Trade Marks
3.7 Trade Margins / VAT
3.8 Patient Information
4. Healthcare Reforms
5. Business Environment
5.1 Leading Players
6. Distribution Environment
6.1 Wholesalers
7. Non-Pharmacy
7.1 Druggists
7.2 Pharmacy
8. Healthfood Outlets
9. Advertising
10. Rx to OTC The Netherlands
11. Forecast for Total Market

List of Tables

Table 1
Leading Manufacturers Total Self Medication Market 1997

Table 2
Share of Druggists’ Market 1997 The Netherlands

Table 3
Leading Druggist Chains The Netherlands

Table 4
Estimated Share of Key Categories by Retailer Type

List of Graphs

Graph 1
Development of Total Market 1991 - 1997

Graph 2
Total Self Medication Market - Split by Major Category (Value) 1997

Graph 3
Self-medication Advertising Split by Medium 1996

Graph 4
Forecast Development of Total Market 1997 - 2003

Chapter 13
Upper Respiratory Tract Remedies - The Netherlands

1. Sales of Cough and Cold Products 1991 - 1997 as a Share of Total Market
2. Retail Distribution Channels
3. Rx to OTC
4. Cough Remedies Evolution 1991 - 1997
5. Leading Manufacturers and Brands Cough Remedies
6. Forecast for Cough Remedies 1997 - 2003
7. Cold and Flu Remedies Market Evolution
8. Leading Manufacturers and Brands Cold and Flu Remedies
9. Forecast for the Cold and Flu Remedies Market
10. Nasal Decongestants Market Evolution
11. Leading Manufacturers and Brands Nasal Decongestants
12. Forecast for the Nasal Decongestants Market
13. Rubs and Inhalants Market Evolution
14. Leading Manufacturers and Brands Rubs and Inhalants
15. Forecast for the Rubs and Inhalants Market 1997 - 2003
16. Pharyngeal Products
17. Key Manufacturers and Brands Pharyngeal Products
18. Forecast for the Cough and Cold Market

List of Tables

Table 1
Switch List Netherlands

Table 2
Leading Brands of Cough Remedies % Share by Value

Table 3
Leading Brands of Cold Remedies % Share by Value

Table 4
Leading Brands of Nasal Decongestants % Share by Value

Table 5
Leading Brands of Rubs and Inhalants % Share by Value

Table 6
Leading Pharyngeal Brands Netherlands % Share by Value

List of Graphs

Graph 1
Development of the Cough and Cold Market 1991 - 1997

Graph 2
Cough and Cold Category Split

Graph 3
Cough Remedies Market Evolution 1991 - 1997

Graph 4
Cough Remedies Split by Product Type

Graph 5
Cough Remedies Market Forecast 1997 - 2003

Graph 6
Cold Remedies Market Evolution 1991 - 1997

Graph 7
Forecast Development for the Cold and Flu Remedies Market 1997 - 2003

Graph 8
Nasal Decongestants Market Evolution 1991 - 1997

Graph 9
Forecast for the Nasal Decongestants Market 1997 - 2003

Graph 10
Rubs and Inhalants Market Evolution 1991 - 1997

Graph 11
Rubs and Inhalants Market Forecast 1997 - 2003

Graph 12
Forecast Development of Cough & Cold Market 1997 - 2003

Chapter 14
Market Profile - Poland

1. Total Self Medication Sales in Poland 1991 - 1997 (Value)
2. Sales Split of Key Categories
3. Per Capita Consumption
4. Market Growth 1991 - 1997 Poland
5. The Regulatory Environment
5.1 Classification of Medicines
5.2 Registration of Medicines
5.3 Distribution
5.4 Pricing
5.5 Advertising
5.6 VAT
6. Business Environment
6.1 Leading Players
7. Distribution Environment
7.1 Wholesalers
7.2 Pharmacies
7.3 Non Pharmacy
8. The Economic Environment
9. The Polish Consumer
9.1 Population Development
9.2 Use of OTC Medicinal Products
9.3 OTC Remedies Used by Households in Poland
9.4 Conclusion
10. Business Environment
10.1 Competitor Analysis
11. Leading Manufacturers
12. Leading Manufacturers in the Cough and Cold Market
13. Leading Manufacturers of Vitamins, Minerals and Supplements
14. Leading Manufacturers in the Tonics Market
15. Leading Manufacturers in the Pain Relief Market
16. Leading Manufacturers of Gastro-Intestinal Products
17. Leading Manufacturers of Skin Care Products 1997
18. Western Manufacturers in Poland
19. Consumer Advertising Poland
20. Forecast for the Total Self-Medication Market 1997 - 2003

List of Tables

Table 1
Growth 1995 - 1997

Table 2
$ Per Capita Consumption Self-medication Medicines

Table 3
Top Ten OTC Brands in Poland in Terms of Consumer Advertising Spend (1995)

Table 4
Turnover, Gross and Net Profit Top 15 Wholesalers

Table 5
Economic Data

Table 6
Population Development (‘000)

Table 7
Leading OTC Manufacturers 1997

Table 8
Cough and Cold Products Leading Manufacturers 1997

Table 9
Vitamins, Minerals and Supplements Leading Manufacturers 1997

Table 10
Tonics Leading Manufacturers 1997

Table 11
Pain Relief Leading Manufacturers 1997

Table 12
Gastro Intestinal Products Leading Manufacturers 1997

Table 13
Skin Care Products Leading Manufacturers 1997

List of Graphs

Graph 1
Development of the Total Self Medication Market 1991-1997

Graph 2
Total Self Medication Sales Split by Major Category (Value) 1997

Graph 3
Market Growth (Value) by Category 1991 - 1997

Graph 4
Consumer Usage Of OTC Products In Poland % Consumers

Graph 5
OTC Remedies Used % Households

Graph 6
Share of Market Domestic Manufacturers Against Foreign Manufacturers by Share of Value

Graph 7
OTC Consumer Advertising Expenditure by Category

Graph 8
OTC Advertising Share of Expenditure by Medium

Graph 9
Total Self-Medication Market 1997 - 2003

Chapter 15
Upper Respiratory Tract Remedies - Poland

1. Sales of Upper Respiratory Tract Remedies 1991 - 1997 as a Share of Total Market
2. Development of the Cough and Cold Market
3. Key Manufacturers and Brands Cough and Cold Products
4. Forecast for the Development of the Cough and Cold Market 1997 - 2003
5. Development of the Pharyngeal Products Market 1991 - 1997
6. Leading Pharyngeal Brands
7. Forecast for the Development of the Pharyngeals Market 1997 - 2003
8. Development of the Nasal Decongestants Market 1991 - 1997
9. Leading Brands and Manufacturers Nasal Decongestants
10. Forecast for the Development of the Nasal Decongestants Market 1997 - 2003
11. Forecast of the Development of the Upper Respiratory Tract Market 1997 - 2003

List of Tables

Table 1
Leading Cough and Cold Brands % Share by Value 1997

Table 2
Leading Manufacturers Pharyngeal Products % Share by Value 1997

Table 3
Leading Brands Pharyngeal Products % Share by Value 1997

Table 4
Leading Nasal Decongestant Brands % Share by Value 1997

List of Graphs

Graph 1
Development of Upper Respiratory Tract Market 1991 - 1997

Graph 2
Upper Respiratory Tract Products Split by Category

Graph 3
Cough and Cold Market in Poland 1991 - 1997

Graph 4
Cough and Cold Forecast Poland 1997 - 2003

Graph 5
Pharyngeal Products Evolution 1991 - 1997

Graph 6
Pharyngeal Forecast 1997 - 2003

Graph 7
Development of the Nasal Decongestant Market 1991 - 1997

Graph 8
Forecast for the Development of the Nasal Decongestants Market 1997 - 2003

Graph 9
Forecast Development of the Upper Respiratory Tract Market 1997 - 2003

Chapter 16
Market Profile - Portugal

1. Total Non-Prescription Bound Market
2. Sales Split of Total Non-Prescription Bound Market
3. Category Evolution 1992-1997
4. Per Capita Consumption by Category
5. Structure of the Portuguese Pharmaceutical Market
6. The Regulatory Environment in Portugal
6.1 Self-Medication
6.2 Distribution
6.3 Pricing
6.4 Reimbursement
6.5 Advertising
6.6 Trade Margins/ VAT
6.7 Use of Trademarks
7. Healthcare Reforms
8. The Business Environment – Non-prescription
8.1 Leading Players
8.2 Category Leadership
8.2.1 Upper Respiratory Tract
8.2.2 Pain Relief
8.2.3 Gastro-Intestinal
8.2.4 Vitamins, Minerals and Dietary Supplements
8.2.5 Skin Treatment Products
8.3 Leading Brands
8.4 Leading Brands in the Key Categories
8.4.1 Upper Respiratory Tract
8.4.2 Pain Relief
8.4.3 Gastro-Intestinal
8.4.4 Vitamins, Minerals and Supplements
8.4.5 Skin Treatment
9. The Distribution Environment
9.1 Wholesalers
9.2 Retail Distribution
9.2.1 Pharmacy
10. The Advertising and Promotion Environment
11. Consumer Advertising Portugal
12. Media - Consumer Advertising Portugal
13. Market Forecasts
13.1 Total Market
13.2 Forecasting Assumptions

List of Tables

Table 1
Portuguese Total Market Growth Indices 1992-1997 (Value)

Table 2
$ Per Capita Growth 1992-1997

Table 3
Percentage Change In Price Of Prescription Medicines 1993 - 1996

Table 4
Trade Margins

Table 5
Leading Manufacturers Total Market - Portugal 1997

Table 6
Leading Manufacturers Upper Respiratory Tract Market Portugal 1997

Table 7
Leading Manufacturers Pain Relief Market Portugal 1997

Table 8
Leading Manufacturers Gastro-Intestinal Market Portugal 1997

Table 9
Leading Manufacturers Vitamins, Minerals and Dietary Supplements Market Portugal 1997

Table 10
Leading Manufacturers Skin Treatment Market Portugal 1997

Table 11
Leading Brands Total Market Portugal 1997

Table 12
Leading Brands Upper Respiratory Tract Market Portugal 1997

Table 13
Leading Brands Pain Relief Market Portugal 1997

Table 14
Leading Brands Gastro-Intestinal Market Portugal 1997

Table 15
Leading Brands VMS Market Portugal 1997

Table 16
Leading Brands Skin Treatment Market Portugal 1997

Table 17
Multinational Groups’ Share of the Market by Value (1996)

Table 18
Assumptions for 1997-2003 Rx to OTC Products Switch

Table 19
Key Products for the Forecasts

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market 1992 - 1997

Graph 2
Total Non-Prescription Bound Sales in Portugal - Split by Major Category (Value) 1997

Graph 3
Structure of the Portuguese Pharmaceutical Market

Graph 4
Public Advertising/Share of Expenditure Main Product Categories Portugal 1996

Graph 5
Split of Consumer Advertising by Media - Portugal

Graph 6
Forecast Development of Total Non-Prescription Bound Market in Portugal 1997 - 2003

Chapter 17
Upper Respiratory Tract Remedies - Portugal

1. Sales of Cough, Cold, Hayfever and Pharyngeal Remedies as a Share of the Total
Market
1.1 Retail Sales
1.2 Sales Split of Cough, Cold and Pharyngeal Remedies
2. Sales of Cough Remedies
2.1 Retail Sales Value
2.2 Key Companies in the Cough Remedy Market
2.3 Key Brands in the Cough Remedy Market
2.4 Advertising
2.5 Innovation
2.6 Forecasts
3. Sales of Cold and Flu Remedies
3.1 Retail Sales Value
3.2 Key Manufacturers in the Cold and Flu Remedy Market
3.3 Key Brands in the Cold and Flu Remedy Market
3.4 Advertising
3.5 Forecasts
4. Sales of Nasal Decongestants
4.1 Retail Sales Value
4.2 Key Manufacturers in the Nasal Decongestant Market
4.3 Key Brands in the Nasal Decongestants Market
4.4 Advertising
4.5 Innovation
4.6 Forecasts
5. Sales of Topical Rubs and Inhalants
5.1 Retail Sales Value
5.2 Key Manufacturers in the Topical Rubs and Inhalants Market
5.3 Key Brands in the Topical Rubs and Inhalants Market
5.4 Advertising
5.5 Forecast
6. Sales of Sore Throat Remedies
6.1 Retail Sales Value
6.2 Key Manufacturers in the Sore Throat Remedy Market
6.3 Key Brands in the Sore Throat Remedy Market
6.4 Advertising
6.5 Innovation
6.6 Forecasts
7. Forecast for the Cough, Cold and Pharyngeal Remedies Market

List of Tables

Table 1
Cough Remedies Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997

Table 2
Cough Remedies Key Brands’ Non-Prescription Bound Market (% Value) 1997

Table 3
Cold and Flu Remedies Key Manufacturers’ Share of Non-Prescription Bound Market (% Value)
1997

Table 4
Cold and Flu Remedies Key Brands’ Share of Non-Prescription Bound Market (% Value) 1997

Table 5
Nasal Decongestants Key Manufacturers’ Share of Non-Prescription Bound Market (% Value)
1997

Table 6
Nasal Decongestants Key Brands’ Share of Non-Prescription Bound Market (% Value) 1997

Table 7
Topical Rubs and Inhalants Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 8
Topical Rubs and Inhalants Key Brands’ Share of Non-Prescription Bound Market (% Value)
1997

Table 9
Sore Throat Remedies Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 10
Sore Throat Remedies Key Brands’ Share of Non-Prescription Bound Market (% Value) 1997

List of Graphs

Graph 1
Development of Cough, Cold and Pharyngeal Remedies Market 1992-1997

Graph 2
Total Non-Prescription Bound Sales of Upper Respiratory Tract - Split by Major Category
(Value) 1997

Graph 3
Development of Cough Remedies Market 1992 - 1997

Graph 4
Forecast Development of Cough Remedies Market 1997 - 2003

Graph 5
Development of Cold and Flu Remedies Market 1992 - 1997

Graph 6
Forecast Development of Cold and Flu Remedies Market 1997 - 2003

Graph 7
Development of Nasal Decongestants Market 1992 - 1997

Graph 8
Forecast Development of Nasal Decongestants Market 1997 - 2003

Graph 9
Development of the Topical Rubs and Inhalants Market 1992 - 1997

Graph 10
Forecast Development of Rubs and Inhalants Market 1997 - 2003

Graph 11
Development of Sore Throat Remedies Market 1992 - 1997

Graph 12
Forecast Development of the Sore Throat Market 1997 - 2003

Graph 13
Forecast Development of Upper Respiratory Tract Market 1997 - 2003

Chapter 18
Market Profile - Russia

1. Total Self Medication Sales in 1992-1997
2. Sales Split of Key Categories
3. The Russian Economy
4. The Public Healthcare Environment in Russia
5. Drug Importation
6. The Russian Consumer
7. Per Capita Consumption
8. Market Growth 1992 - 1997
9. Russian Market Environment Profile
9.1 The Regulatory Environment in Russia Classification of Medicines
9.2 Registration
9.3 Distribution
9.4 Advertising
9.5 Tax
9.6 Reimbursement
10. Business Environment
11. Leading Manufacturers of Cough and Cold Products
12. Leading Manufacturers of Vitamins, Minerals and Supplements Products
13. Leading Manufacturers of Pain Relief Products
14. Leading Manufacturers of Gastro-Intestinal Products
15. The Distribution Environment
15.1 Distributors/Wholesalers
15.2 Consignment Depots
15.3 Pharmacies
15.4 Kiosks
15.5 Prices and Mark Ups
16. Consumer Advertising
17. Total Market Forecast 1997 - 2003

List of Tables

Table 1
Russia - Key Economic Indicators 1994 - 1997

Table 2
$ Per Capita Consumption - Non-Prescription Bound Medicines 1992 - 1997

Table 3
Market Growth by Value Non-Prescription Bound Medicines 1992 - 1997

Table 4
Leading Manufacturers of Cough and Cold Products 1997

Table 5
Leading Manufacturers of Vitamins, Minerals and Supplements Products 1997

Table 6
Leading Manufacturers of Pain Relief Products

Table 7
Leading Manufacturers of Gastro-Intestinal Products 1997

List of Graphs

Graph 1
Development of the Non Prescription Bound Market 1992 to 1997

Graph 2
Sales Split of Key Categories

Graph 3
Structure of Pharmaceutical Market Russia 1996

Graph 4
Advertising Consumer Pharmaceuticals 1996

Graph 5
Total Market Forecast 1997 - 2003

Chapter 19
Upper Respiratory Tract Remedies - Russia

1. Sales of Cough and Cold 1992 - 1997 as a Share of Total Market
2. The Cough Remedies Market Russia 1992 - 1997
3. Key Manufacturers and Brands Cough Remedies
4. Brand Marketing
5. Cough Remedies Market Forecast 1997 - 2003
6. Cold Remedies Evolution
7. Key Manufacturers Cold Remedies Market
7.1 Brand Marketing
8. Cold Remedies Forecast 1997 - 2003
9. Nasal Decongestants Market Evolution Russia
10. Leading Brands and Manufacturers of Nasal Decongestants
10.1 Brand Marketing
11. Nasal Decongestants Market Forecast
12. The Pharyngeal Preparations Market 1992 - 1996
12.1 Brand Marketing
13. Pharyngeal Market Forecast 1997 - 2003
14. The Allergy Market 1992 - 1997
15. Key Manufacturers Allergy Products
15.1 Brand Marketing
16. Allergy Remedies Market Forecast 1997 - 2003
17. Cough and Cold Market Forecast 1997 - 2003

List of Tables

Table 1
Leading Cough Remedy Brands % Share by Value 1997

Table 2
Leading Cold and Flu Remedy Brands % Share by Value 1997

Table 3
Leading Nasal Decongestants Brands % Share by Value 1997

Table 4
Leading Pharyngeal Brands % Share by Value 1997

Table 5
Leading Allergy Remedy Brands % Share by Value 1997

List of Graphs

Graph 1
Development of the Cough and Cold Market 1992 - 1997

Graph 2
Cough and Cold Products Category Split Russia 1997

Graph 3
Evolution of the Cough Remedies Market 1992 - 1997

Graph 4
Advertising Share of Voice - Cough Remedies

Graph 5
Cough Remedies Forecast 1997 - 2003 Russia

Graph 6
Cold Remedies Market Evolution 1992 - 1997

Graph 7
Advertising Share of Voice - Cold and Flu

Graph 8
Cold Remedies Forecast 1997 - 2003

Graph 9
Evolution of the Nasal Decongestants Market 1992 - 1997

Graph 9
Nasal Decongestants Market Forecast 1997 - 2003

Graph 10
Evolution Pharyngeals Market 1992 - 1997

Graph 11
Advertising Share of Voice - Pharyngeals

Graph 12
Pharyngeal Market Forecast 1997 - 2003

Graph 13
Evolution of the Allergy Market 1992 - 1997

Graph 14
Forecast for the Allergy Remedies Market 1997 - 2003

Graph 15
Total Cough and Cold Market Forecast 1997 - 2003

Chapter 20
Market Profile - Slovak Republic

1. Total Self Medication Sales in the Slovak Republic 1994 - 1997
1.1 Retail Sales Value
2. Sales Split of Key Categories
3. Per Capita Consumption Slovak Republic
4. Market Growth 1990 - 1997 The Slovak Republic
5. Statistics for the Slovak Republic
5.1 Population
5.2 Healthcare Professionals
5.3 Number of Registered Pharmaceutical Products
5.4 Local Producers’ Share of Market
5.5 Non Reimbursed and Partially Reimbursed Pharmaceuticals
6. The Regulatory Environment in the Slovak Republic
6.1 Directives
6.2 Medicinal Classifications
6.3 Registration
6.4 Distribution
6.5 Pricing
6.6 Reimbursement of Medicines
6.7 Advertising
7. Patient Information
8. Trade Margins / VAT
9. Use of Trade Marks
10. The Business Environment - Slovak Republic
10.1 Leading Players
11. Leading Manufacturers Cough and Cold and Pharyngeal Products Slovak Republic
12. Leading Manufacturers Vitamins Minerals And Supplements Slovak Republic
13. Leading Manufacturers Of Pain Relief Products in the Slovak Republic
14. Leading Gastro-Intestinal Manufacturers Slovak Republic
15. Leading Manufacturers Skin Treatments Slovak Republic
16. Rx to OTC Switching
17. Forecast for Total Non-Prescription Bound Market 1996-2001 The Slovak Republic

List of Tables

Table 1
$ Per Capita Consumption Non Prescription Bound Medicines The Slovak Republic

Table 2
Market Growth by Value Non Prescription Bound Medicines 1994 to 1997 The Slovak Republic

Table 3
Number of Registered Pharmaceutical Products The Slovak Republic 1994 - 1996

Table 4
Local and Czech Manufacturers Compared to Foreign Manufacturers by Share of Market

Table 5
Average Ex Works Prices Local Manufacturers Compared with Foreign Suppliers

Table 6
Consumption of OTCs US$ Millions 1994 - 1996 Ex Works Prices

Table 7
Average Price of OTCs by Reimbursement Status US$ Millions 1994 - 1996 Ex Works Prices

Table 8
Leading Pharmaceutical Companies in Self Medication The Slovak Republic 1997 % Share
by Value

Table 9
Leading Manufacturers of Cough Cold and Pharyngeal Brands in the Slovak Republic

Table 10
Leading Manufacturers of Vitamins Minerals And Supplements in the Slovak Republic

Table 11
Leading Manufacturers of Pain Relief Products in the Slovak Republic

Table 12
Key Manufacturers of Gastro-Intestinal Products in the Slovak Republic % Share By Value

Table 13
Key Manufacturers of Skin Treatments in the Slovak Republic % Share By Value

List of Graphs

Graph 1
Development of the Total Non-Prescription Bound Market The Slovak Republic
1994 - 1997 $ MSP

Graph 2
Total Non-Prescription Bound Sales - Split by Major Category (Value) 1997

Graph 3
Forecast for the Total Non-Prescription Bound Market 1997 - 2001

Chapter 21
Upper Respiratory Tract Remedies - Slovak Republic

1. Sales of Cough and Cold Remedies Slovak Republic 1994 - 1997
1.1 Retail Sales Value
2. Category Sales Split
3. The Cough Market in the Slovak Republic
4. Leading Manufacturers Cough Remedies
5. Leading Brands of Cough Remedies
6. The Cold and Flu Remedies Market in the Slovak Republic
7. Leading Brands and Manufacturers Cold and Flu Remedies in the Slovak Republic
8. Topical Nasal Preparations Market in the Slovak Republic
9. Leading Brands and Manufacturers of Nasal Preparations in the Slovak Republic
10. Pharyngeal Preparations in the Slovak Republic
11. Leading Manufacturers of Pharyngeal Products
12. Leading Brands of Pharyngeal Products
13. Total Upper Respiratory Tract Market Forecast 1997 - 2003 Slovak Republic

List of Tables

Table 1
Leading Manufacturers of Cough Remedies The Slovak Republic 1997 % Share by Value

Table 2
Leading Brands of Cough Remedies The Slovak Republic 1997

Table 3
Leading Brands and Manufacturers in the Cold and Flu Market Slovak Republic 1997 % Share
by Value

Table 4
Leading Brands and Manufacturers Nasal Preparations Slovak Republic 1997 % Share by Value

Table 5
Leading Manufacturers of Pharyngeal Products Slovak Republic 1997 % Share by Value

Table 6
Leading Brands Pharyngeal Products Slovak Republic 1997 % Share by Value

List of Graphs

Graph 1
Development of the Cough, Cold and Pharyngeal Market 1994 - 1997

Graph 2
Cough, Cold and Pharyngeal Medicines Category Split Slovak Republic 1997

Graph 3
Forecast Development of the Upper Respiratory Tract 1997-2003 Slovak Republic

Chapter 22
Market Profile - Spain

1. Total Non-Prescription Bound Sales
2. Sales Split of Total Non-Prescription Bound Market
3. The Regulatory Environment in Spain
3.1 Directive 92/26/EEC - Classification of Medicines
3.2 Legal Definition of Self-Medication in Spain
3.3 Registration
3.4 Distribution
3.5 Pricing/Price Controls
3.6 Reimbursement
3.7 Advertising
3.8 Trade Margins / VAT
3.9 Trademarks
4. Healthcare Reforms
5. The Business Environment
5.1 Leading Players
5.2 Leading Brands
6. Especialidades Farmacéuticas Publicitarias
7. Marketing Models
8. The Distribution Environment
8.1 Wholesalers
8.2 Retail Distribution
9. Rx to OTC
10. Market Forecasts

List of Tables

Table 1
Leading Manufacturers’ Share of OTC Market 1997

Table 2
Leading Brands’ Share of OTC Market 1997

Table 3
Split of the EFP Market by Minor Category 1997

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market 1987 - 1997

Graph 2
Total Non-Prescription Bound Sales Split by Major Category (Value) 1997

Graph 3
Development of the EFP Market 1994 - 1997

Graph 4
Share of the EFP Market by Category 1997

Graph 5
Forecast Development of Total Non-Prescription Bound Market 1997 - 2003

Chapter 23
Upper Respiratory Tract Remedies - Spain

1. Sales of Cough, Cold and Pharyngeal as a Share of the Total Market
1.1 Retail Sales Value
2. Sales Split of Cough, Cold and Pharyngeal Remedies
3. Rx to OTC
4. Sales of Cough Remedies
4.1 Retail Sales Value
5. Key Manufacturers in the Cough Remedy Market
6. Key Brands in the Cough Remedies Market
7. Advertising
8. Forecast for the Cough Remedies Market
9. Sales of Cold and Flu Remedies
9.1 Retail Sales Value
10. Key Manufacturers in the Cold and Flu Market
11. Key Brands in the Cold and Flu Market
12. Advertising
13. Forecast for Cold and Flu Remedies
14. Sales of Nasal Decongestants
14.1 Retail Sales Value
15. Key Manufacturers in the Nasal Decongestants Market
16. Key Brands in the Nasal Decongestants Market
17. Advertising
18. Innovation
19. Forecast for Nasal Decongestants
20. Sales of Topical Rubs and Inhalants
20.1 Retail Sales Value
21. Key Manufacturers in the Topical Rubs and Inhalants Market
22. Advertising
23. Forecast for Topical Rubs and Inhalants
24. Sales of Sore Throat Remedies
24.1 Retail Sales Value
25. Key Manufacturers in the Sore Throat Market
26. Advertising
27. Forecast for Sore Throat Remedies
28. Hayfever Remedies
29. Forecast for the Cough, Cold and Pharyngeal Remedies Market

List of Tables

Table 1
Rx and OTC Switch List

Table 2
Cough Remedies Key Manufacturers’ Share of Total Non-prescription Bound Market
(% Value) 1997

Table 3
Cough Remedies Key Brands’ Share of Total Non-prescription Bound Market (%Value) 1997

Table 4
Cold and Flu Remedies Key Manufacturers’ Share of Non-prescription Bound Market (% Value)
1997

Table 5
Cold and Flu Remedies Key Brands’ Share of the Total Non-prescription Bound Market
(% Value) 1997

Table 6
Advertising Spends Major Brands Cold and Flu Remedies $ Millions 1997

Table 7
Nasal Decongestants Key Manufacturers’ Share of Non-prescription Bound Market (% Value)
1997

Table 8
Nasal Decongestants Key Brands’ Share of the Total Non-Prescription Bound Market
(% Value) 1997

Table 9
Topical Rubs and Inhalants Key Brands’ Share of the Total Non-Prescription Bound Market
(% Value) 1997

Table 10
Sore Throat Remedies Key Brands’ Share of the Total Non-Prescription Bound Market
(% Value) 1997

List of Graphs

Graph 1
Development of Cough, Cold and Pharyngeal Remedies Market 1997 - 1997

Graph 2
Total Non-Prescription Bound Sales of Cough, Cold, Hayfever and Pharyngeal Remedies - Split by Major Category (Value) 1997

Graph 3
Total OTC Sales of Cough, Cold, Hayfever and Pharyngeal Remedies - Split by Major Category (Valu1997 3

Graph 4
Development of Cough Remedies Market 1987 - 1997

Graph 5
Forecast for the Cough Remedies Market 1997 - 2003

Graph 6
Development of Cold and Flu Remedies Market 1987 - 1997

Graph 7
Forecast for the Cold and Flu Remedies Market 1997 - 2003

Graph 8
Development of Nasal Decongestants Market 1987 - 1997

Graph 9
Forecast for the Nasal Decongestants Market 1997 - 2003

Graph 10
Development of Topical Rubs and Inhalants Market 1987 - 1997

Graph 11
Forecast for the Topical Rubs and Inhalants Market 1997 - 2003

Graph 12
Development of Sore Throat Remedies Market 1987 - 1997

Graph 13
Forecast for the Sore Throat Remedies Market 1997 - 2003

Graph 14
Forecast for the Cough, Cold, Hayfever and Pharyngeal Remedies Market 1997 - 2003

Chapter 24
Market Profile - The United Kingdom

1. Total Non-Prescription Bound Sales
2. Sales Split of Total Non-Prescription Bound Market
3. Category Evolution 1991 - 1997
4. Per Capita Consumption 1991-1997
5. Structure of Market Demand
6. Semi Ethical or Professional Brands
7. Consumer Professional Brands
8. OTC Brands
9. The Regulatory Environment in the United Kingdom
9.1 Directive 92/26/EEC - Classification Of Medicines
9.2 Legal Definition of Self-Medication in the UK
9.3 Distribution
9.4 Pricing/Price Controls
9.5 Reimbursement
9.6 Advertising
9.7 Trade Margins / VAT
9.8 Use of Trade Marks
10. Healthcare Reforms
10.1 ‘Black List’
11. The Business Environment
11.1 Leading Players
11.2 Category Leadership
11.2.1 Upper Respiratory Tract
11.2.2 Pain Relief
11.2.3 Gastro-Intestinal
11.2.4 Vitamins, Minerals And Supplements
11.3 Leading Brands
11.4 Leading Brands in the Key Categories
11.4.1 Upper Respiratory Tract
11.4.2 Pain Relief
11.4.3 Gastro-Intestinal
11.4.4 Vitamins, Minerals and Supplements
12. Structure of OTC Medicine Distribution in the United Kingdom
13. Structure of Distribution Channel Systems for Self-Medication in the UK
14. Share of UK OTC Market by Outlet Type
15. The Retail Pharmacy Sector
16. Pharmacy Types
17. Pharmacy Density in the United Kingdom
18. Independent Pharmacies in the UK
18.1 Lloyds Chemist
19. Grocery Chains
20. Grocery
20.1 Tesco
20.2 J. Sainsbury
20.3 Safeway
20.4 ASDA
21. The Future for Supermarket Stores
21.1 Efficient Consumer Response In Supermarket Stores
22. Boots the Chemist
23. Pharmaceutical Wholesaler Strategies
23.1 AAH
23.2 UniChem
24. UniChem in Retail Pharmacies - Moss Chemists
25. Drug Stores
25.1 Superdrug
26. Potential Abolition of Resale Price Maintenance
27. Public Advertising in the UK
28. Media - Consumer Advertising UK
29. From Prescription Only to Over the Counter Switching
30. P to GSL Switching
31. Common Ailments Suffered by the UK Population
32. Doctor Consultation For Minor Ailments
33. Generic Segmentation
34. Factors Influencing Purchasing for Self-Medication
35. Ageing Population
36. Market Forecasts
36.1 Total Market

List of Tables

Table 1
UK Total Market Market Growth Indices 1991-1997 (Value)

Table 2
£ Per Capita Growth Total Non-Prescription Bound Market 1991-1997

Table 3
Leading Manufacturers Total Market - UK 1997

Table 4
Leading Manufacturers Upper Respiratory Tract Market - UK 1997

Table 5
Leading Manufacturers Pain Relief Market - UK 1997

Table 6
Leading Manufacturers Gastro-Intestinal Market - UK 1997

Table 7
Leading Manufacturers Vitamins, Minerals And Supplements Market - UK 1997

Table 8
Leading Non-Prescription Brands Total Market - UK 1997

Table 9
Leading Brands Upper Respiratory Tract Market - UK 1997

Table 10
Leading Brands Pain Relief Market - UK 1997

Table 11
Leading Manufacturers Gastro-Intestinal Market - UK 1997

Table 12
Leading Brands Vitamins, Minerals and Supplements Market - UK 1997

Table 13
Structure Of Retail Pharmacies in the UK 1996

Table 14
Share of the OTC Market By Outlet Type UK 1996

Table 15
Pharmacy Density in the Uk Percentage and Number of Pharmacies 1995

Table 16
Grocery Estimated Shares of Health and Beauty Market Sectors UK 1996

Table 17
Composition of Boots the Chemist’s Retail Business 1995/1996 Financial Year

Table 18
Boots the Chemist Retail Estate 1996

Table 19
Turnover and Operating Profit In The UK UniChem 1995

Table 20
Public Advertising - Share of Expenditure Principal Product Categories - UK

Table 21
Timetable for POM to OTC Switch Applications

Table 22
Products Switched to GSL Status September 1997

Table 23
Common Ailments Suffered (in last 12 months)

Table 24
Percentage of Sufferers Claiming to Visit a Doctor for Minor Ailments

Table 25
Analysis of Consumer Segments by Source of Treatment % of Adult Population Suffering Minor
Ailments

Table 26
Estimates of Self-Medication % of Sufferers

Table 27
Ailments Suffered by the Over 45s

List of Graphs

Graph 1
Development Of Total Non-Prescription Bound Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales - Split By Major Category (Value) 1997

Graph 3
Structure of OTC Medicine Distribution in the United Kingdom

Graph 4
Pharmacy Distribution by Outlet Type

Graph 5
Number of Pharmacies in Leading Supermarket Chains UK 1996

Graph 6
Major Grocery Chains Retail Estates % of Outlets with a Pharmacy Service 1996

Graph 7
Viability Status of Independent Pharmacies

Graph 8
Lloyds Chemists Growth in the Number of Retail Pharmacies 1993 - 1996

Graph 9
Tesco - Number of In-Store Pharmacies and Concessions 1981-1997

Graph 10
Comparison of Share of Health and Beauty Retail Markets in the UK Held by Boots the Chemist
in Financial Years 1992/1993 and 1995/1996

Graph 11
Leading Pharmaceutical Wholesalers in the UK

Graph 12
Development in the Number of Moss Chemists 1990 - 1994

Graph 13
Split of Consumer Advertising by Medium 1996

Graph 14
Forecast Development of Total Non-prescription Bound Market 1997-2003

List of Figures

Figure 1
Structure of the UK Non-Prescription Bound Market

Figure 2
Outline Structure - OTC Pharmaceutical Distribution Channels in the UK

Chapter 25
Upper Respiratory Tract Remedies - The United Kingdom

1. Sales of Cough, Cold, Hayfever and Pharyngeal Remedies as a Share of the Total
Market
1.1 Retail Sales
2. Sales Split of Cough, Cold, Hayfever and Pharyngeal Remedies
3. Rx to OTC
4. Advertising
5. Sales of Cough Remedies
5.1 Retail Sales
6. Key Manufacturers in the Cough Remedy Market
7. Key Brands in the Cough Remedy Market
8. Advertising
9. Innovation
10. Forecasts for the Cough Remedies Market
11. Sales of Cold and Flu Remedies
11.1 Retail Sales
12. Key Manufacturers in the Cold and Flu Market
13. Key Brands in the Cold and Flu Market
14. Advertising
15. Innovation
16. Forecast for Cold and Flu Remedies
17. Sales of Nasal Decongestants
17.1 Retail Sales
18. Key Manufacturers in the Oral Nasal Decongestants Market
19. Key Brands in the Oral Nasal Decongestants Market
20. Key Brands in the Topical Nasal Decongestants Market
21. Advertising
22. Forecast for Nasal Decongestants
23. Sales of Hayfever Remedies
24. Sales Split of Hayfever Market 1997
25. Key Manufacturers in the Hayfever Market
26. Key Brands in the Oral Hayfever Market
27. Key Brands in the Nasal Hayfever and Eye Drops Market
28. Advertising
29. Consumers in Hayfever and Allergy
30. Innovation
31. Sales of Sore Throat Remedies
31.1 Retail Sales
32. Key Manufacturers in the Sore Throat Market
33. Key Brands in the Sore Throat Market
34. Advertising
35. Innovation
36. Forecast for Sore Throat Remedies
37. Forecast for the Cough, Cold, Hayfever and Pharyngeal Remedies Market

List of Tables

Table 1
Rx to OTC Switch List UK

Table 2
Cough Remedies Key Manufacturers’ Share of Total Non-Prescription Bound Market
(% Value) 1997

Table 3
Cough Remedies Key Brands’ Share of Total Non-Prescription Bound Market (% Value) 1997

Table 4
Cold and Flu Remedies Key Manufacturers’ Share of Non-Prescription Bound Market (% Value)
1997

Table 5
Cold and Flu Remedies Key Brands’ Share of the Total Non-Prescription Bound Market
(% Value) 1997

Table 6
Oral Nasal Decongestants Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 7
Oral Nasal Decongestants Key Manufacturers’ Share of the Total Non-Prescription Bound
Market (% Value) 1997

Table 8
Topical Nasal Decongestants Key Brands’ Share of the Non Pharmacy Market (% Value) 1997

Table 9
Oral Hayfever Remedies Key Brands’ Share of the Total Non-Prescription Bound Market
(% Value) 1997

Table 10
Nasal Hayfever Remedies & Eye Drops Key Brands’ Share of the Total Non-Prescription Bound Market (% Value) 1997

Table 11
Sore Throat Remedies Key Manufacturers’ Share of the OTC Market (% Value) 1997

Table 12
Sore Throat Remedies Key Brands’ Share of the OTC Self-Medication Market (% Value) 1997

List of Graphs

Graph 1
Development of Cough, Cold, Hayfever and Pharyngeal Remedies’ Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales of Cough, Cold, Hayfever and Pharyngeal Remedies - Split by Major Category (Value) 1997

Graph 3
Advertising Expenditure by Medium

Graph 4
Advertising Expenditure Split by Subcategory

Graph 5
Development of Cough Remedies Market 1987 - 1997

Graph 6
Advertising Expenditure by Choice of Medium

Graph 7
Advertising Share of Voice by Major Brand

Graph 8
Forecast Development of Cough Remedies Market 1997 - 2003

Graph 9
Development of Cold and Flu Remedies Market 1987 - 1997

Graph 10
Advertising Share of Voice by Major Brand

Graph 11
Forecast of Cold and Flu Remedies Market 1997 - 2003

Graph 12
Development of Nasal Decongestants Market 1987 - 1997

Graph 13
Advertising Share of Voice by Major Brand

Graph 14
Forecast Development of Nasal Decongestants Market 1997 - 2003

Graph 15
Hayfever Remedies Market Split 1997

Graph 16
Advertising Expenditure by Medium

Graph 17
Advertising Share of Voice by Major Brand

Graph 18
Development of Sore Throat Remedies Market 1987 - 1997

Graph 19
Forecast Development of Sore Throat Remedies Market 1997 - 2003

Back to the report

Purchase a category review