Chapter 1
The European Gastro-Intestinal Market

1. Overview of the Non-prescription Bound Market in Europe
2. Europe in a Global Context
3. The European Market Split by Territory
4. Split of the European Non-prescription Bound Market by Prescription Sales and Self-medication
5. Category Growth within the European Non-prescription Bound Market
6. Gastro-Intestinal Products within the European Non-prescription Bound Market
7. Growth of the European Non-prescription Bound Gastro-Intestinal Market
8. Non Prescription Bound Gastro-Intestinal Products Market Split By Territory
Europe 1997
9. Gastro-Intestinal Products by Subcategory
10. $ Per Capita Consumption Gastro-Intestinals By Market 1991 - 1997
11. Growth of the Gastro-Intestinal Market by Country 1991 - 1997
11.1 Digestive Remedies - Market Growth Europe 1991 - 1997 Key Territories
11.2 Laxatives - Market Growth Europe 1991 - 1997 Key Territories
11.3 Anti-diarrhoeals - Market Growth Europe 1991 - 1997 Key Territories
12. Competitor Analysis - Gastro-Intestinal Products Europe
13. Gastro-Intestinal Products - Leading Brands Europe’s Key Markets
13.1 Digestive Remedies
13.2 Laxatives
13.3 Anti-diarrhoeals
14. The Consumer Environment In Europe
14.1 Consumer Decision Making
15. Trends In Personal Health
16. The Regulatory Environment
16.1 Classifications of Medicines
16.2 Retail Distribution Channel Environment
16.3 Restrictions on Marketing
17. Rx to OTC Switches Gastro-Intestinal Products in Key European Countries
18. Forecast for the Antacids Market Europe 1997 - 2003
19. Forecast for the Laxatives Market Europe 1997 - 2003
20. Forecast for the Antidiarrhoeals Market 1997 - 2003
21. Forecast for the Total European Gastro-Intestinal Market 1997 - 2003

List of Tables
Table 1
Major Non-prescription Bound Categories Growth Rates 1993 - 1998 (est)
Table 2
Gastro-Intestinal Products % Share by Subcategory (Value) 1997
Table 3
Gastro-Intestinal Products $ Per Capita Consumption Key Territories At MSP 1991 - 1997
Table 4
Digestive Remedies % Market Growth Europe 1991 - 1997 Key Territories
Table 5
Laxatives % Market Growth Europe 1991 - 1997 Key Territories
Table 6
Anti-diarrhoeals % Market Growth Europe 1991 - 1997 Key Territories
Table 7
Leading Gastro-Intestinal Suppliers By Territory and % SOM
Table 8
Leading Gastro-Intestinal Brands - Europe 1997 and % SOM
Table 9
European Consumers - Common Ailments Suffered in a 12 Month Period
Table 10
Behaviour by Ailment Suffered, the United Kingdom
Table 11
Survey of Health Attitudes
Table 12
Classification of Medicines
Table 13
Regulations Affecting Retail Distribution of OTC Medicines
Table 14
Restrictions on the Marketing of Non-prescription Bound Products
Table 15
Status of Key Active Agents by Country

List of Graphs
Graph 1
Growth of the European OTC Market 1990 - 1998 (est)
Graph 2
The World Self-medication Market Split by Region 1998 (est)
Graph 3
Split of the European Non-prescription Bound Market by Territory 1998 (est)
Graph 4
Split between Prescription and Self-medication Purchases 1990 - 1998
Graph 5
The European Non-prescription Bound Market Split by Category
Graph 6
Growth of the European Non-prescription Bound Gastro-Intestinal Market 1991 - 1997
Graph 7
The European Non-prescription Bound Gastro-Intestinal Market Split by Territory 1997
Graph 8
Total Gastro-Intestinal Market Split By Sub Category 1997
Graph 9
Growth of the Gastro-Intestinal Category by Major Markets 1991 - 1997
Graph 10
Growth of the Gastro-Intestinal Category by Minor Markets 1991 - 1997
Graph 11
Gastro-Intestinal % Value Growth Non-prescription Bound Market by Prescription and Self-medicatioSales
Graph 12
Key Suppliers of Gastro-Intestinal Products Europe
Graph 13
Split between Self-Medicators, Doctor Seekers and Non-Treaters – Minor Ailments
– France, Germany, Spain and the UK
Graph 14
Forecast for the Antacids Market
Graph 15
Forecast for the Laxatives Market
Graph 16
Forecast for the Anti-diarrhoeals Market
Graph 17
Forecast for the Total European Gastro-Intestinal Market

List of Figures
Figure 1
Consumer Decision Tree - Selection of Medication Example Cough Sufferers in the UK

Chapter 2
Market Profile - Belgium

1. Total Non-Prescription Bound Sales in Belgium 1987-1997
1.1 Retail Sales Value
2. Sales Split of Key Categories
3. The Regulatory Environment in Belgium
3.1 Classification of Medicines
3.2 Distribution
3.3 Pricing
3.4 Advertising
3.5 Trade Margins / VAT
3.6 Use of Trademarks
3.7 Registration
4. Healthcare Reforms
5. Leading Companies in Self-Medication Belgium
6. Distribution Environment
6.1 Wholesalers
6.2 Pharmacies
7. Forecast For Total Market

List of Tables
Table 1
Leading Companies Belgium 1997
Table 2
Major Wholesalers Belgium Share of Pharmaceutical Wholesale Business
Table 3
Retail Pharmacies by Type Belgium
Table 4
Share of Market Self-Medication Major Pharmacy Co-operatives Belgium

List of Graphs
Graph 1
Development of Total Market 1987-1997
Graph 2
Total Non-Prescription Bound Sales - Split by Major Category (Value) 1997
Graph 3
Forecast Development for the Total Market 1997 - 2003

Chapter 3
Gastro-Intestinal Market - Belgium

1. Sales of Gastro-Intestinal Remedies 1987-1997 as a Share of Total Market
2. Marketing Investment
2.1 Antacids
2.2 Antidiarrhoeals
2.3 Laxatives
3. Rx to OTC - Gastro-Intestinal Belgium
4. Sales of Digestive Remedies
5. Key Manufacturers and Brands in the Antacids Market
6. Forecast Development of the Digestive Remedies Market
7. Sales of Laxatives
8. Key Manufacturers in the Laxatives Market
9. Key Brands in the Laxatives Market
10. Forecast for the Laxatives Market
11. Sales of Antidiarrhoeals
12. Key Manufacturers in the Antidiarrhoeals Market
13. Key Brands in the Antidiarrhoeals Market
14. Forecast for the Antidiarrhoeals Market
15. Forecast for the Gastro-Intestinal Market 1997 - 2003

List of Tables
Table 1
Status of Key Substances Belgium
Table 2
Key Brands’ Share of Total Non-Prescription Bound Market (% Value) 1997
Table 3
Antidiarrhoeals Key Brands’ Share of Total Non-Prescription Bound Market (% Value) 1997

List of Graphs
Graph 1
Development of Gastro-Intestinal Market 1987-1997
Graph 2
Gastro-Intestinal Products Category Split Belgium 1997
Graph 3
Share of Advertising Voice Antacids
Graph 4
Development of Digestive Remedies Market 1991 - 1997
Graph 5
Forecast Development of the Digestive Remedies Market 1997 - 2003
Graph 6
Development of the Laxatives Market 1991 - 1997
Graph 7
Forecast Development of the Laxatives Market 1997 - 2003
Graph 8
Development of the Antidiarrhoeals Market 1991 - 1997
Graph 9
Forecast Development for the Antidiarrhoeals Market 1997 - 2003
Graph 10
Forecast Development of the Gastro-Intestinal Market 1997 - 2003

Chapter 4
Market Profile - The Czech Republic

1. Total Self Medication Sales in Czech Republic 1991 - 1997
1.1 Retail Sales Value
2. Sales Split of Key Categories
3. Per Capita Consumption Czech Republic
4. Market Growth 1991 - 1997 Czech Republic
5. Statistics for the Czech Republic
5.1 Population
5.2 Healthcare Professionals
5.3 Local Producers’ Share of Market
6. The Regulatory Environment Czech Republic
6.1 Directives
6.2 Medicinal Classifications
6.3 Registration
6.4 Distribution
6.5 Pricing
6.6 Reference Pricing System - Reimbursed medicines
6.7 Advertising
7. Advertising Control in the Czech Republic
7.1 Patient Information
7.2 Trade Margins / VAT
7.3 Use of Trade Marks
7.4 Healthcare Reforms
8. The Business Environment - Czech Republic
8.1 Leading Players
9. Leading Manufacturers Cough and Cold and Pharyngeal Products Czech Republic
10. Leading Manufacturers Vitamins, Minerals and Supplements Czech Republic
11. Leading Manufacturers of Pain Relief Products in the Czech Republic
12. Leading Gastro-Intestinal Manufacturers Czech Republic
13. Leading Skin Treatment Manufacturers Czech Republic
14. The Distribution Environment - Czech Republic
14.1 Wholesalers
14.2 Pharmacies
15. Marketing Expenditure Czech Republic
16. Rx to OTC Switching
17. Forecast for Total Non-Prescription Bound Market 1997 - 2001 TheCzech Republic

List of Tables
Table 1
$ Per Capita Consumption Non Prescription Bound Medicines The Czech Republic
Table 2
Market Growth by Value Non Prescription Bound Medicines 1991 to 1997
Table 3
Local and Slovak Manufacturers Compared to Foreign Manufacturers by Share of Market
Table 4
Average Ex Works Prices Local Manufacturers Compared with Foreign Suppliers
Table 5
Leading Pharmaceutical Companies in Self Medication The Czech Republic 1997
Table 6
Leading Manufacturers of Cough, Cold and Pharyngeal Brands in The Czech Republic 1997
Table 7
Leading Manufacturers of Vitamins, Minerals and Supplements in The Czech Republic
Table 8
Leading Manufacturers of Pain Relief Products in The Czech Republic
Table 9
Key Manufacturers of Gastro-Intestinal Products in the Czech Republic % Share By Value
Table 10
Key Manufacturers of Skin Treatment Products in the Czech Republic % Share By Value
Table 11
Pharmacy Turnover by Type of Product
Table 12
Estimates of Czech Republic OTC Consumption in Non-Prescription Bound Categories Compared
to Germany % By Value

List of Graphs
Graph 1
Development of the Total Non-Prescription Bound Market The Czech Republic
1991 - 1997 $ MSP
Graph 2
Total Self Medication Sales - Split by Major Category (Value) 1997
Graph 3
Advertising by Media of Consumer Pharmaceuticals Czech Republic 1995
Graph 4
Forecast for the Total Non-Prescription Bound Market 1997 - 2003

Chapter 5
Gastro Intestinal Market - The Czech Republic

1. Sales of Gastro Intestinal Remedies 1993 - 1997 Czech Republic
2. Antacids Market Czech Republic
3. Leading Brands and Manufacturers Antacids Czech Republic 1997
4. Laxatives Evolution 1991 to 1997 Czech Republic
5. Leading Brands and Manufacturers in the Laxatives Market Czech Republic 1997
6. Laxatives Market Forecast 1997 - 2003
7. The Antidiarrhoeals Market in the Czech Republic
8. Leading Brands and Manufacturers of Antidiarrhoeals in the Czech Republic
9. Hepatic Protectors in the Czech Republic
10. Total Gastro-Intestinal Market Forecast 1997 - 2003

List of Tables
Table 1
Leading Brands and Manufacturers Antacids The Czech Republic 1997 % Share by Value
Table 2
Leading Brands and Manufacturers Laxatives The Czech Republic 1997 % Share by Value
Table 3
Antidiarrhoeals Leading Brands and Manufacturers The Czech Republic 1997 % Share by Value

List of Graphs
Graph 1
Development of the Gastro Intestinal Non-Prescription Bound Market The Czech Republic
1993 - 1997
Graph 2
Gastro Intestinal Products Market Split by Category Czech Republic 1997
Graph 3
Laxatives Market Evolution 1991 - 1997 Czech Republic
Graph 4
Laxatives Market Forecast 1997 to 2003 Czech Republic
Graph 5
Total Gastro Intestinal Products Market Forecast 1997 to 2003 Czech Republic

Chapter 6
Market Profile - France

1. Total Non-Prescription Bound Sales
2. Sales Split of the Total Non-Prescription Bound Market in France
3. Sales Split of Total OTC Market in France
4. Category Evolution 1991 - 1997
5. Per Capita Consumption by Category
6. Category Growth 1987 - 1997
7. Structure of the French Non-Prescription Bound Market
8. Classification of Medicines in France
8.1 Directive 92/26/EEC - Classification of Medicines
8.2 Legal Definition of Self-Medication in France
9. The Prescription Sector
9.1 Government Price Controls and Reimbursement Systems
9.2 Price Control
9.3 Reimbursement Brands
9.4 Positive List of Products for Reimbursement
10. Advertising
11. Use of Trademarks
12. Healthcare Reforms
12.1 Controls on Pharmaceutical Expenditure
12.2 Supply Side Controls
12.2.1 Pricing
12.2.2 Reimbursement
12.2.3 Promotion
12.3 Consumption Controls
12.3.1 Doctors
12.3.2 Patients
12.3.3 Distributors
12.4 Healthcare Reform
12.5 1990-1991 New Measures
12.6 Indication Control of Selected Drugs (November 1990)
12.7 Increased Tax on Promotion (December 1990)
12.8 Price-Volume Control of Selected Drugs (January 1991)
12.9 Universal 2.5% Sales Cut (August 1991)
12.10 Delisting of Immunostimulants 1991
13. The New Health Reform Act
13.1 Industry Government Agreement - 1994
13.2 Public Relations Activities at the Doctor Level
14. Distribution Channel System for Pharmacy Only OTC Medicines
15. The Retail Pharmacy Sector
16. Pharmacy Density by Region
16.1 Structure of Retail Pharmacy Economics
17. Prices and Margins
17.1 Cash Flow
18. Consumer Attitudes Towards Pharmacists
19. Presentation of Non-Prescription Bound Brands
20. Non Pharmacy
20.1 Health Centres
21. Non-Pharmacy Distribution in France
22. Grocery Market for Multivitamins
22.1 Movement to Non-Pharmacy
23. Pharmaceutical Wholesalers
23.1 Process of Consolidation
23.2 The Need for Economies of Scale
23.3 Employment of Pharmacists in Wholesaler Depots France
23.4 The Major Players
23.5 The OCP Group
23.6 Alliance Santé
23.7 CERP France
23.8 Schulze Group
23.9 Gehe
24. Manufacturer Strategies in the Pharmacy Sector
25. Manufacturer Strategies - France
25.1 Corporate Models
25.2 Pharmacy and Non Pharmacy Strategies
26. French Distribution - Change Drivers for the Future
26.1 Retailer Development
26.2 Wholesalers
27. The Business Environment
27.1 Leading Players
27.2 Category Leadership
27.2.1 Upper Respiratory Tract
27.2.2 Pain Relief
27.2.3 Gastro-Intestinal
27.2.4 Vitamins, Minerals And Supplements
27.3 Leading Brands
27.3.1 Leading Brands in the Key Categories
27.3.1.1 Upper Respiratory Tract
27.3.1.2 Pain Relief
27.3.1.3 Gastro-Intestinal
27.3.1.4 Vitamins, Minerals and Supplements
28. Doctor Consultation for Minor Ailments
29. Generic Segmentation
30. Consumer Behaviour
31. Marketing Models - Non-Prescription Bound Medicines
32. The Advertising and Promotion Environment
33. Media - Consumer Advertising France
34. Forecasts 1997 - 2003

List of Tables
Table 1
France Total Market Market Growth Indices 1991 - 1997 (Value)
Table 2
$ Per Capita Growth 1991 -1997
Table 3
Comparisons in Growth in $ OTC Consumption 1991-1997
Table 4
Pharmacy Demographics according to Population 1996
Table 5
Distribution of Retail Pharmacies by Region France 1996
Table 6
Pharmaceutical Wholesalers’ Share of Market and Distribution
Table 7
Breakdown of Leading French Wholesaler Groups
Table 8
Manufacturers % Sales Direct to Retail Pharmacies
Table 9
Leading Manufacturers Total Market - France 1997
Table 10
Leading Manufacturers Upper Respiratory Tract Market - France 1997
Table 11
Leading Manufacturers Pain Relief Market - France 1997
Table 12
Leading Manufacturers Gastro-Intestinal Market - France 1997
Table 13
Leading Manufacturers Vitamins, Minerals and Supplements Market - France 1997
Table 14
Leading Brands Upper Respiratory Tract Market - France 1997
Table 15
Leading Brands Pain Relief Market - France 1997
Table 16
Leading Manufacturers Gastro-Intestinal Market - France 1997
Table 17
Leading Brands Vitamins, Minerals and Supplements Market - France 1997
Table 18
French Claiming to Visit a Doctor for Minor Ailments (Percentage of Sufferers)
Table 19
Analysis of Consumer Segments by Source of Treatment % of Adult Populations Suffering Minor Ailments 41
Table 20
Estimates of Self-Medication % of Sufferers Claiming Self-Medication France
Table 21
OTC Brands without a Prescription Heritage SOM % (Value) of Consumer OTC Purchases 1996
Table 22
Public Advertising - Share of Expenditure Principal Product Categories France

List of Graphs
Graph 1
Development of the Total Non-Prescription Bound Market 1987-1997
Graph 2
Total Non-Prescription Bound Sales in France - Split by Major Category (Value) 1997
Graph 3
Total OTC Sales in France - Split by Major Category (Value) 1997
Graph 4
Number of Retail Pharmacies Europe 1962 - 1996
Graph 5
Pharmacy Sales by Source
Graph 6
% Consumers Seeking Pharmacist’s Advice 1994
Graph 7
Presentation Preferences - Non-Prescription Bound Medicines
Graph 8
Presentation Preferences - Non-Prescription Bound Medicines - by Age of Consumer
Graph 9
Number of Wholesalers and Depots France 1980 - 1992
Graph 10
Leading French Wholesaler Groups 1995
Graph 11
Split of Consumer Advertising by Media
Graph 12
Self-Medication Market Evolution - France 1997 - 2003

List of Figures
Figure 1
Structure of the French Non-Prescription Bound Market
Figure 2
Outline Structure of OTC Pharmaceutical Distribution in France

Chapter 7
Gastro Intestinal Market - France

1. Sales of Gastro Intestinal Products as a Share of the Total Market
1.1 Retail Sales
2. Sales Split of the Gastro Intestinal Market
3. Advertising
4. Prospects 1997 - 2003
5. Sales of Digestive Remedies
5.1 Retail Sales
6. Sales Split in the Digestive Remedies Market
7. Key Manufacturers in the Digestive Remedies Market
8. Key Brands in the Antacids Market
9. Key Brands in the Digestive Remedies Market
10. Marketing
10.1 Distribution
10.2 Innovation
11. Advertising
12. Brand Marketing
13. H₂ OTCs
14. Forecasts
15. Laxatives
15.1 Retail Sales
16. Key Manufacturers in the Laxatives Market
17. Key Brands in the Laxatives Market
18. Marketing
18.1 Distribution
19. Brand Marketing
19.1 Advertising
20. Forecast for Laxatives
21. Sales of Antidiarrhoeals
21.1 Retail Sales
22. Key Manufacturers in the Antidiarrhoeals Market
23. Key Brands in the Antidiarrhoels Market
24. Advertising
25. Distribution
26. Forecast for Antidiarrhoeals Market
27. Forecast for Gastro-Intestinal Products

List of Tables
Table 1
Digestive Remedies Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value) 1997 Compared to 1991
Table 2
Antacids Key Brands’ Share of Total Non-Prescription Bound and OTC Self-Medication Market
for Digestive Remedies (% Value) 1997
Table 3
Key Brands’ Share of Total Non-Prescription Bound and OTC Self-Medication Market for
Digestive Remedies (% Value) 1997
Table 4
Laxatives Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1992 - 1997
Table 5
Laxatives Key Brands’ Share of the Total Non-Prescription Bound Market (% Value) 1997
Table 6
Antidiarrhoeals Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997
Compared to 1991
Table 7
Antidiarrhoeals Key Brands’ Share of Non-Prescription Bound Market (% Value) 1997
Compared to 1991

List of Graphs
Graph 1
Development of Gastro Intestinal Market 1987-1997
Graph 2
Total Non-Prescription Bound Sales of Gastro Intestinal Products - Split by Major Category
(Value) 1997
Graph 3
Total OTC Sales of Gastro Intestinal Products - Split by Major Category (Value) 1997
Graph 4
Advertising Expenditure Split by Medium
Graph 5
Advertising Expenditure Split by Subcategory
Graph 6
Development of Digestive Remedies Market 1987 - 1997
Graph 7
Sales Split of the Digestive Remedies Market 1997
Graph 8
Advertising Share of Voice by Major Brand
Graph 9
Forecast Development of Digestive Remedies Market 1997 - 2003
Graph 10
Development of Laxatives Market 1987 - 1997
Graph 11
Advertising Expenditure by Medium
Graph 12
Advertising Share of Voice
Graph 13
Forecast Development of Laxatives Market 1997 - 2003
Graph 14
Development of Antidiarrhoeals Market 1987 - 1997
Graph 15
Forecast Development of Antidiarrhoeals Market 1997 2003
Graph 16
Forecast Development of Gastro-Intestinal Market 1997 - 2003

Chapter 8
Market Profile - Germany

1. Total Non-Prescription Bound Sales in Germany
2. Sales Split of Total Non-Prescription Bound Market in Germany
3. Category Evolution Germany 1987 - 1997
4. Per Capita Consumption by Category - Germany
5. Structure of the Pharmaceutical Market in Germany
6. The Regulatory Environment in Germany
6.1 Directive 92/26/EEC - Classification of Medicines
6.2 Self-Medication Definition
6.3 Distribution
6.4 Pricing/Pricing Controls
6.5 Reimbursement
6.6 Advertising
6.7 Trade Margins / VAT
6.8 Use of Trademarks
7. Healthcare Reforms
7.1 Healthcare Reform Act
7.2 Healthcare Reform Act Amendments - 1992
7.3 Further Health Reforms 1997
8. The Business Environment
8.1 Leading Players
8.2 Leading Brands
8.3 Category leadership
8.3.1 Upper Respiratory Tract
8.3.2 Pain Relief
8.3.3 Gastro-Intestinal
8.3.4 Vitamins, Minerals and Supplements
8.3.5 Dermatological Products
9. The Distribution Environment
9.1 Wholesale Distribution
9.1.1 Merckle Group
9.1.2 Gehe
9.1.3 Anzag
9.2 Retail Co-Operatives
9.2.1 Sanacorp
9.2.2 NOWEDA
9.2.3 Manufacturing Links
9.3 Future Developments
9.4 Retail Distribution
9.4.1 Pharmacy
9.4.2 Non-Pharmacy
9.4.3 Drug Stores
9.4.4 Druggists
9.4.5 Druggist-Markets
9.4.6 Druggist-Markets - Leading Retail Multiples
9.4.7 Healthfood Shops (Reformhauser)
10. The Advertising Environment
10.1 Media - Consumer Advertising Germany
11. Consumer Attitudes Towards Self-Medication
11.1 Attitudes Towards Pharmacists’ and Doctors’ Advice
11.2. GPs’ Attitudes Towards OTCs
11.3 Consumer Attitudes Towards Self-Medication
11.4 The Consumer and the Pharmacist
11.5 Pharmacy Customers’ Perceptions of Service Quality
11.6. Conclusion
12. Rx to OTC Switching
13. Forecasts 1997 - 2003

List of Tables
Table 1
Germany Total Market Market Growth Indices 1991-1997 (Value)
Table 2
DM Per Capita Consumption Total Non-Prescription Bound Market 1991 -1997
Table 3
Examples of Leading Consumer Professional Brands Advertised to the Consumer and Prescribed by Doctors
Table 4
Leading Manufacturers Total Non-prescription Bound Market Germany 1997
Table 5
Leading Brands Total Non-prescription Bound Market Germany 1997
Table 6
Leading Brands Upper Respiratory Tract Market Germany 1997
Table 7
Leading Brands Pain Relief Market Germany 1997
Table 8
Leading Brands Gastro-Intestinal Market Germany 1997
Table 9
Leading Brands Vitamins and Supplements Market Germany 1997
Table 10
Pharmaceutical Wholesalers’ Share of Market and Distribution
Table 11
Number of Outlets by Type and the Number Offering Medicinal Products

List of Graphs
Graph 1
Development of Total Non-Prescription Bound Market 1987-1997
Graph 2
Total Non-Prescription Bound Sales in Germany - Split by Major Category (Value) 1997
Graph 3
Structure of the German Pharmaceutical Market
Graph 4
Split of Consumer Advertising by Media Germany
Graph 5
Percentage of Consumers Seeking Doctor’s Advice Compared to Those Seeking Pharmacist’s
Advice for the Same Minor Ailment
Graph 6
Percentage of Consumers who Go to the Pharmacist for Non-Prescribed Products for Ailments
which Have Occurred on more than One Occasion
Graph 7
Self-Medication Market Forecast Germany 1997 - 2003

Chapter 9
Gastro Intestinal Market - Germany

1. Sales of Gastro Intestinal Products as a Share of the Total Market
1.1 Retail Sales
2. Sales Split of Gastro Intestinal Market
3. Sales of Antacids
3.1 Retail Sales
4. Segmentation
4.1 Dosage Form
5. Key Manufacturers in theAntacids Market
6. Key Brands in the Antacids Market
7. Marketing
7.1 Distribution
8. Advertising
8.1 Brand Innovation
9. Forecasts
10. Sales of Laxatives
10.1 Retail Sales
11. Segmentation
11.1 Formulation
11.2 Dosage Form
12. Key Manufacturers in the Laxatives Market
13. Key Brands in the Laxatives Market
14. Marketing
14.1 Distribution
15. Advertising
16. Forecast Development of Laxatives Market 1997 - 2003
17. Sales of Antidiarrhoeals
17.1 Retail Sales
18. Segmentation
18.1 Product Type
18.2 Dosage Form
19. Key Manufacturers in the Antidiarrhoeals Market
20. Key Brands in the Antidiarrhoeals Market
21. Marketing
21.1 Distribution
22. Advertising
23. Forecast for Antidiarrhoeals Market
24. Forecast for Gastro-Intestinal Products

List of Tables

Table 1
Antacids Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value)
1996 - 1997
Table 2
Antacids Key Brands’ Share of Total Non-Prescription Bound Market and OTC Self-Mediation
Market (% Value) 1996 - 1997
Table 3
Antacids Leading Manufacturers’ Direct Sales to Pharmacies 1997
Table 4
Laxatives Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997
Table 5
Laxatives Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-Medication
Market (% Value) 1997
Table 6
Laxatives Leading Manufacturers’ Direct Distribution to Pharmacies 1997 Value
Table 7
Antidiarrhoeals Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997
Table 8
Antidiarrhoeals Key Brands’ Share of the Total Non-Prescription Bound and OTC Self-Medication
Market (% Value) 1997
Table 9
Antidiarrhoeals Leading Manufacturers’ Direct Distribution to Pharmacies 1997 Value

List of Graphs
Graph 1
Development of Gastro Intestinal Market 1987-1997
Graph 2
Total Non-Prescription Bound Sales of Gastro Intestinal Products - Split by Major Category
(Value) 1997
Graph 3
Total OTC Sales of Gastro Intestinal Products - Split by Major Category (Value) 1997
Graph 4
Development of Antacids Market 1987-1997
Graph 5
Antacids’ Share of Total Non-Prescription Bound Market by Dosage Form (Value) 1997
Graph 6
Share of Voice by Brand 1997
Graph 7
Forecast Development of Antacids Market 1997 - 2003
Graph 8
Development of Laxatives Market 1987-1997
Graph 9
Laxatives’ Share of Total Non-Prescription Bound Market by Dosage Form 1997
Graph 10
Forecast Development of the Laxatives Market 1997 - 2003
Graph 11
Development of Antidiarrhoeals Market 1987-1997
Graph 12
Antidiarrhoeals’ Share of Total Non-Prescription Bound Market by Product Type (Value) 1997
Graph 13
Antidiarrhoeals’ Share of Total Non-Prescription Bound Market by Dosage Form (Value) 1997
Graph 14
Forecast Development of Antidiarrhoeals Market
Graph 15
Forecast Development of Gastro-Intestinal Market

Chapter 10
Market Profile - Italy

1. Total Non-Prescription Bound Sales
1.1 Retail Sales Value
2. Sales Split of Total Non-Prescription Bound Market
3. Category Evolution
4. Per Capita Consumption by Category
5. Category Growth 1991 - 1997
6. Structure of the Pharmaceutical Market in Italy and the Classification of Medicines
7. Price Controls
8 Advertising
9. The Regulatory Environment for Pharmaceutical Distribution Italy
10. Pharmacies
11. Structure of Distribution for Self-Medication in Italy
11.1 Structure of Pharmacy Economics
11.2 Prices And Margins
12. Italian Pharmacist Attitudes to Self-Medication
13. Pharmaceutical Wholesalers
14. Non-Pharmacy Distribution
15. Manufacturer Strategies
16. Italian OTC Distribution - Change Drivers for the Future
17. Conclusions
18. The Business Environment
18.1 Leading Players
18.2 Category Leadership
18.2.1 Upper Respiratory Tract
18.2.2 Pain Relief
18.2.3 Gastro-Intestinal
18.2.4 Vitamins, Minerals And Supplements
19. Leading Brands in Key Categories
19.1 Upper Respiratory Tract
19.2 Pain Relief
19.3 Gastro-Intestinal
19.4 Vitamins, Minerals And Supplements
20. Advertising
20.1 Media - Consumer Advertising
21. Rx to OTC
22. Total Market Forecast
23. Prospects

List of Tables
Table 1
Total Market Market Growth Indices 1991-1997 (Value)
Table 2
$ Per Capita Consumption Total Non-Prescription Bound Market 1991 - 1997
Table 3
Comparisons in Growth in $ OTC Consumption 1991-1997
Table 4
Pharmacy Density by Region Italy
Table 5
% OTC Sales Made Direct to Retailers by Manufacturers 1994
Table 6
Leading Manufacturers Total Market 1997
Table 7
Leading Manufacturers Upper Respiratory Tract Market 1997
Table 8
Leading Manufacturers Pain Relief Market 1997
Table 9
Leading Manufacturers Gastro-Intestinal Market 1997
Table 10
Leading Manufacturers Vitamins, Minerals And Supplements Market 1997
Table 11
Leading Brands Upper Respiratory Tract Market 1997
Table 12
Leading Brands Pain Relief Market 1997
Table 13
Leading Manufacturers Gastro-Intestinal Market 1997
Table 14
Leading Brands Vitamins, Minerals And Supplements Market 1997
Table 15
Consumer Advertising - Share of Expenditure Principal Product Categories 1997 - 2003

List of Graphs
Graph 1
Development of Total Non-Prescription Bound Market 1987-1997
Graph 2
Total Non-Prescription Bound Sales in Italy - Split by Major Category (Value) 1997
Graph 3
Division of Pharmacy Sales Italy 1996
Graph 4
Growth of Pharmaceutical Wholesalers Italy
Graph 5
Split of Consumer Advertising by Media
Graph 6
Forecast Development of Total Non-Prescription Bound Market


List of Figures
Figure 1
Structure of the Italian Non-Prescription Bound Market
Figure 2
Outline Structure of OTC Pharmaceutical Distribution in Italy

Chapter 11
Gastro Intestinal Market - Italy

1. Sales of Gastro Intestinal Products as a Share of the Total Market
1.1 Retail Sales Value
2. Sales Split of the Gastro Intestinal Market
3. Marketing Investment Gastro Intestinal Products
4. Rx to OTC
5. Sales of Antacids
5.1 Retail Sales Value
6. Key Manufacturers and Brands in the Antacids Market
7. Marketing
8. Advertising
9. Forecasts
10. Sales of Laxatives
10.1 Retail Sales Value
11. Key Manufacturers in the Laxatives Market
12. Key Brands in the Laxatives Market
13. Advertising
14. Brand Marketing
15. Forecast for Laxatives
16. Sales of Antidiarrhoeals
16.1 Retail Sales Value
17. Key Brands in the Antidiarrhoeals Market
18. Advertising
19. Forecast for Antidiarrhoeals Market
20. Forecast for Gastro-Intestinal Products

List of Tables
Table 1
Status of Key Substances
Table 2
Antacids Key Brands’ Share of Non-Prescription Bound Market (% Value) 1991-1997
Table 3
Laxatives Key Manufacturers’ Share of the Non-Prescription Bound Market (% Value)
1992 and 1997
Table 4
Laxatives Key Brands’ Share of Non-Prescription Bound Market (% Value) 1991 and 1997
Table 5
Antidiarrhoeals Key Brands’ Share of Non-Prescription Bound Market (% Value) 1991 and 1997
Table 6
Key Brands’ Share of Non-Prescription Bound Market (% Value) 1991 and 1997

List of Graphs
Graph 1
Development of the Gastro Intestinal Market 1987-1997
Graph 2
Total Non-Prescription Bound Sales of Gastro Intestinal Products - Split by Major Category
(Value) 1997
Graph 3
Total OTC Sales of Gastro Intestinal Products - Split by Major Category (Value) 1997
Graph 4
Advertising Expenditure Split by Subcategory
Graph 5
Development of Antacids Market 1987 - 1997
Graph 6
Advertising Share of Voice Split by Major Brands
Graph 7
Forecast Development of Antacids Market 1997 - 2003
Graph 8
Development of Laxatives Market 1987-1997
Graph 9
Advertising Expenditure Split by Medium
Graph 10
Advertising Share of Voice by Major Brand
Graph 11
Forecast Development of Laxatives Market 1997 - 2003
Graph 12
Development of Antidiarrhoeals Market 1987-1997
Graph 13
Share of Advertising Voice
Graph 14
Forecast Development of Antidiarrhoeals Market 1997 - 2003
Graph 15
Forecast Development of Gastro-Intestinal Market 1997 - 2003


Chapter 12
Market Profile - The Netherlands
1. Total Self Medication Market in the Netherlands 1991 - 1997
1.1 Retail Sales
2. Sales Split of Key Categories
3. The Regulatory Environment in The Netherlands
3.1 Classification of Medicines
3.2 Registration
3.3 Distribution
3.4 Pricing
3.5 Advertising
3.6 Trade Marks
3.7 Trade Margins / VAT
3.8 Patient Information
4. Healthcare Reforms
5. Business Environment
5.1 Leading Players
6. Distribution Environment
6.1 Wholesalers
7. Non-Pharmacy
7.1 Druggists
7.2 Pharmacy
8. Healthfood Outlets
9. Advertising
10. Rx to OTC The Netherlands
11. Forecast for Total Market

List of Tables
Table 1
Leading Manufacturers Total Self Medication Market 1997
Table 2
Share of Druggists’ Market 1997 The Netherlands
Table 3
Leading Druggist Chains The Netherlands
Table 4
Estimated Share of Key Categories by Retailer Type

List of Graphs
Graph 1
Development of Total Market 1991 - 1997
Graph 2
Total Self Medication Market - Split by Major Category
(Value) 1997
Graph 3
Self-medication Advertising Split by Medium 1996
Graph 4
Forecast Development of Total Market 1997 - 2003

Chapter 13
Gastro-Intestinal Market - The Netherlands

1. Sales of Gastro Intestinal Remedies 1991 - 1997 as a Share of Total Market
2. Sales of Antacids
3. Innovation in the Antacids Market
4. Key Brands in the Antacids Market
5. Forecast
6. Sales of Laxatives
7. Key Brands in the Laxatives Market
8. Forecast
9. Sales of Antidiarrhoeals
10. Key Brands in the Antidiarrhoeals Market
11. Forecast
12. Forecast for Gastro-Intestinal Remedies Market

List of Tables
Table 1
Antacids Key Brands’ Share of Self-Medication Market (% Value) The Netherlands 1997
Table 2
Leading Brands of Laxatives The Netherlands % Share by Value 1997
Table 3
Leading Brands of Antidiarrhoeals The Netherlands % Share by Value 1997

List of Graphs
Graph 1
Development of the Gastro Intestinal Market 1991 - 1997
Graph 2
Gastro-Intestinal Products Category Split The Netherlands
Graph 3
Development of Antacids Market 1991 - 1997
Graph 4
Forecast Development of Antacids Market 1997 - 2003
Graph 5
Development of Laxatives Market 1991 - 1997
Graph 6
Forecast Development of Laxatives Market 1997 - 2003
Graph 7
Development of the Antidiarrhoeals Market 1991 - 1997
Graph 8
Forecast Development of Antidiarrhoeals Market 1997 - 2003
Graph 9
Forecast Development of Gastro-Intestinal Remedies Market 1997 - 2003

Chapter 14
Market Profile - Poland

1. Total Self Medication Sales in Poland 1991 - 1997 (Value)
2. Sales Split of Key Categories
3. Per Capita Consumption
4. Market Growth 1991 - 1997 Poland
5. The Regulatory Environment
5.1 Classification of Medicines
5.2 Registration of Medicines
5.3 Distribution
5.4 Pricing
5.5 Advertising
5.6 VAT
6. Business Environment
6.1 Leading Players
7. Distribution Environment
7.1 Wholesalers
7.2 Pharmacies
7.3 Non Pharmacy
8. The Economic Environment
9. The Polish Consumer
9.1 Population Development
9.2 Use of OTC Medicinal Products
9.3 OTC Remedies Used by Households in Poland
9.4 Conclusion
10. Business Environment
10.1 Competitor Analysis
11. Leading Manufacturers
12. Leading Manufacturers in the Cough and Cold Market
13. Leading Manufacturers of Vitamins, Minerals and Supplements
14. Leading Manufacturers in the Tonics Market
15. Leading Manufacturers in the Pain Relief Market
16. Leading Manufacturers of Gastro-Intestinal Products
17. Leading Manufacturers of Skin Care Products 1997
18. Western Manufacturers in Poland
19. Consumer Advertising Poland
20. Forecast for the Total Self-Medication Market 1997 - 2003

List of Tables
Table 1
Growth 1995 - 1997
Table 2
$ Per Capita Consumption Self-medication Medicines
Table 3
Top Ten OTC Brands in Poland in Terms of Consumer Advertising Spend (1995)
Table 4
Turnover, Gross and Net Profit Top 15 Wholesalers
Table 5
Economic Data
Table 6
Population Development (‘000)
Table 7
Leading OTC Manufacturers 1997
Table 8
Cough and Cold Products Leading Manufacturers 1997
Table 9
Vitamins, Minerals and Supplements Leading Manufacturers 1997
Table 10
Tonics Leading Manufacturers 1997
Table 11
Pain Relief Leading Manufacturers 1997
Table 12
Gastro Intestinal Products Leading Manufacturers 1997
Table 13
Skin Care Products Leading Manufacturers 1997

List of Graphs
Graph 1
Development of the Total Self Medication Market 1991-1997
Graph 2
Total Self Medication Sales Split by Major Category (Value) 1997
Graph 3
Market Growth (Value) by Category 1991 - 1997
Graph 4
Consumer Usage Of OTC Products In Poland % Consumers
Graph 5
OTC Remedies Used % Households
Graph 6
Share of Market Domestic Manufacturers Against Foreign Manufacturers by Share of Value
Graph 7
OTC Consumer Advertising Expenditure by Category
Graph 8
OTC Advertising Share of Expenditure by Medium
Graph 9
Total Self-Medication Market 1997 - 2003

Chapter 15
Gastro Intestinal Market - Poland

1. Gastro-Intestinal Market
2. Development of the Antacids Market 1991 - 1997
3. Leading Manufacturers and Brands of Antacids
4. Leading Antacids Brands
5. Forecast of the Development of the Antacids Market 1997 -2003
6. Development of the Antidiarrhoeal Market 1996 - 1997
7. Antidiarrhoeals Leading Manufacturers and Leading Brands 1997
8. Forecast of the Development of the Antidiarrhoeals Market 1997 - 2003
9. Laxatives Market
10. Leading Brands and Manufacturers of Laxatives
11. Forecast of the Development of the Laxatives Market 1996 - 2003
12. Development of the Bile Therapy Market 1991 - 1997
13. Leading Manufacturers Bile Therapy
14. Leading Brands Bile Therapy
15. Forecast of the Development of the Bile Therapy Market 1997 - 2003
16. Forecast of the Development of the Gastro-Intestinal Remedies Market 1997 - 2003

List of Tables
Table 1
Leading Antacid Brands % Share by Value 1997
Table 2
Antidiarrhoeals Leading Manufacturers and Brands % Share by Value 1997
Table 3
Leading Laxative Brands % Share by Value
Table 4
Leading Bile Therapy Manufacturers % Share by Value 1997
Table 5
Leading Bile Therapy Brands % Share by Value 1997

List of Graphs
Graph 1
Development of the Gastro Intestinal Market 1991 - 1997
Graph 2
Gastro Intestinal Market Split by Category 1997
Graph 3
Development of the Antacid Market 1991 - 1997
Graph 4
Antacids Split by Product Type
Graph 5
Forecast for the Development of the Antacids Market 1997 - 2003
Graph 6
Development of the Antidiarrhoeals Market 1996 - 1997
Graph 7
Forecast of the Antidiarrhoeals Market 1997 - 2003
Graph 8
Development of the Laxatives Market 1996 - 1997
Graph 9
Forecast of the Laxatives Market 1997 - 2003
Graph 10
Development of the Bile Therapy Market 1991 - 1997
Graph 11
Forecast of the Development of the Bile Therapy Market 1997 - 2003
Graph 12
Forecast of the Development of the Gastro-Intestinal Remedies Market 1997 - 2003

Chapter 16
Market Profile - Portugal

1. Total Non-Prescription Bound Market
2. Sales Split of Total Non-Prescription Bound Market
3. Category Evolution 1992-1997
4. Per Capita Consumption by Category
5. Structure of the Portuguese Pharmaceutical Market
6. The Regulatory Environment in Portugal
6.1 Self-Medication
6.2 Distribution
6.3 Pricing
6.4 Reimbursement
6.5 Advertising
6.6 Trade Margins/ VAT
6.7 Use of Trademarks
7. Healthcare Reforms
8. The Business Environment – Non-prescription
8.1 Leading Players
8.2 Category Leadership
8.2.1 Upper Respiratory Tract
8.2.2 Pain Relief
8.2.3 Gastro-Intestinal
8.2.4 Vitamins, Minerals and Dietary Supplements
8.2.5 Skin Treatment Products
8.3 Leading Brands
8.4 Leading Brands in the Key Categories
8.4.1 Upper Respiratory Tract
8.4.2 Pain Relief
8.4.3 Gastro-Intestinal
8.4.4 Vitamins, Minerals and Supplements
8.4.5 Skin Treatment
9. The Distribution Environment
9.1 Wholesalers
9.2 Retail Distribution
9.2.1 Pharmacy
10. The Advertising and Promotion Environment
11. Consumer Advertising Portugal
12. Media - Consumer Advertising Portugal
13. Market Forecasts
13.1 Total Market
13.2 Forecasting Assumptions

List of Tables
Table 1
Portuguese Total Market Growth Indices 1992-1997 (Value)
Table 2
$ Per Capita Growth 1992-1997
Table 3
Percentage Change In Price Of Prescription Medicines 1993 - 1996
Table 4
Trade Margins
Table 5
Leading Manufacturers Total Market - Portugal 1997
Table 6
Leading Manufacturers Upper Respiratory Tract Market Portugal 1997
Table 7
Leading Manufacturers Pain Relief Market Portugal 1997
Table 8
Leading Manufacturers Gastro-Intestinal Market Portugal 1997
Table 9
Leading Manufacturers Vitamins, Minerals and Dietary Supplements Market Portugal 1997
Table 10
Leading Manufacturers Skin Treatment Market Portugal 1997
Table 11
Leading Brands Total Market Portugal 1997
Table 12
Leading Brands Upper Respiratory Tract Market Portugal 1997
Table 13
Leading Brands Pain Relief Market Portugal 1997
Table 14
Leading Brands Gastro-Intestinal Market Portugal 1997
Table 15
Leading Brands VMS Market Portugal 1997
Table 16
Leading Brands Skin Treatment Market Portugal 1997
Table 17
Multinational Groups’ Share of the Market by Value (1996)
Table 18
Assumptions for 1997-2003 Rx to OTC Products Switch
Table 19
Key Products for the Forecasts

List of Graphs
Graph 1
Development of Total Non-Prescription Bound Market 1992 - 1997
Graph 2
Total Non-Prescription Bound Sales in Portugal - Split by Major Category (Value) 1997
Graph 3
Structure of the Portuguese Pharmaceutical Market
Graph 4
Public Advertising/Share of Expenditure Main Product Categories Portugal 1996
Graph 5
Split of Consumer Advertising by Media - Portugal
Graph 6
Forecast Development of Total Non-Prescription Bound Market in Portugal 1997 - 2003


Chapter 17
Gastro Intestinal Products - Portugal

1. Sales of Gastro Intestinal Products as a Share of the Total Market
1.1 Retail Sales Value
1.2 Sales Split of the Gastro Intestinal Products Market
1.3 Forecast for the Gastro Intestinal Products Market
2. Sales of Digestive Remedies
2.1 Retail Sales Value
2.2 Key Manufacturers in the Digestive Remedies Market
2.3 Key Brands in the Digestive Remedies Market
2.4 Advertising
2.5 Innovation
2.6 Forecasts
3. Sales of Laxatives
3.1 Retail Sales Value
3.2. Key Manufacturers in the Laxatives Market
3.3 Key Brands in the Laxatives Market
3.4 Advertising
3.5 Innovation
3.6 Forecasts
4. Sales of Liver Remedies
4.1 Retail Sales Value
4.2 Key Manufacturers in the Liver Remedies Market
4.3 Key Brands in the Liver Remedies Market
4.4 Advertising
4.5 Innovation
4.6 Forecasts
5. Sales of Antidiarrhoeals
5.1 Retail Sales Value
5.2 Key Manufacturers in the Antidiarrhoeals Market
5.3 Key Brands in the Antidiarrhoeals Market
5.4 Advertising
5.5 Innovation
5.6 Forecasts

List of Tables
Table 1
Digestive Remedies Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997
Table 2
Digestive Remedies Key Brands’ Share of Non-Prescription Bound Market (% Value) 1997
Table 3
Laxatives Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997
Table 4
Laxatives Key Brands’ Share of the Non-Prescription Bound Market (% Value) 1997
Table 5
Liver Remedies Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997
Table 6
Liver Remedies Key Brands’ Share of the Non-Prescription Bound Market (% Value) 1997
Table 7
Antidiarrhoeals Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997
Table 8
Antidiarrhoeals Key Brands’ Share of Non-Prescription Bound Market (% Value) 1997

List of Graphs
Graph 1
Development of Gastro Intestinal Market 1992-1997
Graph 2
Total Non-Prescription Bound Sales of Gastro Intestinal Products Split by Major Category (Value) 1997
Graph 3
Forecast Development of Gastro Intestinal Market 1997- 2003
Graph 4
Development of Digestive Remedies Market 1992-1997
Graph 5
Forecast Development of Digestive Remedies Market 1997 - 2003
Graph 6
Development of Laxatives Market 1992-1997
Graph 7
Forecast Development of Laxatives Market 1997 - 2003
Graph 8
Development of Liver Remedies Market 1992 - 1997
Graph 9
Forecast Development of Liver Remedies Market 1997 - 2003
Graph 10
Development of Antidiarrhoeals Market 1992 - 1997
Graph 11
Forecast Development of Antidiarrhoeals Market 1997 - 2003

Chapter 18
Market Profile - Russia

1. Total Self Medication Sales in 1992-1997
2. Sales Split of Key Categories
3. The Russian Economy
4. The Public Healthcare Environment in Russia
5. Drug Importation
6. The Russian Consumer
7. Per Capita Consumption
8. Market Growth 1992 - 1997
9. Russian Market Environment Profile
9.1 The Regulatory Environment in Russia Classification of Medicines
9.2 Registration
9.3 Distribution
9.4 Advertising
9.5 Tax
9.6 Reimbursement
10. Business Environment
11. Leading Manufacturers of Cough and Cold Products
12. Leading Manufacturers of Vitamins, Minerals and Supplements Products
13. Leading Manufacturers of Pain Relief Products
14. Leading Manufacturers of Gastro-Intestinal Products
15. The Distribution Environment
15.1 Distributors/Wholesalers
15.2 Consignment Depots
15.3 Pharmacies
15.4 Kiosks
15.5 Prices and Mark Ups
16. Consumer Advertising
17. Total Market Forecast 1997 - 2003

List of Tables
Table 1
Russia - Key Economic Indicators 1994 - 1997
Table 2
$ Per Capita Consumption - Non-Prescription Bound Medicines 1992 - 1997
Table 3
Market Growth by Value Non-Prescription Bound Medicines 1992 - 1997
Table 4
Leading Manufacturers of Cough and Cold Products 1997
Table 5
Leading Manufacturers of Vitamins, Minerals and Supplements Products 1997
Table 6
Leading Manufacturers of Pain Relief Products
Table 7
Leading Manufacturers of Gastro-Intestinal Products 1997

List of Graphs
Graph 1
Development of the Non Prescription Bound Market 1992 to 1997
Graph 2
Sales Split of Key Categories
Graph 3
Structure of Pharmaceutical Market Russia 1996 - 1997
Graph 4
Advertising Consumer Pharmaceuticals 1996
Graph 5
Total Market Forecast 1997 - 2003

Chapter 19
Gastro Intestinal Market - Russia

1. Sales of Gastro Intestinal Products Russia 1992 - 1997
2. The Antacids Market Russia 1992 - 1997
3. Leading Manufacturers and Brands
3.1 Brand Marketing
4 Antacids Forecast 1997 - 2003
5. Antidiarrhoeals Market Russia 1992 - 1997
6. The Key Manufacturers and Brands Antidiarrhoeals Russia
6.1 Brand Marketing
7. Antidiarrhoeals Forecast 1997 - 2003
8. Laxatives Market Evolution 1992 - 1997
9. Leading Manufacturers and Brands of Laxatives russia
9.1 Brand Marketing
10. Laxatives Market Forecast 1997 - 2003
11. Total Gastro-Intestinal Market Forecast Russia

List of Tables
Table 1
Leading Antacid Brands % Share By Value 1997
Table 2
Leading Antidiarrhoeal Brands % Share by Value 1997
Table 3
Leading Manufacturers and Brands Laxatives % Share by Value 1997

List of Graphs
Graph 1
Evolution of the Gastro Intestinal Market Russia 1992-1997
Graph 2
Gastro Intestinal Products - Category Split 1997
Graph 3
The Antacids Market Russia 1992 - 1997
Graph 4
Advertising Share of Voice - Antacids
Graph 5
Antacids Forecast 1997 - 2003
Graph 6
Evolution of the Antidiarrhoeals Market Russia 1992 - 1997
Graph 7
Antidiarrhoeals Market Forecast 1997 - 2003 Russia
Graph 8
Laxatives Market Evolution 1992 - 1997
Graph 9
Share of Advertising Voice - Laxatives
Graph 10
Laxatives Market Forecast 1997 - 2003
Graph 11
Total Gastro-Intestinal Market Forecast Russia 1997 - 2003

Chapter 20
Market Profile - The Slovak Republic

1. Total Self Medication Sales in the Slovak Republic 1994 - 1997
1.1 Retail Sales Value
2. Sales Split of Key Categories
3. Per Capita Consumption Slovak Republic
4. Market Growth 1990 - 1997 The Slovak Republic
5. Statistics for the Slovak Republic
5.1 Population
5.2 Healthcare Professionals
5.3 Number of Registered Pharmaceutical Products
5.4 Local Producers’ Share of Market
5.5 Non Reimbursed and Partially Reimbursed Pharmaceuticals
6. The Regulatory Environment in the Slovak Republic
6.1 Directives
6.2 Medicinal Classifications
6.3 Registration
6.4 Distribution
6.5 Pricing
6.6 Reimbursement of Medicines
6.7 Advertising
7. Patient Information
8. Trade Margins / VAT
9. Use of Trade Marks
10. The Business Environment - Slovak Republic
10.1 Leading Players
11. Leading Manufacturers Cough and Cold and Pharyngeal Products Slovak Republic
12. Leading Manufacturers Vitamins Minerals And Supplements Slovak Republic
13. Leading Manufacturers Of Gastro Intestinal Products in the Slovak Republic
14. Leading Gastro-Intestinal Manufacturers Slovak Republic
15. Leading Manufacturers Skin Treatments Slovak Republic
16. Rx to OTC Switching
17. Forecast for Total Non-Prescription Bound Market 1996-2001 The Slovak Republic

List of Tables
Table 1
$ Per Capita Consumption Non Prescription Bound Medicines The Slovak Republic
Table 2
Market Growth by Value Non Prescription Bound Medicines 1994 to 1997 The Slovak Republic
Table 3
Number of Registered Pharmaceutical Products The Slovak Republic 1994 - 1996
Table 4
Local and Czech Manufacturers Compared to Foreign Manufacturers by Share of Market
Table 5
Average Ex Works Prices Local Manufacturers Compared with Foreign Suppliers
Table 6
Consumption of OTCs US$ Millions 1994 - 1996 Ex Works Prices
Table 7
Average Price of OTCs by Reimbursement Status US$ Millions 1994 - 1996 Ex Works Prices
Table 8
Leading Pharmaceutical Companies in Self Medication The Slovak Republic 1997 % Share
by Value 11
Table 9
Leading Manufacturers of Cough Cold and Pharyngeal Brands in the Slovak Republic
Table 10
Leading Manufacturers of Vitamins Minerals And Supplements in the Slovak Republic
Table 11
Leading Manufacturers of Gastro Intestinal Products in the Slovak Republic
Table 12
Key Manufacturers of Gastro-Intestinal Products in the Slovak Republic % Share By Value
Table 13
Key Manufacturers of Skin Treatments in the Slovak Republic % Share By Value

List of Graphs
Graph 1
Development of the Total Non-Prescription Bound Market The Slovak Republic
1994 - 1997 $ MSP
Graph 2
Total Non-Prescription Bound Sales - Split by Major Category (Value) 1997
Graph 3
Forecast for the Total Non-Prescription Bound Market 1997 - 2001

Chapter 21
Gastro Intestinal Market - Slovak Republic

1. Sales of Gastro Intestinal Products Slovak Republic 1994 - 1997 Slovak Republic
1.1 Retail Sales Value
2. Category Split of Sales
3. The Antacid Market in the Slovak Republic
4. Leading Manufacturers and Brands of Antacids in the Slovak Republic 1997
5. The Laxatives Market in the Slovak Republic
6. Leading Brands and Manufacturers Laxatives Market Slovak Republic
7. The Antidiarrhoeals Market in the Slovak Republic
8. Leading Manufacturers of Antidiarrhoeals in the Slovak Republic
9. Total Gastro-Intestinal Market Forecast 1997 - 2003

List of Tables
Table 1
Leading Brands Antacids The Slovak Republic 1997 % Share by Value
Table 2
Laxatives Leading Brands and Manufacturers The Slovak Republic 1997 % Share by Value
Table 3
Leading Manufacturers of Antidiarrhoeals The Slovak Republic 1997 % Share by Value
Table 4
Antidiarrhoeals Leading Brands 1997 The Slovak Republic

List of Graphs
Graph 1
Development of the Gastro-Intestinal Non-Prescription Bound Market
Graph 2
Gastro Intestinal Products Market Split Slovak Republic 1997
Graph 3
Forecast Development of the Gastro Intestinal Market 1997-2003 Slovak Republic

Chapter 22
Market Profile - Spain

1. Total Non-Prescription Bound Sales
2. Sales Split of Total Non-Prescription Bound Market
3. The Regulatory Environment in Spain
3.1 Directive 92/26/EEC - Classification of Medicines
3.2 Legal Definition of Self-Medication in Spain
3.3 Registration
3.4 Distribution
3.5 Pricing/Price Controls
3.6 Reimbursement
3.7 Advertising
3.8 Trade Margins / VAT
3.9 Trademarks
4. Healthcare Reforms
5. The Business Environment
5.1 Leading Players
5.2 Leading Brands
6. Especialidades Farmacéuticas Publicitarias
7. Marketing Models
8. The Distribution Environment
8.1 Wholesalers
8.2 Retail Distribution
9. Rx to OTC
10. Market Forecasts

List of Tables
Table 1
Leading Manufacturers’ Share of OTC Market 1997
Table 2
Leading Brands’ Share of OTC Market 1997
Table 3
Split of the EFP Market by Minor Category 1997

List of Graphs
Graph 1
Development of Total Non-Prescription Bound Market 1987 - 1997
Graph 2
Total Non-Prescription Bound Sales Split by Major Category (Value) 1997
Graph 3
Development of the EFP Market 1994 - 1997
Graph 4
Share of the EFP Market by Category 1997
Graph 5
Forecast Development of Total Non-Prescription Bound Market 1997 - 2003

Chapter 23
Gastro Intestinal Market - Spain

1. Sales of Gastro Intestinal Products as a Share of the Total Market
1.1 Retail Sales
2. Sales Split of the Gastro Intestinal Market
3. Rx to OTC Switches
4. Sales of Oral Analgesics
4.1 Retail Sales
5. Key Manufacturers in the Oral Analgesics Market
6. Key Brands in the Oral Analgesics Market
7. Innovation
8. Forecasts
8.1 Retail Sales Value
9. Key Brands in the Laxatives Market
10. Brand Marketing
11. Forecast For Laxatives
12. Sales of Antidiarrhoeals
13. Key Manufacturers in the Antidiarrhoeals Market
14. Key Brands in the Antidiarrhoeals Market
15. Marketing
16. Forecast for Antidiarrhoeals Market
17. Forecast for Gastro-Intestinal Products

List of Tables
Table 1
Antacids Key Brands’ Share of the Total Non-Prescription Bound Market (% Value) 1997
Table 2
Laxatives Key Brands’ Non-Prescription Bound Market (% Value) 1997
Table 3
Antidiarrhoeals Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1997
Table 4
Antidiarrhoeals Key Brands’ Self-Medication Market (% Value) 1997

List of Graphs
Graph 1
Development of the Gastro Intestinal Market 1987 - 1997
Graph 2
Total Non-Prescription Bound Sales of Gastro Intestinal Products - Split by Major Category
(Value) 1997
Graph 3
Development of Digestive Remedies Market 1987 - 1997
Graph 4
Forecast Development of Digestive Remedies Market 1997 - 2003
Graph 5
Development of Laxatives Market 1987 - 1997
Graph 6
Development of Laxatives Market 1997 - 2003
Graph 7
Forecast Development of Gastro-Intestinal Market 1997 - 2003

Chapter 24
Market Profile - The United Kingdom

1. Total Non-Prescription Bound Sales
2. Sales Split of Total Non-Prescription Bound Market
3. Category Evolution 1991 - 1997
4. Per Capita Consumption 1991-1997
5. Structure of Market Demand
6. Semi Ethical or Professional Brands
7. Consumer Professional Brands
8. OTC Brands
9. The Regulatory Environment in the United Kingdom
9.1 Directive 92/26/EEC - Classification Of Medicines
9.2 Legal Definition of Self-Medication in the UK
9.3 Distribution
9.4 Pricing/Price Controls
9.5 Reimbursement
9.6 Advertising
9.7 Trade Margins / VAT
9.8 Use of Trade Marks
10. Healthcare Reforms
10.1 ‘Black List’
11. The Business Environment
11.1 Leading Players
11.2 Category Leadership
11.2.1 Upper Respiratory Tract
11.2.2 Gastro Intestinal
11.2.3 Gastro-Intestinal
11.2.4 Vitamins, Minerals And Supplements
11.3 Leading Brands
11.4 Leading Brands in the Key Categories
11.4.1 Upper Respiratory Tract
11.4.2 Gastro Intestinal
11.4.3 Gastro-Intestinal
11.4.4 Vitamins, Minerals and Supplements
12. Structure of OTC Medicine Distribution in the United Kingdom
13. Structure of Distribution Channel Systems for Self-Medication in the UK
14. Share of UK OTC Market by Outlet Type
15. The Retail Pharmacy Sector
16. Pharmacy Types
17. Pharmacy Density in the United Kingdom
18. Independent Pharmacies in the UK
18.1 Lloyds Chemist
19. Grocery Chains
20. Grocery
20.1 Tesco
20.2 J. Sainsbury
20.3 Safeway
20.4 ASDA
21. The Future for Supermarket Stores
21.1 Efficient Consumer Response In Supermarket Stores
22. Boots the Chemist
23. Pharmaceutical Wholesaler Strategies
23.1 AAH
23.2 UniChem
24. UniChem in Retail Pharmacies - Moss Chemists
25. Drug Stores
25.1 Superdrug
26. Potential Abolition of Resale Price Maintenance
27. Public Advertising in the UK
28. Media - Consumer Advertising UK
29. From Prescription Only to Over the Counter Switching
30. P to GSL Switching
31. Common Ailments Suffered by the UK Population
32. Doctor Consultation For Minor Ailments
33. Generic Segmentation
34. Factors Influencing Purchasing for Self-Medication
35. Ageing Population
36. Market Forecasts
36.1 Total Market
List of Tables
Table 1
UK Total Market Market Growth Indices 1991-1997 (Value)
Table 2
£ Per Capita Growth Total Non-Prescription Bound Market 1991-1997
Table 3
Leading Manufacturers Total Market - UK 1997
Table 4
Leading Manufacturers Upper Respiratory Tract Market - UK 1997
Table 5
Leading Manufacturers Gastro Intestinal Market - UK 1997
Table 6
Leading Manufacturers Gastro-Intestinal Market - UK 1997
Table 7
Leading Manufacturers Vitamins, Minerals And Supplements Market - UK 1997
Table 8
Leading Non-Prescription Brands Total Market - UK 1997
Table 9
Leading Brands Upper Respiratory Tract Market - UK 1997
Table 10
Leading Brands Gastro Intestinal Market - UK 1997
Table 11
Leading Manufacturers Gastro-Intestinal Market - UK 1997
Table 12
Leading Brands Vitamins, Minerals and Supplements Market - UK 1997
Table 13
Structure Of Retail Pharmacies in the UK 1996
Table 14
Share of the OTC Market By Outlet Type UK 1996
Table 15
Pharmacy Density in the UK Percentage and Number of Pharmacies 1995
Table 16
Grocery Estimated Shares of Health and Beauty Market Sectors UK 1996
Table 17
Composition of Boots the Chemist’s Retail Business 1995/1996 Financial Year
Table 18
Boots the Chemist Retail Estate 1996
Table 19
Turnover and Operating Profit In The UK UniChem 1995
Table 20
Public Advertising - Share of Expenditure Principal Product Categories - UK
Table 21
Timetable for POM to OTC Switch Applications
Table 22
Products Switched to GSL Status September 1997
Table 23
Common Ailments Suffered (in last 12 months)
Table 24
Percentage of Sufferers Claiming to Visit a Doctor for Minor Ailments
Table 25
Analysis of Consumer Segments by Source of Treatment % of Adult Population Suffering Minor
Ailments 45
Table 26
Estimates of Self-Medication % of Sufferers
Table 27
Ailments Suffered by the Over 45s

List of Graphs
Graph 1
Development Of Total Non-Prescription Bound Market 1987-1997
Graph 2
Total Non-Prescription Bound Sales - Split By Major Category (Value) 1997
Graph 3
Structure of OTC Medicine Distribution in the United Kingdom
Graph 4
Pharmacy Distribution by Outlet Type
Graph 5
Number of Pharmacies in Leading Supermarket Chains UK 1996
Graph 6
Major Grocery Chains Retail Estates % of Outlets with a Pharmacy Service 1996
Graph 7
Viability Status of Independent Pharmacies
Graph 8
Lloyds Chemists Growth in the Number of Retail Pharmacies 1993 - 1996
Graph 9
Tesco - Number of In-Store Pharmacies and Concessions 1981-1997
Graph 10
Comparison of Share of Health and Beauty Retail Markets in the UK Held by Boots the Chemist
in Financial Years 1992/1993 and 1995/1996
Graph 11
Leading Pharmaceutical Wholesalers in the UK
Graph 12
Development in the Number of Moss Chemists 1990 - 1994
Graph 13
Split of Consumer Advertising by Medium 1996
Graph 14
Forecast Development of Total Non-prescription Bound Market 1997-2003

List of Figures
Figure 1
Structure of the UK Non-Prescription Bound Market
Figure 2
Outline Structure - OTC Pharmaceutical Distribution Channels in the UK

Chapter 25
Gastro Intestinal Market - The United Kingdom

1. Sales of Gastro Intestinal Products as a Share of the Total Market
1.1 Retail Sales
2. Sales Split of Gastro Intestinal Market
3. Prospects
4. Innovation
5. Sales of Antacids
6. Key Manufacturers in the Antacids Market
7. Key Brands in theAntacids Market
8. Marketing
9. Advertising
10. Innovation
11. Forecast
12. Sales of Laxatives
12.1 Retail Sales
13. Key Manufacturers in the Laxatives Market
14. Key Brands in the Laxatives Market
15. Advertising
16. Forecast for Laxatives
17. Sales of Antidiarrhoeals
17.1 Retail Sales
18. Key Manufacturers in the Antidiarrhoeals Market
19. Key Brands in the Antidiarrhoeals Market
20. Brand Marketing
21. Innovation
22. Forecast for Antidiarrhoeals Market
23. Forecast for Gastro-Intestinal Products Market

List of Tables
Table 1
Antacids Key Manufacturers’ Share of Total Non-Prescription Bound Market (% Value)
1993 - 1997
Table 2
Antacids Key Brands’ Share of OTC Market (% Value) 1993 - 1997
Table 3
Laxatives Key Manufacturers’ Share of Non-Prescription Bound Market (% Value) 1992 - 1997
Table 4
Laxatives Key Brands’ Share of Non-Prescription Bound Market (% Value) 1992 - 1997
Table 5
Antidiarrhoeals Key Manufacturers’ Share of OTC Market (% Value) 1992 - 1997
Table 6
Antidiarrhoeals Key Brands’ Share of Self-Medication Market (% Value) 1997

List of Graphs
Graph 1
Development of Gastro Intestinal Market 1987-1997
Graph 2
Total Non-Prescription Bound Sales of Gastro Intestinal Products - Split by Major Category
(Value) 1997
Graph 3
Total Pharmacy Sales of Gastro-Intestinal Products - Split by Major Category (Value) 1997
Graph 4
Total Non-Pharmacy Sales of Gastro -Intestinal Products - Split by Major Category (Value) 1997
Graph 5
Development of Antacids Market 1987 - 1997
Graph 6
Advertising Share of Voice Split by Major Brand
Graph 7
Forecast Development of Antacids Market 1997 - 2003
Graph 8
Development of Laxatives Market 1987 - 1997
Graph 9
Advertising Share of Voice by Major Brand
Graph 10
Forecast Development of Laxatives Market 1997 - 2003
Graph 11
Development of Antidiarrhoeals Market 1987 - 1997
Graph 12
Advertising Share of Voice Split by Major Brand
Graph 13
Forecast Development of Antidiarrhoeals Market 1997 - 2003
Graph 14
Forecast Development of Gastro-Intestinal Market 1997 - 2003

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