Chapter 2
Market Profile - Belgium

1. Total Non-Prescription Bound Sales in Belgium 1987-1997
1.1 Retail Sales Value
2. Sales Split of Key Categories
3. The Regulatory Environment in Belgium
3.1 Classification of Medicines
3.2 Distribution
3.3 Pricing
3.4 Advertising
3.5 Trade Margins / VAT
3.6 Use of Trademarks
3.7 Registration
4. Healthcare Reforms
5. Leading Companies in Self-Medication Belgium
6. Distribution Environment
6.1 Wholesalers
6.2 Pharmacies
7. Forecast For Total Market

List of Tables

Table 1
Leading Companies Belgium 1997

Table 2
Major Wholesalers Belgium Share of Pharmaceutical Wholesale Business

Table 3
Retail Pharmacies by Type Belgium

Table 4
Share of Market Self-Medication Major Pharmacy Co-operatives Belgium

List of Graphs

Graph 1
Development of Total Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales - Split by Major Category (Value) 1997

Graph 3
Forecast Development for the Total Market 1997 - 2003

Chapter 3
Pain Relief Market - Belgium

1. Sales of Analgesics 1987-1997 as a Share of Total Market
2. Rx To OTC
3. Marketing Investment
3.1 Oral Analgesics
3.2 Topical Analgesics
4. Sales of Oral Analgesics
4.1 Key Manufacturers in the Oral Analgesics Market
5. Key Brands in the Oral Analgesics Market
6. Forecast for Oral Analgesics
7. Sales of Topical Analgesics
8. Key Manufacturers in the Topical Analgesics Market
9. Key Brands in the Topical Analgesics Market
10. Forecast for Topical Analgesics
11. Forecast For Analgesics Market

List of Tables

Table 1
Status of Key Substances Belgium

Table 2
Oral Analgesics Key Manufacturers’ Share of Total Non-Prescription Bound Market
(% Value) 1997

Table 3
Oral Analgesics Key Brands’ Share of the Total Non-Prescription Bound Market
(% Value) 1997

Table 4
Topical Analgesics Key Manufacturers’ Share of the Total Non-Prescription Bound Market
(% Value) 1997

Table 5
Topical Analgesics Key Brands’ Share of the Total Non-Prescription Bound Market (% Value)
1997

List of Graphs

Graph 1
Development of Analgesics Market 1987-1997

Graph 2
Pain Relief Category Split Belgium

Graph 3
Oral Analgesics - Share of Advertising Voice 1997

Graph 4
Topical Analgesics Share of Advertising Voice 1997


Graph 5
Development of Oral Analgesics Market 1991-1997 Belgium

Graph 6
Forecast Development of Oral Analgesics Market 1997-2003

Graph 7
Development of Topical Analgesics Market 1991-1997

Graph 8
Forecast Development of Topical Analgesics Market 1997-2003

Graph 9
Forecast Development of Analgesics Market 1997-2003

Chapter 4
Market Profile - The Czech Republic

1. Total Self Medication Sales in Czech Republic 1991 - 1997
1.1 Retail Sales Value
2. Sales Split of Key Categories
3. Per Capita Consumption Czech Republic
4. Market Growth 1991 - 1997 Czech Republic
5. Statistics for the Czech Republic
5.1 Population
5.2 Healthcare Professionals
5.3 Local Producers’ Share of Market
6. The Regulatory Environment Czech Republic
6.1 Directives
6.2 Medicinal Classifications
6.3 Registration
6.4 Distribution
6.5 Pricing
6.6 Reference Pricing System - Reimbursed medicines
6.7 Advertising
7. Advertising Control in the Czech Republic
7.1 Patient Information
7.2 Trade Margins / VAT
7.3 Use of Trade Marks
7.4 Healthcare Reforms
8. The Business Environment - Czech Republic
8.1 Leading Players
9. Leading Manufacturers Cough and Cold and Pharyngeal Products Czech Republic
10. Leading Manufacturers Vitamins, Minerals and Supplements Czech Republic
11. Leading Manufacturers of Pain Relief Products in the Czech Republic
12. Leading Gastro-Intestinal Manufacturers Czech Republic
13. Leading Skin Treatment Manufacturers Czech Republic
14. The Distribution Environment - Czech Republic
14.1 Wholesalers
14.2 Pharmacies
15. Marketing Expenditure Czech Republic
16. Rx to OTC Switching
17. Forecast for Total Non-Prescription Bound Market 1997 - 2001 The Czech Republic

List of Tables

Table 1
$ Per Capita Consumption Non Prescription Bound Medicines The Czech Republic

Table 2
Market Growth by Value Non Prescription Bound Medicines 1991 to 1997

Table 3
Local and Slovak Manufacturers Compared to Foreign Manufacturers by Share of Market

Table 4
Average Ex Works Prices Local Manufacturers Compared with Foreign Suppliers

Table 5
Leading Pharmaceutical Companies in Self Medication The Czech Republic 1997

Table 6
Leading Manufacturers of Cough, Cold and Pharyngeal Brands in The Czech Republic 1997

Table 7
Leading Manufacturers of Vitamins, Minerals and Supplements in The Czech Republic

Table 8
Leading Manufacturers of Pain Relief Products in The Czech Republic

Table 9
Key Manufacturers of Gastro-Intestinal Products in the Czech Republic % Share By Value

Table 10
Key Manufacturers of Skin Treatment Products in the Czech Republic % Share By Value

Table 11
Pharmacy Turnover by Type of Product

Table 12
Estimates of Czech Republic OTC Consumption in Non-Prescription Bound Categories Compared
to Germany % By Value

List of Graphs

Graph 1
Development of the Total Non-Prescription Bound Market The Czech Republic
1991 - 1997 $ MSP

Graph 2
Total Self Medication Sales - Split by Major Category (Value) 1997

Graph 3
Advertising by Media of Consumer Pharmaceuticals Czech Republic 1995

Graph 4
Forecast for the Total Non-Prescription Bound Market 1997 - 2001


Chapter 5
Pain Relief Market - The Czech Republic

1. Sales of Pain Relief Products Czech Republic 1991 - 1997
2. Systemic Analgesics in the Czech Republic 1991 to 1997
3. Leading Manufacturers Systemic Analgesics Czech Republic 1996
4. Leading Systemic Analgesics Brands Czech Republic 1997
4.1 Brand Marketing
5. Forecast for Systemic Analgesics 1997 - 2003
6. Topical Pain Relief 1991 to 1997 Czech Republic
6.1 Brand Marketing
7. Leading Brands and Manufacturers in the Topical Pain Relief Market
Czech Republic
8. Forecast for Topical Pain Relief 1997 - 2003
9. Forecast For the Analgesic Market in the Czech Republic

List of Tables

Table 1
Leading Systemic Analgesics Manufacturers The Czech Republic 1997 % Share by Value

Table 2
Leading Analgesic Brands The Czech Republic 1997 % Share By Value

Table 3
Leading Brands and Manufacturers in the Topical Pain Relief Market The Czech Republic 1997
% Share by Value

List of Graphs

Graph 1
Development of the Czech Pain Relief Market 1991 - 1997

Graph 2
Pain Relief Category Split

Graph 3
Development of the Systemic Analgesics Market The Czech Republic 1991 - 1997 $ MSP

Graph 4
Systemic Analgesics Forecast Czech Republic 1997 to 2003

Graph 5
Topical Pain Relief Evolution in the Czech Republic 1991 - 1997

Graph 6
Topical Pain Relief Forecast 1997 - 2003 The Czech Republic

Graph 7
Analgesics Market Forecast 1997 - 2003


Chapter 6
Market Profile - France

1. Total Non-Prescription Bound Sales
2. Sales Split of the Total Non-Prescription Bound Market in France
3. Sales Split of Total OTC Market in France
4. Category Evolution 1991 - 1997
5. Per Capita Consumption by Category
6. Category Growth 1987 - 1997
7. Structure of the French Non-Prescription Bound Market
8. Classification of Medicines in France
8.1 Directive 92/26/EEC - Classification of Medicines
8.2 Legal Definition of Self-Medication in France
9. The Prescription Sector
9.1 Government Price Controls and Reimbursement Systems
9.2 Price Control
9.3 Reimbursement Brands
9.4 Positive List of Products for Reimbursement
10. Advertising
11. Use of Trademarks
12. Healthcare Reforms
12.1 Controls on Pharmaceutical Expenditure
12.2 Supply Side Controls
12.2.1 Pricing
12.2.2 Reimbursement
12.2.3 Promotion
12.3 Consumption Controls
12.3.1 Doctors
12.3.2 Patients
12.3.3 Distributors
12.4 Healthcare Reform
12.5 1990-1991 New Measures
12.6 Indication Control of Selected Drugs (November 1990)
12.7 Increased Tax on Promotion (December 1990)
12.8 Price-Volume Control of Selected Drugs (January 1991)
12.9 Universal 2.5% Sales Cut (August 1991)
12.10 Delisting of Immunostimulants 1991
13. The New Health Reform Act
13.1 Industry Government Agreement - 1994
13.2 Public Relations Activities at the Doctor Level
14. Distribution Channel System for Pharmacy Only OTC Medicines
15. The Retail Pharmacy Sector
16. Pharmacy Density by Region
16.1 Structure of Retail Pharmacy Economics
17. Prices and Margins
17.1 Cash Flow
18. Consumer Attitudes Towards Pharmacists
19. Presentation of Non-Prescription Bound Brands
20. Non Pharmacy
20.1 Health Centres
21. Non-Pharmacy Distribution in France
22. Grocery Market for Multivitamins
22.1 Movement to Non-Pharmacy
23. Pharmaceutical Wholesalers
23.1 Process of Consolidation
23.2 The Need for Economies of Scale
23.3 Employment of Pharmacists in Wholesaler Depots France
23.4 The Major Players
23.5 The OCP Group
23.6 Alliance Santé
23.7 CERP France
23.8 Schulze Group
23.9 Gehe
24. Manufacturer Strategies in the Pharmacy Sector
25. Manufacturer Strategies - France
25.1 Corporate Models
25.2 Pharmacy and Non Pharmacy Strategies
26. French Distribution - Change Drivers for the Future
26.1 Retailer Development
26.2 Wholesalers
27. The Business Environment
27.1 Leading Players
27.2 Category Leadership
27.2.1 Upper Respiratory Tract
27.2.2 Pain Relief
27.2.3 Gastro-Intestinal
27.2.4 Vitamins, Minerals And Supplements
27.3 Leading Brands
27.3.1 Leading Brands in the Key Categories
27.3.1.1 Upper Respiratory Tract
27.3.1.2 Pain Relief
27.3.1.3 Gastro-Intestinal
27.3.1.4 Vitamins, Minerals and Supplements
28. Doctor Consultation for Minor Ailments
29. Generic Segmentation
30. Consumer Behaviour
31. Marketing Models - Non-Prescription Bound Medicines
32. The Advertising and Promotion Environment
33. Media - Consumer Advertising France
34. Forecasts 1997 - 2003

List of Tables

Table 1
France Total Market Market Growth Indices 1991 - 1997 (Value)

Table 2
$ Per Capita Growth 1991 -1997

Table 3
Comparisons in Growth in $ OTC Consumption 1991-1997

Table 4
Pharmacy Demographics according to Population 1996

Table 5
Distribution of Retail Pharmacies by Region France 1996

Table 6
Pharmaceutical Wholesalers’ Share of Market and Distribution

Table 7
Breakdown of Leading French Wholesaler Groups

Table 8
Manufacturers % Sales Direct to Retail Pharmacies

Table 9
Leading Manufacturers Total Market - France 1997

Table 10
Leading Manufacturers Upper Respiratory Tract Market - France 1997

Table 11
Leading Manufacturers Pain Relief Market - France 1997

Table 12
Leading Manufacturers Gastro-Intestinal Market - France 1997

Table 13
Leading Manufacturers Vitamins, Minerals and Supplements Market - France 1997

Table 14
Leading Brands Upper Respiratory Tract Market - France 1997

Table 15
Leading Brands Pain Relief Market - France 1997

Table 16
Leading Manufacturers Gastro-Intestinal Market - France 1997

Table 17
Leading Brands Vitamins, Minerals and Supplements Market - France 1997

Table 18
French Claiming to Visit a Doctor for Minor Ailments (Percentage of Sufferers)

Table 19
Analysis of Consumer Segments by Source of Treatment % of Adult Populations Suffering Minor Ailments 43

Table 20
Estimates of Self-Medication % of Sufferers Claiming Self-Medication France

Table 21
OTC Brands without a Prescription Heritage SOM % (Value) of Consumer OTC Purchases 1996

Table 22
Public Advertising - Share of Expenditure Principal Product Categories France

List of Graphs

Graph 1
Development of the Total Non-Prescription Bound Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales in France - Split by Major Category (Value) 1997

Graph 3
Total OTC Sales in France - Split by Major Category (Value) 1997

Graph 4
Number of Retail Pharmacies Europe 1962 - 1996

Graph 5
Pharmacy Sales by Source

Graph 6
% Consumers Seeking Pharmacist’s Advice 1994

Graph 7
Presentation Preferences - Non-Prescription Bound Medicines

Graph 8
Presentation Preferences - Non-Prescription Bound Medicines - by Age of Consumer

Graph 9
Number of Wholesalers and Depots France 1980 - 1992

Graph 10
Leading French Wholesaler Groups 1995

Graph 11
Split of Consumer Advertising by Media

Graph 12
Self-Medication Market Evolution - France 1997 - 2003
List of Figures

Figure 1
Structure of the French Non-Prescription Bound Market

Figure 2
Outline Structure of OTC Pharmaceutical Distribution in France


Chapter 7
Pain Relief Market - France

1. Sales of Pain Relief Products as a Share of the Total Market
1.1 Retail Sales
2. Sales Split of the Pain Relief Market
3. Rx to OTC
4. Sales of Oral Analgesics
4.1 Retail Sales
5. Key Manufacturers in the Oral Analgesics Market
6. Key Brands in the Oral Analgesics Market
7. Marketing
7.1 Distribution
8. Advertising
9. Innovation
10. Forecasts
11. Sales of Topical Analgesics
11.1 Retail Sales
12. Key Manufacturers in the Topical Analgesics Market
13. Key Brands in the Topical Analgesics Market
14. Mass Market Brands
15. Marketing
15.1 Distribution
16. Advertising
17. Innovation
18. Forecast for Topical Analgesics
19. Forecast for the Pain Relief Market

List of Tables

Table 1
Status of Key Substances

Table 2
Oral Analgesics Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value)
1992-1997

Table 3
Oral Analgesics Key Brands’ Share of Total Non-Prescription Bound Market (% Value)
1992-1997

Table 4
Topical Analgesics Key Manufacturers’ Share of Non-Prescription Bound Market (% Value)
1990-1997

Table 5
Topical Analgesics Key Brands’ Share of the Total Non-Prescription Bound (% Value)
1990-1997

Table 6
Leading Mass Market Brands, Topical Pain Relief

List of Graphs

Graph 1
Development of Pain Relief Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales of Pain Relief Products - Split by Major Category
(Value) 1997

Graph 3
Total OTC Sales of Pain Relief Products - Split by Major Category (Value) 1997

Graph 4
Development of Oral Analgesics Market 1987-1997

Graph 5
Split of Advertising Expenditure by Medium

Graph 6
Share of Voice by Brand

Graph 7
Forecast Development of Oral Analgesics Market 1997 - 2003

Graph 8
Development of Topical Analgesics Market 1987-1997

Graph 9
Forecast Development of Topical Analgesics Market 1997 - 2003

Graph 10
Forecast Development of Pain Relief Market 1997 - 2003


Chapter 8
Market Profile - Germany

1. Total Non-Prescription Bound Sales in Germany
2. Sales Split of Total Non-Prescription Bound Market in Germany
3. Category Evolution Germany 1987 - 1997
4. Per Capita Consumption by Category - Germany
5. Structure of the Pharmaceutical Market in Germany
6. The Regulatory Environment in Germany
6.1 Directive 92/26/EEC - Classification of Medicines
6.2 Self-Medication Definition
6.3 Distribution
6.4 Pricing/Pricing Controls
6.5 Reimbursement
6.6 Advertising
6.7 Trade Margins / VAT
6.8 Use of Trademarks
7. Healthcare Reforms
7.1 Healthcare Reform Act
7.2 Healthcare Reform Act Amendments - 1992
7.3 Further Health Reforms 1997
8. The Business Environment
8.1 Leading Players
8.2 Leading Brands
8.3 Category leadership
8.3.1 Upper Respiratory Tract
8.3.2 Pain Relief
8.3.3 Gastro-Intestinal
8.3.4 Vitamins, Minerals and Supplements
8.3.5 Dermatological Products
9. The Distribution Environment
9.1 Wholesale Distribution
9.1.1 Merckle Group
9.1.2 Gehe
9.1.3 Anzag
9.2 Retail Co-Operatives
9.2.1 Sanacorp
9.2.2 NOWEDA
9.2.3 Manufacturing Links
9.3 Future Developments
9.4 Retail Distribution
9.4.1 Pharmacy
9.4.2 Non-Pharmacy
9.4.3 Drug Stores
9.4.4 Druggists
9.4.5 Druggist-Markets
9.4.6 Druggist-Markets - Leading Retail Multiples
9.4.7 Healthfood Shops (Reformhauser)
10. The Advertising Environment
10.1 Media - Consumer Advertising Germany
11. Consumer Attitudes Towards Self-Medication
11.1 Attitudes Towards Pharmacists’ and Doctors’ Advice
11.2. GPs’ Attitudes Towards OTCs
11.3 Consumer Attitudes Towards Self-Medication
11.4 The Consumer and the Pharmacist
11.5 Pharmacy Customers’ Perceptions of Service Quality
11.6. Conclusion
12. Rx to OTC Switching
13. Forecasts 1997 - 2003

List of Tables

Table 1
Germany Total Market Market Growth Indices 1991-1997 (Value)

Table 2
DM Per Capita Consumption Total Non-Prescription Bound Market 1991 -1997

Table 3
Examples of Leading Consumer Professional Brands Advertised to the Consumer and Prescribed by Doctors

Table 4
Leading Manufacturers Total Non-prescription Bound Market Germany 1997

Table 5
Leading Brands Total Non-prescription Bound Market Germany 1997

Table 6
Leading Brands Upper Respiratory Tract Market Germany 1997

Table 7
Leading Brands Pain Relief Market Germany 1997

Table 8
Leading Brands Gastro-Intestinal Market Germany 1997

Table 9
Leading Brands Vitamins and Supplements Market Germany 1997

Table 10
Pharmaceutical Wholesalers’ Share of Market and Distribution

Table 11
Number of Outlets by Type and the Number Offering Medicinal Products

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales in Germany - Split by Major Category (Value) 1997

Graph 3
Structure of the German Pharmaceutical Market

Graph 4
Split of Consumer Advertising by Media Germany

Graph 5
Percentage of Consumers Seeking Doctor’s Advice Compared to Those Seeking Pharmacist’s
Advice for the Same Minor Ailment

Graph 6
Percentage of Consumers who Go to the Pharmacist for Non-Prescribed Products for Ailments
which Have Occurred on more than One Occasion

Graph 7
Self-Medication Market Forecast Germany 1997 - 2003


Chapter 9
Pain Relief Market - Germany

1. Sales of Pain Relief Products as a Share of the Total Market
1.1 Retail Sales
2. Sales Split of Pain Relief Market
3. Sales of Oral Analgesics
3.1 Retail Sales
4. Segmentation
4.1 Formulation
4.2 Dosage Form
5. Key Manufacturers in the Oral Analgesics Market
6. Key Brands in the Oral Analgesics Market
7. Marketing
7.1 Distribution
8. Advertising
9. Switching
10. Forecasts
11. Sales of Topical Analgesics
11.1 Retail Sales
12. Key Manufacturers in the Topical Analgesics Market
13. Key Brands in the Topical Analgesics Market
14. Marketing
14.1 Distribution
15. Switching
16. Forecast for Topical Analgesics
17. Forecast for the Pain Relief Market

List of Tables

Table 1
Oral Analgesics Total Non-Prescription Bound Sales % SOM by Ingredient (Value) 1997

Table 2
Oral Analgesics Key Manufacturers’ Share of Total Non-Prescription Bound Market 7
(% Value) 1997

Table 3
Oral Analgesics Key Brands’ Share of the Total Non-Prescription Bound Market (% Value) 1997

Table 4
Oral Analgesics Leading Manufacturers’ Direct Sales to Pharmacies 1997

Table 5
Topical Analgesics Key Manufacturers’ Share of Non-Prescription Bound Market (% Value)
1997

Table 6
Topical Analgesics Key Brands’ Share of the Total Non-Prescription Bound Market (% Value)
1997

Table 7
Topical Analgesics Leading Manufacturers’ Direct Distribution to Pharmacies 1997 Value

List of Graphs

Graph 1
Development of Pain Relief Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales of Pain Relief Products - Split by Major Category
(Value) 1997

Graph 3
Total OTC Sales of Pain Relief Products - Split by Major Category (Value) 1997

Graph 4
Development of Oral Analgesics Market 1987-1997

Graph 5
Oral Analgesics’ Share of Total Non-Prescription Bound Market by Dosage Form (Value) 1997

Graph 6
Advertising Share of Voice by Brand 1997

Graph 7
Forecast Development of Oral Analgesics Market 1997 - 2003

Graph 8
Development of Topical Analgesics Market 1987-1997

Graph 9
Forecast Development of Topical Analgesics Market 1997- 2003

Graph 10
Forecast Development of the Pain Relief Market 1997 - 2003


Chapter 10
Market Profile - Italy

1. Total Non-Prescription Bound Sales
1.1 Retail Sales Value
2. Sales Split of Total Non-Prescription Bound Market
3. Category Evolution
4. Per Capita Consumption by Category
5. Category Growth 1991 - 1997
6. Structure of the Pharmaceutical Market in Italy and the Classification of Medicines
7. Price Controls
8 Advertising
9. The Regulatory Environment for Pharmaceutical Distribution Italy
10. Pharmacies
11. Structure of Distribution for Self-Medication in Italy
11.1 Structure of Pharmacy Economics
11.2 Prices And Margins
12. Italian Pharmacist Attitudes to Self-Medication
13. Pharmaceutical Wholesalers
14. Non-Pharmacy Distribution
15. Manufacturer Strategies
16. Italian OTC Distribution - Change Drivers for the Future
17. Conclusions
18. The Business Environment
18.1 Leading Players
18.2 Category Leadership
18.2.1 Upper Respiratory Tract
18.2.2 Pain Relief
18.2.3 Gastro-Intestinal
18.2.4 Vitamins, Minerals And Supplements
19. Leading Brands in Key Categories
19.1 Upper Respiratory Tract
19.2 Pain Relief
19.3 Gastro-Intestinal
19.4 Vitamins, Minerals And Supplements
20. Advertising
20.1 Media - Consumer Advertising
21. Rx to OTC
22. Total Market Forecast
23. Prospects

List of Tables

Table 1
Total Market Market Growth Indices 1991-1997 (Value)

Table 2
$ Per Capita Consumption Total Non-Prescription Bound Market 1991 - 1997

Table 3
Comparisons in Growth in $ OTC Consumption 1991-1997

Table 4
Pharmacy Density by Region Italy

Table 5
% OTC Sales Made Direct to Retailers by Manufacturers 1994

Table 6
Leading Manufacturers Total Market 1997

Table 7
Leading Manufacturers Upper Respiratory Tract Market 1997

Table 8
Leading Manufacturers Pain Relief Market 1997

Table 9
Leading Manufacturers Gastro-Intestinal Market 1997

Table 10
Leading Manufacturers Vitamins, Minerals And Supplements Market 1997

Table 11
Leading Brands Upper Respiratory Tract Market 1997

Table 12
Leading Brands Pain Relief Market 1997

Table 13
Leading Manufacturers Gastro-Intestinal Market 1997

Table 14
Leading Brands Vitamins, Minerals And Supplements Market 1997

Table 15
ConsumerAdvertising - Share of Expenditure Principal Product Categories 1997 - 2003

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales in Italy - Split by Major Category (Value) 1997

Graph 3
Division of Pharmacy Sales Italy 1996

Graph 4
Growth of Pharmaceutical Wholesalers Italy

Graph 5
Split of Consumer Advertising by Media

Graph 6
Forecast Development of Total Non-Prescription Bound Market

List of Figures

Figure 1
Structure of the Italian Non-Prescription Bound Market

Figure 2
Outline Structure of OTC Pharmaceutical Distribution in Italy


Chapter 11
Pain Relief Market - Italy

1. Sales of Pain Relief Products as a Share of the Total Market
1.1 Retail Sales Value
2. Sales Split of the Pain Relief Market
3. Rx to OTC Switches
4. Sales of Oral Analgesics
4.1 Retail Sales Value
5. Key Manufacturers in the Oral Analgesics Market
6. Key Brands in the Oral Analgesics Market
7. Advertising
8. Innovation
9. Forecasts
10. Sales of Topical Analgesics
10.1 Retail Sales Value
11. Key Manufacturers in the Topical Analgesics Market
12. Key Brands in the Topical Analgesics Market
13. Advertising
14. Forecast for Topical Analgesics
15. Forecast for the Pain Relief Market

List of Tables

Table 1
Status of Key Substances

Table 2
Oral Analgesics Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value)
1992-1997

Table 3
Oral Analgesics Key Brands’ Share of Total Non-Prescription Bound Market (% Value)
1992-1997

Table 4
Topical Analgesics Key Manufacturers’ Share of Non-Prescription Bound Market (% Value)
1992-1997

Table 5
Topical Analgesics Key Brands’ Share of the Total Non-Prescription Bound Market (% Value)
1991-1997
List of Graphs

Graph 1
Development of the Pain Relief Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales of Pain Relief Products - Split by Major Category
(Value) 1997

Graph 3
Total OTC Sales of Pain Relief Products - Split by Major Category (Value) 1997

Graph 4
Development of Oral Analgesics Market 1987-1997

Graph 5
Analgesics Advertising Expenditure Breakdown by Medium

Graph 6
Share of Advertising Voice by Brand

Graph 7
Forecast Development of Oral Analgesics Market 1997 - 2003

Graph 8
Development of Topical Analgesics Market 1987-1997

Graph 9
Forecast Development of Topical Analgesics Market 1997 - 2003

Graph 10
Forecast Development of Pain Relief Market 1997-2003

Chapter 12
Market Profile - The Netherlands

1. Total Self Medication Market in the Netherlands 1991 - 1997
1.1 Retail Sales
2. Sales Split of Key Categories
3. The Regulatory Environment in The Netherlands
3.1 Classification of Medicines
3.2 Registration
3.3 Distribution
3.4 Pricing
3.5 Advertising
3.6 Trade Marks
3.7 Trade Margins / VAT
3.8 Patient Information
4. Healthcare Reforms
5. Business Environment
5.1 Leading Players
6. Distribution Environment
6.1 Wholesalers
7. Non-Pharmacy
7.1 Druggists
7.2 Pharmacy
8. Healthfood Outlets
9. Advertising
10. Rx to OTC The Netherlands
11. Forecast for Total Market

List of Tables

Table 1
Leading Manufacturers Total Self Medication Market 1997

Table 2
Share of Druggists’ Market 1997 The Netherlands

Table 3
Leading Druggist Chains The Netherlands

Table 4
Estimated Share of Key Categories by Retailer Type

List of Graphs

Graph 1
Development of Total Market 1991 - 1997

Graph 2
Total Self Medication Market - Split by Major Category (Value) 1997

Graph 3
Self-medication Advertising Split by Medium 1996

Graph 4
Forecast Development of Total Market 1997 - 2003

Chapter 13
Pain Relief Market - The Netherlands

1. Sales of Analgesics 1991 - 1997 as a Share of Total Market
2. Rx to OTC The Netherlands
3. Sales of Oral Analgesics
4. Innovation in the Oral Analgesics Market
5. Key Manufacturers in the Oral Analgesics Market
6. Key Brands in the Oral Analgesics Market
6.1 Ibuprofen in The Netherlands
7. Market Investment - Oral Analgesics
8. Forecast for the Oral Analgesics Market
9. Sales of Topical Analgesics
10. Key Manufacturers in the Topical Analgesics Market
11. Key Brands in the Topical Analgesics Market
12. Marketing Investment - Topical Analgesics
13. Forecast for the Topical Analgesics Market
14. Forecast for the Analgesics Market

List of Tables

Table 1
Status of Key Substances

Table 2
Oral Analgesics Key Manufacturers’ Share of the Self-Medication Market (% Value) 1997

Table 3
Oral Analgesics Key Brands’ Share of the Self-Medication Market (% Value) 1997

Table 4
Topical Analgesics Key Brands’ Share of the Self-Medication Market (% Value) 1997

List of Graphs

Graph 1
Development of the Analgesics Market 1991 - 1997

Graph 2
Pain Relief Category Split The Netherlands

Graph 3
Development of Oral Analgesics Market 1991 - 1997

Graph 4
Forecast Development of Oral Analgesics Market 1997 - 2003

Graph 5
Development of Topical Analgesics Market 1991 - 1997

Graph 6
Forecast Development of Topical Analgesics Market 1997 - 2003

Graph 7
Forecast Development of Analgesics Market 1997 - 2003

Chapter 14
Market Profile - Poland

1. Total Self Medication Sales in Poland 1991 - 1997 (Value)
2. Sales Split of Key Categories
3. Per Capita Consumption
4. Market Growth 1991 - 1997 Poland
5. The Regulatory Environment
5.1 Classification of Medicines
5.2 Registration of Medicines
5.3 Distribution
5.4 Pricing
5.5 Advertising
5.6 VAT
6. Business Environment
6.1 Leading Players
7. Distribution Environment
7.1 Wholesalers
7.2 Pharmacies
7.3 Non Pharmacy
8. The Economic Environment
9. The Polish Consumer
9.1 Population Development
9.2 Use of OTC Medicinal Products
9.3 OTC Remedies Used by Households in Poland
9.4 Conclusion
10. Business Environment
10.1 Competitor Analysis
11. Leading Manufacturers
12. Leading Manufacturers in the Cough and Cold Market
13. Leading Manufacturers of Vitamins, Minerals and Supplements
14. Leading Manufacturers in the Tonics Market
15. Leading Manufacturers in the Pain Relief Market
16. Leading Manufacturers of Gastro-Intestinal Products
17. Leading Manufacturers of Skin Care Products 1997
18. Western Manufacturers in Poland
19. Consumer Advertising Poland
20. Forecast for the Total Self-Medication Market 1997 - 2003

List of Tables

Table 1
Growth 1995 - 1997

Table 2
$ Per Capita Consumption Self-medication Medicines

Table 3
Top Ten OTC Brands in Poland in Terms of Consumer Advertising Spend (1995)

Table 4
Turnover, Gross and Net Profit Top 15 Wholesalers

Table 5
Economic Data

Table 6
Population Development (‘000)

Table 7
Leading OTC Manufacturers 1997

Table 8
Cough and Cold Products Leading Manufacturers 1997

Table 9
Vitamins, Minerals and Supplements Leading Manufacturers 1997

Table 10
Tonics Leading Manufacturers 1997

Table 11
Pain Relief Leading Manufacturers 1997

Table 12
Gastro Intestinal Products Leading Manufacturers 1997

Table 13
Skin Care Products Leading Manufacturers 1997

List of Graphs

Graph 1
Development of the Total Self Medication Market 1991-1997

Graph 2
Total Self Medication Sales Split by Major Category (Value) 1997

Graph 3
Market Growth (Value) by Category 1991 - 1997

Graph 4
Consumer Usage Of OTC Products In Poland % Consumers

Graph 5
OTC Remedies Used % Households

Graph 6
Share of Market Domestic Manufacturers Against Foreign Manufacturers by Share of Value

Graph 7
OTC Consumer Advertising Expenditure by Category

Graph 8
OTC Advertising Share of Expenditure by Medium

Graph 9
Total Self-Medication Market 1997 - 2003

Chapter 15
Pain Relief Market - Poland

1. Sales of Pain Relief Products 1991 - 1997 as a Share of Total Market
2. Development of the Systemic Analgesics Market 1991 - 1997
3. Leading Brands of Systemic Analgesics
4. Innovation in the Systemic Analgesics Market
5. Forecast of the Development of the Systemic Analgesics Market 1997 -2003
6. Topical Pain Relief Market in Poland
6.1 Topical Pain Relief Leading Brands and Manufacturers
7. Forecast of the Development of the Topical Analgesics Market 1997 - 2003
8. Forecast for the Development of the Pain Relief Market 1997 - 2003

List of Tables

Table 1
Leading Analgesics Brands % Share by Value 1997

Table 2
Leading Brands Topical Pain Relief % Share by Value

List of Graphs

Graph 1
Development of the Pain Relief Market 1991 - 1997

Graph 2
Pain Relief Market Split 1997

Graph 3
Development of the Systemic Analgesics Market 1991 - 1997

Graph 4
Systemic Analgesics Market Forecast 1997 - 2003

Graph 5
Topical Analgesics Market Forecast 1997 - 2003

Graph 6
Forecast Development of Analgesics Market 1997 - 2003

Chapter 16
Market Profile - Portugal

1. Total Non-Prescription Bound Market
2. Sales Split of Total Non-Prescription Bound Market
3. Category Evolution 1992-1997
4. Per Capita Consumption by Category
5. Structure of the Portuguese Pharmaceutical Market
6. The Regulatory Environment in Portugal
6.1 Self-Medication
6.2 Distribution
6.3 Pricing
6.4 Reimbursement
6.5 Advertising
6.6 Trade Margins/ VAT
6.7 Use of Trademarks
7. Healthcare Reforms
8. The Business Environment – Non-prescription
8.1 Leading Players
8.2 Category Leadership
8.2.1 Upper Respiratory Tract
8.2.2 Pain Relief
8.2.3 Gastro-Intestinal
8.2.4 Vitamins, Minerals and Dietary Supplements
8.2.5 Skin Treatment Products
8.3 Leading Brands
8.4 Leading Brands in the Key Categories
8.4.1 Upper Respiratory Tract
8.4.2 Pain Relief
8.4.3 Gastro-Intestinal
8.4.4 Vitamins, Minerals and Supplements
8.4.5 Skin Treatment
9. The Distribution Environment
9.1 Wholesalers
9.2 Retail Distribution
9.2.1 Pharmacy
10. The Advertising and Promotion Environment
11. Consumer Advertising Portugal
12. Media - Consumer Advertising Portugal
13. Market Forecasts
13.1 Total Market
13.2 Forecasting Assumptions

List of Tables

Table 1
Portuguese Total Market Growth Indices 1992-1997 (Value)

Table 2
$ Per Capita Growth 1992-1997

Table 3
Percentage Change In Price Of Prescription Medicines 1993 - 1996

Table 4
Trade Margins

Table 5
Leading Manufacturers Total Market - Portugal 1997

Table 6
Leading Manufacturers Upper Respiratory Tract Market Portugal 1997

Table 7
Leading Manufacturers Pain Relief Market Portugal 1997

Table 8
Leading Manufacturers Gastro-Intestinal Market Portugal 1997

Table 9
Leading Manufacturers Vitamins, Minerals and Dietary Supplements Market Portugal 1997

Table 10
Leading Manufacturers Skin Treatment Market Portugal 1997

Table 11
Leading Brands Total Market Portugal 1997

Table 12
Leading Brands Upper Respiratory Tract Market Portugal 1997

Table 13
Leading Brands Pain Relief Market Portugal 1997

Table 14
Leading Brands Gastro-Intestinal Market Portugal 1997

Table 15
Leading Brands VMS Market Portugal 1997

Table 16
Leading Brands Skin Treatment Market Portugal 1997

Table 17
Multinational Groups’ Share of the Market by Value (1996)

Table 18
Assumptions for 1997-2003 Rx to OTC Products Switch

Table 19
Key Products for the Forecasts

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market 1992 - 1997

Graph 2
Total Non-Prescription Bound Sales in Portugal - Split by Major Category (Value) 1997

Graph 3
Structure of the Portuguese Pharmaceutical Market

Graph 4
Public Advertising/Share of Expenditure Main Product Categories Portugal 1996

Graph 5
Split of Consumer Advertising by Media - Portugal

Graph 6
Forecast Development of Total Non-Prescription Bound Market in Portugal 1997 - 2003


Chapter 17
Pain Relief Market - Portugal

1. Sales of Pain Relief Products as a Share of the Total Market
1.1 Retail Sales Value
1.2 Sales Split of the Pain Relief Market
1.3 Forecast for the Pain Relief Market
2. Sales of Oral Analgesics
2.1 Retail Sales Value
2.2 Key Manufacturers in the Oral Analgesic Market
2.3 Key Brands in the Oral Analgesic Market
2.4 Advertising
2.5 Innovation
2.6 Forecasts
3. Sales of Topical Analgesics
3.1 Retail Sales Value
3.2. Key Manufacturers in the Topical Analgesics Market
3.3 Key Brands in the Topical Analgesics Market
3.4 Advertising
3.5 Forecasts

Table 1
Oral Analgesics Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997

Table 2
Oral Analgesics Key Brands’ Share of Non-Prescription Bound Market (% Value) 1997

Table 3
Advertising Investment Oral Analgesics 1996

Table 4
Topical Analgesics Key Manufacturers’ Share of Non-Prescription Bound Market
(% Value) 1997

Table 5
Topical Analgesics Key Brands Share of Non-Prescription Bound Market (% Value ) 1997

List of Graphs

Graph 1
Development of Pain Relief Market 1992-1997

Graph 2
Total Non-Prescription Bound Sales of Pain Relief Products Split by Major Category (Value) 1997

Graph 3
Forecast Development of Pain Relief Market 1997- 2003

Graph 4
Development of Oral Analgesics Market 1992-1997

Graph 5
Forecast Development of Oral Analgesics Market 1997 - 2003

Graph 6
Development of Topical Analgesics Market 1992-1997

Graph 7
Forecast Development of Topical Analgesics Market 1997 - 2003


Chapter 18
Market Profile - Russia

1. Total Self Medication Sales in 1992-1997
2. Sales Split of Key Categories
3. The Russian Economy
4. The Public Healthcare Environment in Russia
5. Drug Importation
6. The Russian Consumer
7. Per Capita Consumption
8. Market Growth 1992 - 1997
9. Russian Market Environment Profile
9.1 The Regulatory Environment in Russia Classification of Medicines
9.2 Registration
9.3 Distribution
9.4 Advertising
9.5 Tax
9.6 Reimbursement
10. Business Environment
11. Leading Manufacturers of Cough and Cold Products
12. Leading Manufacturers of Vitamins, Minerals and Supplements Products
13. Leading Manufacturers of Pain Relief Products
14. Leading Manufacturers of Gastro-Intestinal Products
15. The Distribution Environment
15.1 Distributors/Wholesalers
15.2 Consignment Depots
15.3 Pharmacies
15.4 Kiosks
15.5 Prices and Mark Ups
16. Consumer Advertising
17. Total Market Forecast 1997 - 2003

List of Tables

Table 1
Russia - Key Economic Indicators 1994 - 1997

Table 2
$ Per Capita Consumption - Non-Prescription Bound Medicines 1992 - 1997

Table 3
Market Growth by Value Non-Prescription Bound Medicines 1992 - 1997

Table 4
Leading Manufacturers of Cough and Cold Products 1997

Table 5
Leading Manufacturers of Vitamins, Minerals and Supplements Products 1997

Table 6
Leading Manufacturers of Pain Relief Products

Table 7
Leading Manufacturers of Gastro-Intestinal Products 1997

List of Graphs

Graph 1
Development of the Non Prescription Bound Market 1992 to 1997

Graph 2
Sales Split of Key Categories

Graph 3
Structure of Pharmaceutical Market Russia 1996 - 1997

Graph 4
Advertising Consumer Pharmaceuticals 1996

Graph 5
Total Market Forecast 1997 - 2003

Chapter 19
Pain Relief Market - Russia

1. Sales of Pain Relief Products Russia 1992 - 1997
2. Split of Sales by Subcategory
3. Systemic Analgesics Market 1992 - 1997
4. Leading Manufacturers and Brands
4.1 Brand Marketing
5. Systemic Analgesics Forecast 1997 - 2003
6. Topical Analgesics Market 1992 - 1997
7. Leading Manufacturers and Brands
7.1 Brand Marketing
8. Topical Analgesics Market Forecast 1997 - 2003
9. Analgesics Market Forecast 1997 - 2003

List of Tables

Table 1
Leading Brands Systemic Analgesics % Share By Value 1997

Table 2
Leading Brands Topical Analgesics % Share by Value 1997

List of Graphs

Graph 1
Development of the Pain Relief Market 1992-1997

Graph 2
Pain Relief Category Split 1997

Graph 3
Development of the Systemic Analgesics Market 1992-1997

Graph 4
Advertising Share of Voice - Systemic Analgesics

Graph 5
Systemic Analgesics Forecast 1997 - 2003

Graph 6
Development of the Topical Analgesics market 1992 - 1997

Graph 7
Topical Analgesics Market Forecast 1997 - 2003

Graph 8
Analgesics Market Forecast 1997 - 2003

Chapter 20
Market Profile - The Slovak Republic

1. Total Self Medication Sales in the Slovak Republic 1994 - 1997
1.1 Retail Sales Value
2. Sales Split of Key Categories
3. Per Capita Consumption Slovak Republic
4. Market Growth 1990 - 1997 The Slovak Republic
5. Statistics for the Slovak Republic
5.1 Population
5.2 Healthcare Professionals
5.3 Number of Registered Pharmaceutical Products
5.4 Local Producers’ Share of Market
5.5 Non Reimbursed and Partially Reimbursed Pharmaceuticals
6. The Regulatory Environment in the Slovak Republic
6.1 Directives
6.2 Medicinal Classifications
6.3 Registration
6.4 Distribution
6.5 Pricing
6.6 Reimbursement of Medicines
6.7 Advertising
7. Patient Information
8. Trade Margins / VAT
9. Use of Trade Marks
10. The Business Environment - Slovak Republic
10.1 Leading Players
11. Leading Manufacturers Cough and Cold and Pharyngeal Products Slovak Republic
12. Leading Manufacturers Vitamins Minerals And Supplements Slovak Republic
13. Leading Manufacturers Of Pain Relief Products in the Slovak Republic
14. Leading Gastro-Intestinal Manufacturers Slovak Republic
15. Leading Manufacturers Skin Treatments Slovak Republic
16. Rx to OTC Switching
17. Forecast for Total Non-Prescription Bound Market 1996-2001 The Slovak Republic

List of Tables

Table 1
$ Per Capita Consumption Non Prescription Bound Medicines The Slovak Republic

Table 2
Market Growth by Value Non Prescription Bound Medicines 1994 to 1997 The Slovak Republic

Table 3
Number of Registered Pharmaceutical Products The Slovak Republic 1994 - 1996

Table 4
Local and Czech Manufacturers Compared to Foreign Manufacturers by Share of Market

Table 5
Average Ex Works Prices Local Manufacturers Compared with Foreign Suppliers

Table 6
Consumption of OTCs US$ Millions 1994 - 1996 Ex Works Prices

Table 7
Average Price of OTCs by Reimbursement Status US$ Millions 1994 - 1996 Ex Works Prices

Table 8
Leading Pharmaceutical Companies in Self Medication The Slovak Republic 1997 % Share
by Value

Table 9
Leading Manufacturers of Cough Cold and Pharyngeal Brands in the Slovak Republic

Table 10
Leading Manufacturers of Vitamins Minerals And Supplements in the Slovak Republic

Table 11
Leading Manufacturers of Pain Relief Products in the Slovak Republic

Table 12
Key Manufacturers of Gastro-Intestinal Products in the Slovak Republic % Share By Value

Table 13
Key Manufacturers of Skin Treatments in the Slovak Republic % Share By Value

List of Graphs

Graph 1
Development of the Total Non-Prescription Bound Market The Slovak Republic
1994 - 1997 $ MSP

Graph 2
Total Non-Prescription Bound Sales - Split by Major Category (Value) 1997

Graph 3
Forecast for the Total Non-Prescription Bound Market 1997 - 2001

Chapter 21
Pain Relief Market - The Slovak Republic

1. Sales of Pain Relief Products Slovak Republic 1994 - 1997
2. Category Split
3. The Oral Analgesics Market in the Slovak Republic
4. Leading Manufacturers Oral Analgesics Slovak Republic
5. Leading Oral Analgesics Brands Slovak Republic
6. Topical Pain Relief in the Slovak Republic
7. Leading Manufacturers in the Topical Pain Relief Market in the Slovak Republic
8. Leading Brands in the Topical Pain Relief Market in the Slovak Republic
9. Forecast For the Analgesic Market in the Slovak Republic 1997 - 2001

List of Tables

Table 1
Leading Oral Analgesics Manufacturers The Slovak Republic 1997 % Share by Value

Table 2
Leading Oral Analgesic Brands The Slovak Republic 1997 % Share by Value

Table 3
Leading Manufacturers in the Topical Pain Relief Market The Slovak Republic 1997 % Share by Valu

Table 4
Leading Brands in the Topical Pain Relief Market The Slovak Republic 1997 % Share by Value

List of Graphs

Graph 1
Development of the Slovak Pain Relief Market

Graph 2
Pain Relief Category Split

Graph 3
Forecast Development of the Pain Relief Market 1997-2001 Slovak Republic

Chapter 22
Market Profile - Spain

1. Total Non-Prescription Bound Sales
2. Sales Split of Total Non-Prescription Bound Market
3. The Regulatory Environment in Spain
3.1 Directive 92/26/EEC - Classification of Medicines
3.2 Legal Definition of Self-Medication in Spain
3.3 Registration
3.4 Distribution
3.5 Pricing/Price Controls
3.6 Reimbursement
3.7 Advertising
3.8 Trade Margins / VAT
3.9 Trademarks
4. Healthcare Reforms
5. The Business Environment
5.1 Leading Players
5.2 Leading Brands
6. Especialidades Farmacéuticas Publicitarias
7. Marketing Models
8. The Distribution Environment
8.1 Wholesalers
8.2 Retail Distribution
9. Rx to OTC
10. Market Forecasts

List of Tables

Table 1
Leading Manufacturers’ Share of OTC Market 1997

Table 2
Leading Brands’ Share of OTC Market 1997

Table 3
Split of the EFP Market by Minor Category 1997

List of Graphs

Graph 1
Development of Total Non-Prescription Bound Market 1987 - 1997

Graph 2
Total Non-Prescription Bound Sales Split by Major Category (Value) 1997

Graph 3
Development of the EFP Market 1994 - 1997

Graph 4
Share of the EFP Market by Category 1997

Graph 5
Forecast Development of Total Non-Prescription Bound Market 1997 - 2003


Chapter 23
Pain Relief Market - Spain

1. Sales of Pain Relief Products as a Share of the Total Market
1.1 Retail Sales
2. Sales Split of the Pain Relief Market
3. Rx to OTC Switches
4. Sales of Oral Analgesics
4.1 Retail Sales
5. Key Manufacturers in the Oral Analgesics Market
6. Key Brands in the Oral Analgesics Market
7. Innovation
8. Forecasts
9. Sales of Topical Analgesics
9.1 Retail Sales
10. Key Brands in the Topical Analgesics Market
11. Forecast For Topical Analgesics
12. Forecast For The Pain Relief Market
List of Tables

Table 1
Status of Key Substances

Table 2
Oral Analgesics Key Manaufacturers’ Share of Total Non-Prescription Bound Market
(% Value) 1997

Table 3
Oral Analgesics Key Brands’ Share of Total Non-Prescription Bound Market (% Value) 1997

Table 4
Topical Analgesics Key Brands’ Share of the Total Non-Prescription Bound Market
(% Value) 1997
List of Graphs

Graph 1
Development of the Pain Relief Market 1987 - 1997

Graph 2
Total Non-Prescription Bound Sales of Pain Relief Products - Split by Major Category
(Value) 1997

Graph 3
Development of the Oral Analgesics Market 1987 - 1997

Graph 4
Forecast Development of the Oral Analgesics Market 1997 - 2003

Graph 5
Forecast Development of the Topical Analgesics Market 1997 - 2003

Graph 6
Forecast Development for the Pain Relief Market 1997 - 2003


Chapter 24
Market Profile - The United Kingdom

1. Total Non-Prescription Bound Sales
2. Sales Split of Total Non-Prescription Bound Market
3. Category Evolution 1991 - 1997
4. Per Capita Consumption 1991-1997
5. Structure of Market Demand
6. Semi Ethical or Professional Brands
7. Consumer Professional Brands
8. OTC Brands
9. The Regulatory Environment in the United Kingdom
9.1 Directive 92/26/EEC - Classification Of Medicines
9.2 Legal Definition of Self-Medication in the UK
9.3 Distribution
9.4 Pricing/Price Controls
9.5 Reimbursement
9.6 Advertising
9.7 Trade Margins / VAT
9.8 Use of Trade Marks
10. Healthcare Reforms
10.1 ‘Black List’
11. The Business Environment
11.1 Leading Players
11.2 Category Leadership
11.2.1 Upper Respiratory Tract
11.2.2 Pain Relief
11.2.3 Gastro-Intestinal
11.2.4 Vitamins, Minerals And Supplements
11.3 Leading Brands
11.4 Leading Brands in the Key Categories
11.4.1 Upper Respiratory Tract
11.4.2 Pain Relief
11.4.3 Gastro-Intestinal
11.4.4 Vitamins, Minerals and Supplements
12. Structure of OTC Medicine Distribution in the United Kingdom
13. Structure of Distribution Channel Systems for Self-Medication in the UK
14. Share of UK OTC Market by Outlet Type
15. The Retail Pharmacy Sector
16. Pharmacy Types
17. Pharmacy Density in the United Kingdom
18. Independent Pharmacies in the UK
18.1 Lloyds Chemist
19. Grocery Chains
20. Grocery
20.1 Tesco
20.2 J. Sainsbury
20.3 Safeway
20.4 ASDA
21. The Future for Supermarket Stores
21.1 Efficient Consumer Response In Supermarket Stores
22. Boots the Chemist
23. Pharmaceutical Wholesaler Strategies
23.1 AAH
23.2 UniChem
24. UniChem in Retail Pharmacies - Moss Chemists
25. Drug Stores
25.1 Superdrug
26. Potential Abolition of Resale Price Maintenance
27. Public Advertising in the UK
28. Media - Consumer Advertising UK
29. From Prescription Only to Over the Counter Switching
30. P to GSL Switching
31. Common Ailments Suffered by the UK Population
32. Doctor Consultation For Minor Ailments
33. Generic Segmentation
34. Factors Influencing Purchasing for Self-Medication
35. Ageing Population
36. Market Forecasts
36.1 Total Market
List of Tables

Table 1
UK Total Market Market Growth Indices 1991-1997 (Value)

Table 2
£ Per Capita Growth Total Non-Prescription Bound Market 1991-1997

Table 3
Leading Manufacturers Total Market - UK 1997

Table 4
Leading Manufacturers Upper Respiratory Tract Market - UK 1997

Table 5
Leading Manufacturers Pain Relief Market - UK 1997

Table 6
Leading Manufacturers Gastro-Intestinal Market - UK 1997

Table 7
Leading Manufacturers Vitamins, Minerals And Supplements Market - UK 1997

Table 8
Leading Non-Prescription Brands Total Market - UK 1997

Table 9
Leading Brands Upper Respiratory Tract Market - UK 1997

Table 10
Leading Brands Pain Relief Market - UK 1997

Table 11
Leading Manufacturers Gastro-Intestinal Market - UK 1997

Table 12
Leading Brands Vitamins, Minerals and Supplements Market - UK 1997

Table 13
Structure Of Retail Pharmacies in the UK 1996

Table 14
Share of the OTC Market By Outlet Type UK 1996

Table 15
Pharmacy Density in the Uk Percentage and Number of Pharmacies 1995

Table 16
Grocery Estimated Shares of Health and Beauty Market Sectors UK 1996

Table 17
Composition of Boots the Chemist’s Retail Business 1995/1996 Financial Year

Table 18
Boots the Chemist Retail Estate 1996

Table 19
Turnover and Operating Profit In The UK UniChem 1995

Table 20
Public Advertising - Share of Expenditure Principal Product Categories - UK

Table 21
Timetable for POM to OTC Switch Applications

Table 22
Products Switched to GSL Status September 1997

Table 23
Common Ailments Suffered (in last 12 months)

Table 24
Percentage of Sufferers Claiming to Visit a Doctor for Minor Ailments

Table 25
Analysis of Consumer Segments by Source of Treatment % of Adult Population Suffering Minor
Ailments

Table 26
Estimates of Self-Medication % of Sufferers

Table 27
Ailments Suffered by the Over 45s

List of Graphs

Graph 1
Development Of Total Non-Prescription Bound Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales - Split By Major Category (Value) 1997

Graph 3
Structure of OTC Medicine Distribution in the United Kingdom

Graph 4
Pharmacy Distribution by Outlet Type

Graph 5
Number of Pharmacies in Leading Supermarket Chains UK 1996

Graph 6
Major Grocery Chains Retail Estates % of Outlets with a Pharmacy Service 1996

Graph 7
Viability Status of Independent Pharmacies

Graph 8
Lloyds Chemists Growth in the Number of Retail Pharmacies 1993 - 1996

Graph 9
Tesco - Number of In-Store Pharmacies and Concessions 1981-1997

Graph 10
Comparison of Share of Health and Beauty Retail Markets in the UK Held by Boots the Chemist
in Financial Years 1992/1993 and 1995/1996

Graph 11
Leading Pharmaceutical Wholesalers in the UK

Graph 12
Development in the Number of Moss Chemists 1990 - 1994

Graph 13
Split of Consumer Advertising by Medium 1996

Graph 14
Forecast Development of Total Non-prescription Bound Market 1997-2003
List of Figures

Figure 1
Structure of the UK Non-Prescription Bound Market

Figure 2
Outline Structure - OTC Pharmaceutical Distribution Channels in the UK

Chapter 25
Pain Relief Market - The United Kingdom

1. Sales of Pain Relief Products as a Share of the Total Market
1.1 Retail Sales
2. Sales Split of Pain Relief Market
3. Rx to OTC Switches
4. Sales of Oral Analgesics
4.1 Retail Sales
5. Key Manufacturers in the Oral Analgesics Market
6. Key Brands in the Oral Analgesics Market
7. Marketing
7.1 Distribution
8. Advertising
9. Innovation
10. Forecast
11. Sales of Topical Analgesics
11.1 Retail Sales
12. Key Manufacturers in the Topical Analgesics Market
13. Key Brands in the Topical Analgesics Market
14. Advertising
15. Innovation
16. Forecast for Topical Analgesics
17. Forecast for the Pain Relief Market
List of Tables

Table 1
Status of Key Substances

Table 2
Oral Analgesics Key Manufacturers’ Share of Total Non-Prescription Bound Market % Value
1990-1997

Table 3
Oral Analgesics Key Brands’ Share of Total Non-Prescription Bound Market (% Value)
1990-1997

Table 4
Topical Analgesics Key Manufacturers’ Share of Self Medication Market (% Value) 1997

Table 5
Topical Analgesics Key Brands’ Share of the Total Non-Prescription Bound & Self-Medication Markets (% Value) 1997

List of Graphs

Graph 1
Development of Pain Relief Market 1987-1997

Graph 2
Total Non-Prescription Bound Sales of Pain Relief Products - Split by Major Category
(Value) 1997

Graph 3
Development of Oral Analgesics Market 1987-1997

Graph 4
Advertising Expenditure Split by Medium

Graph 5
Advertising Share of Voice Split by Major Brand

Graph 6
Forecast Development of the Oral Analgesics Market 1997 - 2003

Graph 7
Development of the Topical Analgesics Market 1987-1997

Graph 8
Advertising Share of Voice by Major Advertisers - Topical Analgesics

Graph 9
Forecast Development of the Topical Analgesics Market 1997 - 2003

Graph 10
Forecast Development of Pain Relief Market 1997 - 2003

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